JIU an medical test water can wear a a-share company smashed money took turns drunk
Source: Internet
Author: User
KeywordsJIU an medical Sphygmomanometer
One hand holding the apple, the other hand grasping the millet, in the big guy gathered in the A-share market, nine health care (002432, shares bar) This unknown blood pressure meter manufacturer, is a rocket-like speed leap red. Nine health care has announced that its smart healthy brand Ihealth will get 25 million dollars in millet investment. According to the agreement between the two sides, the company intends to adjust the ihealth related global business to the proposed new independent entity (named Ihealth Inc.) through the adjustment of the shareholding structure and the stripping of the personnel business. Millet will be with ihealth in the user experience, millet power and cloud services and other aspects of in-depth cooperation to create a mobile health cloud platform. "The investment times," said Zi, a representative of the medical Securities Affairs of JIU an, "the Millet Participation (20%) will be involved in product design." September 25 will begin to launch a special Ihealth smart Cloud Sphygmomanometer customized for red rice. "Young people 11 back home to buy red rice and blood pressure to give parents, after the children can be remotely concerned about the health of their parents through the cloud." "Zi further explains the business logic behind the two sides ' cooperation," the red-meter mobile screen is large and suitable for the elderly, and children who find that their parents have high blood pressure can buy more related services. "Affected by this news, a large number of hot money crazy admission to grab, nine health medical price of the homeopathy surge." According to the optimistic judgment, the company has had the experience with the apple before, can obtain lei June this internet Idol leader's favor, in the millet expert a chip marketing wrist promotion, the nine health care in the mobile interconnection domain has the very big potential. Furthermore, Ballett (300246, Stock bar), Le Pu Medical (300003, shares bar), the three Connaught Biological (300298, shares bar), the Beijing Electronics (002579, shares bar) and so on a-share listed company, has announced the march into wearable medical market, the related stock has repeatedly become the hot money sniper variety. However, the attitude of institutional investors is much calmer, September 22 nine health care after the second trading, the two agencies to jointly throw more than 120 million yuan. One cold and one hot, to nine health care as the representative of many wearable concept stocks, exactly "money" landscape geometry? There was a sound outside the body selling strings. Apple announced the launch of the HealthKit Mobile medical application platform almost at the same time that Google's hair would launch a contact lens that contained a sensor to measure blood sugar levels in tears. The goals of the two big internet giants are locked in the wearable medical market. Domestic many internet big guy also not to fall downwind. In July, Ihealth, Huawei Glory, le Lifesense, and thump (Codoon), four manufacturers of micro-credit applications, began selling their micro-letter smart hand rings. Millet Lightning announced the "hand ring" strategy, at the same time with nine health care to build a healthy cloud platform. In fact, the nine health care products for sphygmomanometer, blood glucose tester, a large number of products exported overseas. At the same time, the company has the experience with Apple, the blood pressure recorded data into the iphone analysis platform, although the concept of avantgarde,But the product's market performance is indeed unsatisfactory. The 2013 annual report showed that the traditional sphygmomanometer products accounted for nine of health care total income of 70%. Successful alliance with Millet, lei June and can the Internet gene successfully implanted nine health care this veteran medical device manufacturers? "At the moment, the proportion of Ihealth Inc is only 20%, and the market thinks the stakes are too low," said a brokerage manager, who declined to be named. Lei June's investment is more like a strategic behavior, millet in the field of mobile phone success is more based on marketing strategy, mobile wear field needs higher technical requirements and data processing requirements, it is difficult to expect the two can collide with a deep spark. "Beijing Huaxin International Consulting Co., Ltd. operations director Zhou analysis that" nine-D-millet version of products and Apple version of the product is not very different, operating mode is also basically close, but the blood pressure data from the introduction of the app platform, into the millet's Android system. "For the price of this product and sales forecasts, the Kowloon-Ann said there is no clear figure," sales are not clearly expected, good products, open the market is the focus. "From the previous business composition, the Sphygmomanometer product and blood sugar products together accounted for nine health care business of 80%." Last year, the total revenue of electronic sphygmomanometer is 290 million yuan, of which the ihealth with Apple is mainly sold abroad, the total amount of about 10 million U.S. dollars, sales are not satisfactory. Although the gross profit margin of product reaches 30%, but the promotion cost is higher, the performance of nine health care in recent years is always wandering in the point of meager profit and loss. "Red meter + sphygmomanometer" New products are not listed, various evaluation has appeared in the major forums, websites. Although the new product is not a breakthrough in technology, but in