Jiuxian net Jia Peak: Maotai Wuliangye may not have value users want is valuable

Absrtact: December 11 News, Jiuxian Net wine fast to general manager Jia peak in billion power network hosted the ninth China Online retail conference said that the wine industry online market is still not open, need more internet means to change the industry tradition, closed

December 11 News, Jiuxian Net wine fast to general manager Jia peak in billion power network hosted the "Ninth China online retail conference" said that the wine industry online market is still not open, need more internet means to change the industry tradition, closed state.

Since 2013, the beverage industry has entered a period of deep adjustment, a large number of wine enterprises, especially the traditional production enterprises are suffering, 30% wine enterprises are facing closure. But Jia Bing that this does not mean that the wine industry really into the trough, she said, this situation may be with the group buying industry shuffle, there is a big relationship.

Jia Bing pointed out that as an E-commerce company, Jiuxian Network is essentially doing retail, so need to pay more attention to consumers, more attention to the voice of users. In addition, Jiuxian Network also launched a C2B custom business, "In today, Maotai Wuliangye may not be valuable, users want is valuable."

According to the data, the current retail share of the wine industry is more than 900 billion, but from online retail share of only 2%, there are still more than 90% transactions from offline stores, retail terminals and catering channels. As a result, Jia Bing pointed out that the Jiuxian hope to be able to through more Internet means to reform the wine industry online retailing methods and attitude.

In Jia's view, the beverage industry needs to change not only the transaction itself. "Jiuxian Nets want to love to drink people converged to form a common hobby, but also a relatively unique circle, their experience can give wine enterprises really from their inner needs and ideas, to help the wine industry out of today is still so traditional, closed state." ”

"Recalling" the Ninth China online retail Conference