Jiu Cheng SOE executives talk about the market before and after the promotion is very creative

Before the chinajoy of this year, the Nineth City announced that it had successfully won the "Free Realms", a very popular game in Europe and America. The short message fails to decipher the many questions in our mind: is the SOE decision to return to the mainland market? Apart from "Free Realms", is the old SOE brought other works?　　Nine City "return to the first-class game company in a year" what is the card in the end? During the ChinaJoy, SOE CEO John Smedley a line to visit nine cities. Take this opportunity, the reporter is in charge of nine city swims the business Tonypark and SOE CEO John Smedley conducted a joint interview.　　Hope to find some answers. Interviewer: Hello, Tony.　　Why do you want to work with SOE instead of Hanguang, EA, the old acquaintance of the Nineth city, when you were the President of the overseas business of Hanguang software and now the new head of the Nineth City network gaming business? Tonypark: First of all, "free realms" is very suitable for the nine cities, many of our employees have been in the United States to experience FR, and has been recommended to me many times; on the other hand, we have long been working with large U.S. companies, both in terms of communication and localization, are very experienced Nine city can give full play to the staff's intelligence and passion in the game's operation; when it comes to game operations, the first operator is the player itself, and only in this way can we fully understand and overcome the total difficulties in the operation, so that we can do more creative work and be more active. Finally, FR is a new game in China. , we like to keep trying new things; from a business perspective, risk and reward always coexist, but only high risk can return high returns; We have very serious communication with SOE, we believe they are very enthusiastic and sincere to the Chinese market, they will fully cooperate with us to do the service of product localization　　All these are in line with the current situation in the city of Kowloon; EA and Hanguang Software and nine cities are good business partners, and once the opportunity matures, we will choose to work with them, just as we do with other mature companies.　　Reporter: Hello, john, could you please introduce the game of free Realms? John: This is a very interesting, very open casual game. Players can do a lot of what they want to do inside.　　Inside you can cook, play football, keep a small pet, decorate your own house, and so on.　　Reporter: Why choose nine City as your partner, SOE should also with the other largest companies in the country to discuss it? John: That's a very good question. Actually, we've talked to a lot of big companies in China. We feel that the nine cities are among the best and most special partners, and that nine cities have been very successful in China and we have been very successful in the United States. We operate in nine citiesWow is very impressive, nine city is very capable, in the promotion of the market is very creative. Interviewer: Excuse me, Tony, when did the Nineth city and SOE negotiations start?　　Is there any memorable scene or event in between? Tonypark: This April? (Turn round and ask John,john nod) in my experience, the difficulties will always be there, and this time, John likes nine city, also like me, I have a good impression on him, I also like the SOE and Fr. However, we have some differences with other competitors in some commercial conditions, to be frank, they are better at John than us in terms of money; I remember I was about to take John to San Diego, his favorite restaurant for dinner, for a while, and I called and consulted Zhu's opinion,　　Then we settled the matter of cooperation, and we were all very happy when we came out of the restaurant.　　In these days of negotiations, I was very impressed by two things. First thing, I and the assistant to the SOE headquarters for the first visit, stepped into the SOE conference room, found that there was a room full of people. After the introduction to know that all the SOE's top executives are here, there are more than 15 people.　　I was so moved by this scene that I felt the sincerity of SOE-which laid a good foundation for our subsequent consultations. In addition, we feel that the games played by Chinese players should match their preferences, such as the appearance of the characters, and we mentioned this issue when we contacted the SOE earlier. Unexpectedly, when we visit the SOE again in a week, they take us directly to the studio, open the demo computer to let us look at the very beautiful Chinese character design-they used to quickly design the Chinese characters!　　This thing let us know that SOE is a fast company, we are confident with the SOE cooperation. Reporter: The nineth city in a few days ago put forward in a year to return to the ranks of first-class companies, in order to achieve this goal, the nine cities have any plans to protect it? How are we doing?　　Where is the greatest confidence? Tonypark: We plan to launch a variety of new products in the next 8-12 months. At present, the first thing to push is "immortal biography." We believe that the immortal biography is a very distinctive 2.5D domestic fairy style MMORPG. Nine cities have done well in the 3D and first-line urban markets, through the immortal biography, we not only to achieve financial goals, but also in the growing 2.5D game market to occupy a larger share, and in 2, 3-line city to get more players, after the Fairy biography, our project in Shenzhen will also be launched; Please forgive me for not being able to disclose too much information on this project, but this is another potential project, we hope it can achieve good performance and bring new users to nine cities; Of course, before I told you about free Realms,is actually a very new type of game, we firmly believe that this game can attract a large number of users of all ages, even the new players who have never played online games, and the greatest confidence to return to the domestic first-class companies is that we have experienced and strong core team, our core team is very stable,　　Talent is now our greatest asset. Reporter: John hello, SOE's current development strategy and objectives can be disclosed?　　Does China account for a lot of it? John: OK. We will not only develop fantasy games, our game will not adhere to a certain type of game users.　　We're going to let all the players-the Ashes players, the novice players, the male and female players-love our game.　　In which, China is our world's largest and most important market, we will be for Chinese players to do a variety of games in China, and even directly for the Chinese players to develop suitable for their game products hope that we together for the Chinese players to join hands to dedicate the best games and services.　　　　Interviewer: John, what's the difference in the SOE performance this year compared to last year? "Free Realms" game screenshot John: We've released a lot of games this year, and we've been dabbling in PCs, PS3 platforms.　　PC has released the "Free Realms" this year, PS3 platform, we have a section called "DC Universe Online" before the work was also highly appraised. Reporter: These products will be considered on the Chinese mainland online?　　Can you share it with Chinese players? John: There is a FPS shooting online games, will certainly be on the mainland China, currently still need to keep secret, but if the name came, I believe there will be a lot of Chinese players looking forward to her.　　If you are interested, you can guess which one it is. Reporter: Soe this return to the Chinese market, is based on what background?　　What do you think about SOE's unpleasant experience in China? John:soe has always attached great importance to the Chinese market, unfortunately, my previous game performance did not meet our expectations; Over the years, we have been studying and studying the Chinese market; From my own perspective, Blizzard CEO Mike Morheim is both a good friend and a competitor,　　He and I often communicate with each other; Soe ultimately believes that it is most important to find good local partners, whether localized or operational, and that after careful internal evaluation, we decided to work with nine cities.　　Reporter: Tony as a Korean game people how to view the Korean online games industry and China's online games industry. Tonypark: I think China and Korea, both in research and development and operations, can work together to provide better games and services to players around the world; China is very strong in game planning, anti-plug, server and network technology, Korea in fine arts (especially original painting, 3D model, special effects, etc.), 3D engine experience and customer service program, overseas market experience more professional; I firmly believe that China and South Korea in many areas there is a lot of cooperation space, I also very much hope that more Chinese games into the Korean market, in China to see more Korean games, both sides in the game research and development more in-depth cooperation;　　Reporter: Thank two people can spare time to receive an interview, please finally say a few words to the players. Tonypark: Thank you readers for the support of the nine cities, in good faith, you are the nine cities return to first-class company's most important strength. Thank you so much. I will work with nine cities to provide players with better games and services, please support us.　　Oh, don't forget the free realms, believe me, it's going to be a whole new game experience! John: I am very glad to have the opportunity to communicate with readers, I hope that the SOE game can bring you joy, we will have more good games for everyone! Thank you! (Edit Zhang Xing)