the marketing model has been obvious shadow of millet. Millet high Man a raise of marketing wrist can bring real pull to the product, still need to observe. Zi stressed, "Millet does not limit our cooperation with other platforms." We and Apple, Tencent, these enterprises do not have any restrictions, but millet in this direction, within two years can only cooperate with us. "Zhou Analysis," although the marketing of millet may lead to product sales promotion, Internet Marketing This relatively low-cost marketing behavior, in the elderly product market is the same application, it is doubtful. If the large-scale advertising marketing, it is bound to increase operating costs, the addition of other enterprises will reduce the gross margin of the product. "Perhaps it was on the basis of this concern that the health of the nine-Ann was sold by institutional investors. It's not easy to cut the cake. The A-share market for wearable health products is not the nine security medical one, Ballett, le Pu Medical, three Connaught Biological, Beijing electronics, Ring Asahi Electronics (601231, shares bar) and other A-share listed companies, have shown a strong interest in this field. July 23, Bao Wright's micro-Kang technology released its first wearable professional medical products "childcare treasure." The company said that the product is a professional positioning in the infant's continuous body temperature monitoring, marking the baby intelligent temperature into the wearable era. At the same time, Bao Wright revealed that the future will also develop more suitable for different subdivisionField of professional wearable medical products. The reporter calls Ballett dong the secret office, the related personage says, "The childcare treasure product is looking for the prospect to be more ideal now, the sale also with the Jingdong realizes the cooperation." However, the current wearable areas of products in the company's business share is very small, just a subsidiary of micro-Kang technology in operation. "The old stent maker Le Pu medical attention is also locked in the wearable medical field." A few days ago, the company announced that the use of its own funds to invest in the establishment of Ningbo United States Unicom Investment Management Center (limited partnership), the common currency investment in the establishment of Beijing medical Kang Century Technology Co. Le PU medical treatment in the form of money subscription 14 million yuan, holding 70%. Le PU medical disclosure, medical Kang Century company's positioning is very clear, mainly engaged in cardiovascular and diabetes wearable medical equipment research and development, sales and services, including but not limited to mobile electrocardiogram, portable mobile phone blood glucose meter and blood sugar test paper, heart marker mobile phone accessories and corresponding matching strips, and establish cardiovascular and diabetes health management services and value-added services on this basis. "At present, the company's mobile wear products are under study." When it can be pushed to the market is uncertain. "Le PU Medical Securities executives said to the investment Times reporter. In addition, the Sino-Beijing Electronics and Intel's hand also receives the market attention. August 12, China-Beijing electronic announced and the source of digital cooperation set up a subsidiary, the name is Huizhou in Beijing Lok Source Intelligent Technology Co., Ltd., registered capital of 50 million yuan, of which the Beijing electronic investment of 35 million yuan. The two sides work together to build an annual output of 3 million smart wearable terminal products project. 10 days later, Intel Semiconductor (Dalian) Limited announced that it would subscribe to 30 million yuan for the shares of the digital 9.09%. Beijing Electronics Because alongside the Intel this tree, known as a A-share can wear field first. September 17, the Beijing electronics suddenly announced the planning of major matters suspended, analysts believe that the suspension is likely to further increase the purchase of wearable enterprises. "The Giants, the shrimp can wear the mobile health industry, Universal wearable mobile health products shipments increased rapidly, a large number of market supplies will further accelerate its real outbreak of the arrival of the moment." "Industrial Securities (601377, share bar) researcher Guiyuntao judge, from 2013 onwards, more and more production enterprises to join the general wearable mobile health equipment camp, including Apple, Samsung, Sony, Nike and other large enterprises, there will be more start-ups in the future. According to his forecasts, 2018, the global general fitness wearable mobile health equipment shipments will reach 50 million ~ 80 million, 2019, the total volume of global sales will reach 2.8 billion U.S. dollars. Although the market cake increment is swift and violent, but because of the numerous, the cake splits up is not easy. Qilu Securities researcher Liu told reporters, Smart wear medical products, the current is more pedometer, heartbeat statistics such low-end products. Health data require absolute accuracy and help with the diagnosis and treatment. "For example, in the area of cardiac monitoring, if the device is judged wrong, the adverse effects are obviouslyHowever, the equipment manufacturers can not afford. "Liu judge, wearable equipment such as glasses products, in two-dimensional code scanning such a high degree of integration, standard more unified industrial field, is expected to take the lead in achieving breakthroughs in the health sector, the development rate may be lower than expected. (finished) (Editor: HN025)
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