Jiuxian Network announced that the money into the wine quickly to the layout, heavily for wine O2O paving

Absrtact: Just ushered in the sixth round of 300 million yuan financing of the Jiuxian network announced that the money into the wine quickly to the layout, heavily for wine O2O paving. However, Beijing business newspaper reporter experience wine fast to find, 9 minutes to achieve whether it depends on the geographical location, but also depends on the quality of service

Just ushered in the sixth round of 300 million yuan financing of the Jiuxian network announced that the money into the wine quickly to the layout, heavily for wine O2O paving. However, the Beijing business newspaper reporter experience wine fast to find, "9 minutes Tatsu" can be achieved depends on the geographical location, but also depends on the quality of service. Wine fast to the person in charge said, "9 minutes Tatsu" is only a vision, wine is fast to the Jiuxian network in advance O2O important layout. In the industry's view, the wine is more like a gimmick, through the line shop to expand the size of the channel after the negotiations to increase the right to negotiate with the winery.

"9 minutes up" is hard to protect

The wine is fast to "9 minutes service" as the slogan of the hype, but so rapid in the end can be achieved, Beijing Commercial newspaper reporter to do a number of investigations.

In the North Third ring peace West Bridge experience Point near, Beijing Business newspaper reporter from near to far selected 5 of the wine into the platform of the dealer to make a phone order, four of them located within 900 meters of business said that within 9 minutes can be served, and with invoices, far from 1 kilometers of the store said, if you want to order to wait for half an hour. Beijing Commercial newspaper reporter selected a distance experience point 883 meters store ordered a bottle of white wine, in 8 minutes 40 seconds after receiving the call, the other side said to experience point, please tell the specific location.

In Beijing North Huilongguan experience Point near, Beijing commercial news reporter found that the wine is fast to dot density is not high, the nearest consumer a store has 1.6 kilometers, ordering when the other side said, to wait for at least 15 minutes before delivery, suggested to the entity shop to buy. The store also said that delivery could not provide invoices.

Near Chong Wen Gate, East Two, Beijing commercial news reporter Experience Point recently only 700 meters of the shop bluntly can not be delivered in 9 minutes, the owner explained the invoice will occupy time, the consumer location will be time-consuming, wine fast to bring sales limited, store busy period will refuse distribution.

Beijing newspaper reporter many times experience found that 9-minute service is the premise that consumers within 1 km have settled into the wine to the platform of the dealer, and the staff and time is abundant, there are spare strength for door-to-door service. If you encounter a time of tension or shop sales busy situation, store delay or refuse to distribute the phenomenon will occur, and even advised consumers since the distance so close to the store to buy their own.

This means that the "9-minute delivery" slogan is not a strong commitment, and if consumers use this as a standard, the shopping experience is hard to guarantee.

Limited degree of cooperation between shop operators

While consumers are skeptical about the fast-growing shopping experience, line wine dealers for the future of alcohol on the platform to hold the wait-and-see attitude, the wine is fast to the platform of the merchants do not have strict constraints, access to orders, how to service by the store decided, which led to the service situation of the various families have a great deal of uncertainty.

A wine to join the fast to the platform of the FA Xing Hua Cun Fen dealer Yang told the Beijing Business newspaper reporter, 9 minutes delivery is just a marketing means, out of the shop about 1 km within 9 minutes is basically up to, when the phone store will be based on the specific location and the purchase of goods and the other negotiation time, in the case of more goods, often after the ticket, It took 9 minutes.

According to Yang store long revealed that the wine is just a mobile internet sales channels, bringing the order is not much. The next single by telephone, payment by pay, distribution by the assistant, the initiative all handed in the hands of the shopkeeper. "The wine is as fast as we do the online publicity, and did not ask us how to serve consumers, the specific service situation by the store's own decision." ”

Beijing Commercial newspaper reporter investigation found that, because the wine is also a new product, some distributors Jiuxian Network brand Trust is limited. Chaoyang District, a person who did not join the wine to the platform of the Chinese tobacco head said, smoke and wine from the cabinet is not responsible for, Jiuxian network of liquor on the platform is not necessarily all true, if the platform, will affect the store reputation. Haidian District, a person who had refused to join the wine to the platform of the Chinese tobacco and alcohol, said that the 9-minute service is too challenging instead of consuming the cost of human resources in the shop, many years of accumulated under the line of old customers more. Nowadays, there are too many alcohol-counterfeiting channels, consumers are more willing to walk into the physical store shopping. It is worth noting that the use of wine quickly to the app selection after the purchase of the interface will pop up the store phone, and prompts consumers "please in the receipt of goods and merchants to confirm the authenticity of wine identification method", consumers dial the phone can be bought and sold by themselves, this is the wine to the platform on whether the products are genuine painting on the question mark.

Wine is coming. Jia Bing, general manager, said that 9 minutes Tatsu is a good vision, the current wine to the order of 80% can achieve within 9 minutes delivery, in the area of low density is indeed very difficult to achieve, the future of wine will soon be a further expansion of the market. Mention of the business products of the control, Jia Bing said, as a platform for the wine will be serious deal with consumer complaints, once there are problems immediately close the shop to investigate. For the transparency of the internet characteristics, relative to the line, the wine is faster to ensure the quality of products, to urge the sale of authentic businesses.

Throwing money for hype

In 9 minutes difficult to reach, the platform service is uneven, why jiuxian the net to also want massively to hit the money? Jia Bing said that the wine is fast to help the entity to sell liquor and set up the O2O platform, the company and wine-enterprise relationship has been good, the future will use O2O to provide consumers with more valuable services. Wine O2O The imagination of the market space is huge, the advent of wine is only to adapt to the trend of landfills occupy position. However, the future of the wine to the profit model is still not clear.

But there is no doubt that the wine-burning battle of the money has been turned on. According to the introduction, the wine has been opened for 3 months of reward system, consumers in the next 9 minutes after the receipt of goods, you can get the Jiuxian network to provide 50 yuan voucher, daily limit once; if the merchant in 9 minutes to deliver the goods, will receive 10 Yuan Cash Voucher award, daily up to three times. Up to now, the wine has already covered 25 provincial capitals and 30 land-level cities, the number of users nearly 100,000. According to the plan, the wine will realize the layout of more than 2000 counties and cities by the end of the year, covering 300,000 alcoholic terminals and achieving a breakthrough of 10 million users.

An industry personage who had worked in the wine electric business said that the Jiuxian net rejection, but is in contention the bargaining right. In the case of geographical density and the cost of distribution is not sufficient to support 9 minutes, even if a large amount of money is difficult to achieve, but by smashing money to attract a large number of wine dealers and consumers, can expand the scale of the Jiuxian network, then have a large number of channel advantages of the Jiuxian network in negotiations with the winery will have more power of speech.

Some people in the industry say that 9 minutes is just a gimmick to attract attention, and ordinary consumers do not need such a tight distribution time at dinner parties. Such an increase in momentum, or with the Jiuxian network wants to go public soon.

"The service is not perfect, but it is part of the layout of the internet industry," he said. As more and more dealers enter the platform, the wine has begun to circle the money, late to join the wine to the platform of the entity store will be to the wine quickly to pay. Yang said that as the first batch of the shop to join the store did not pay their own, but the Jiuxian network has begun to collect fees to the settled merchant. Jia Bing Introduction, the charging model is still in the trial implementation stage, the current to the merchant to charge thousands of yuan to settle in the margin, this part of the funds will continue to invest in the promotion of wine fast to the service.