Jiuxian Lan Ling Wine layout Shandong

Absrtact: Yesterday, Jiuxian Net e-Commerce Co., Ltd. (hereinafter called Jiuxian Network) and Shandong Orchid Ling Wine signed strategic cooperation, the latter will carry its full range of products stationed in the Jiuxian network, and Shandong province within the scope of the 500 terminal stores will also be collectively settled to the Jiuxian network under the O2O Ping

Yesterday, Jiuxian net e-Commerce Co., Ltd. (hereinafter called "Jiuxian Net") and Shandong Orchid Ling Wine signed strategic cooperation, the latter will carry its full range of products stationed in the Jiuxian network, while the Shandong province within the 500 terminal stores will be collectively settled to Jiuxian network under the O2O platform "wine fast."

Beijing wine Fast to Network Technology Co., Ltd. General manager Jia Bing told the first financial daily reporter, "Wine is coming." After the layout of Beijing, Shanghai, Guangzhou, Henan and Hebei and other areas, the official march into the LU wine market, will be the use of Blue Ling wine in Shandong Regional market perfect distribution network, strengthen the local market terminal network coverage.

When asked in the national development process to select Regional Wine Enterprise partner standards, Jiuxian Network executive Vice President Yangguo to our correspondent said, "Wine quality, whether the local representative, historical culture and initiative to embrace change, is the company level to consider." ”

According to the introduction, "Wine fast" starting from June 9 operation one months ago, the country has vue liquor enterprises with tens of thousands of terminals settled in, including Hengshui old, Ilit, song, Yue Longshan and other well-known domestic wine enterprises. Plan in August before the number of users to break 100,000, the end of the year before the completion of more than 2000 counties and cities layout, covering 300,000 wine terminals, to achieve the full year "wine fast to" user breakthrough 10 million.

In addition, Blue Ling wine in the Jiuxian network for the first time issued a special target for the internet market, "Blue Ling King General wine."

In this respect, liquor expert Zhaoyixiang to this reporter analysis, said, "After the early and the manufacturers tripped and hit the difficult growth, now wine electric dealers began to become smart, that is, through the development of new products to avoid the traditional category of manufacturers to wear help." "If you do not go to custom exclusive road, manufacturers in order to maintain the traditional price system, rather than with the electric business platform cooperation."

Yangguo Introduction, the current Jiuxian net overall sales, there are 40% from exclusive products, and constantly upgrade, "on the one hand from the consumer's current demand for cost-effective, on the other hand, in order to adapt to the Internet era of different users of the personality needs." ”

"Long-term is optimistic, but the user experience and logistics system is the current Jiuxian network opening up the process of facing challenges, can be said for wine electric business, one-eighth of the work is online, seven-eighths need to complete online." Zhaoyixiang said that in the process of burning the money, there is still a need for sustained capital promotion, to see the hope of profit will take 3-5 years.

In April this year, Jiuxian Net received a total of 425 million yuan investment, mainly from the capital, the East Rich Sea, Sequoia Capital and other original shareholder's additional investment, Tan Ren information and a number of personal investment. At that time Jiuxian Network said that this round of investment will be mainly used for the National Warehousing Center construction and "wine fast to" the promotion of the layout.