Jiuxian NET general Manager joins the wine net to increase the gunpowder

Abstract: May 13, the Chinese wine industry channel regeneration changes. There are Chinese alcoholic O2O mode the first net of the network and the domestic mature wine supply chain platform 1919 in Chengdu to reach strategic cooperation, the two sides will share their online and offline market advantages, to create a wine platform

May 13, China's wine industry to regenerate changes in the channel. There is "Chinese alcoholic O2O mode first net" said in the wine network and domestic mature wine supply chain platform 1919 in Chengdu to reach strategic cooperation, the two sides will share their online and offline market advantages, and create a new type of wine platform marketing model, to join hands in developing the national market.

Senior Liquor marketing expert Shei Yiying said, "This is China's most powerful wine industry on the line platform and the strongest offline platform of the joint, will change the wine marketing platform class companies in the three countries separation of the status quo." "Prior to the Chinese wine industry, the consumer leader of the Jiuxian network has just launched the" wine Fast to "layout o2o, the intention to combine the traditional wine dealer stores, the channel extends to the offline, thereby lifting the wine marketing platform class companies in the three countries separation situation. However, almost in 1919 with the Chinese Wine Net "alliance, together", the Jiuxian network official general manager Wanghao Collar has also defected, leaving the Jiuxian network to join the president of the wine network, so that competition pattern to increase the gunpowder.

Jiuxian website General Manager Wanghao Collar

Alliance

At the end of March at the Chengdu Sugar Cocktail Party, the wine net Chairman Rai Jingyu publicly declared, "all not the logistics supply chain of liquor O2O are false proposition, all to circle money for the purpose of the wine O2O is a false proposition!" ”

This remark will be directed at the Jiuxian net. 1919 Chairman Yangling Jiang also pointed out sharply, "the business is a big flicker, the electric dealer must be more expensive than the line." "The wine industry platform companies have a few words of war."

Time only after less than two months, the Wine Network and 1919 came together, which means that the Jiuxian network crisis situation more serious: online by the strong challenge of wine network, offline is no suspense by 1919.

"China Business newspaper," the reporter learned that 1919 and the Chinese Wine Network of Deep Alliance cooperation will be staged in two stages. In the first stage, where 1919 can be distributed in the region, the wine network sold goods to 1919 distribution, greatly reduce the logistics costs and improve logistics efficiency, while 1919 stationed in the Wine Network app platform for sales, broaden sales surface. The second stage is the depth of cooperation at the platform level. 1919 of the online platform and the wine in the online platform, the wine in the offline platform and 1919 of the offline platform will be deeply integrated and common operation.

At present, 1919 to Southwest as the base is carrying out the national expansion, plans in 2014 years new stores nearly 200, 2017 reached 2000. It is of great significance for manufacturers to build brands, launch new products and to promote cooperation in different industries, which means that the nationwide spread of goods overnight flowering effect. While in the wine network is based on the wine industry platform, the use of "offline Chain + Mobile operators + Open platform + group buy distribution" four-dimensional business model, the plan for the next 5 years will be in China to develop 2000 physical stores.

For this cooperation, Rai Jingyu said: "2013 industry data showed that less than 10 billion per cent of the consumer, its only account for the retail channel of the 1%;B2C can not meet the timely demand of consumers, electricity distribution will appear 5 per thousand damage, at the same time, the electrical business may appear a lot of fake wine, low trust. The combination of line and line can solve these problems well. ”

In Yangling River view, the business will eventually be eliminated by the market, and O2O line and offline cooperation, is the ultimate way out. He believes that, from the cost of the costs, Beijing to Chengdu, freight, logistics fees are 10%, if the distribution by 1919, may be less than 1%. Any mode of operation is to adapt to the standard of productivity improvement. O2O reduces the middle link, reduces the logistics cost, satisfies the consumer diversification demand. If the consumer only accounts for 1% of the retail channel, then O2O occupies more than 10 times times its share.

"1919 cooperation with the Chinese wine Network is a supply chain of cooperation, two joint procurement." This will greatly increase procurement strength, such as 1919 have a billion of wuliangye sales, the wine network has 200 million of sales, together will greatly exceed two previous volume. In the Northern China Wine Network procurement channels Strong, 1919 in the South procurement channels strong, this is complementary in the brand. Through joint procurement, 1919 of the procurement can achieve 80% from the provinces, greatly reducing the risk. Business sector cooperation, online many brands commissioned in the wine network to manage. "Yangling Jiang said," for the distribution of wine network, as long as 1919 have stores place, will be 1919来 distribution. Now 1919 also open up foreign markets such as Beijing. ”

Industry insiders believe that through the 1919 and the cooperation between the wine network, indicating that the wine electric business in depth development, online advantage and the combination of offline advantage will become the mainstream.