Jiuxian Net Li Jinghong: The online sale of liquor is not affected by prohibition

December 27, in the Global Times in the "Global to Hope • China and the World" Summit Forum, Jiuxian Network E-commerce Co., Ltd. Li Jinghong to Tencent Finance said, liquor online sales are not affected by prohibition.

Since this year, under the "eight provisions" and other policy factors, the liquor market is a mourning, but with the physical channel sales, liquor sales on the line is growing rapidly.

Li Jinghong said, liquor sales have been growing, especially in the last six months, the growth rate is very fast, with the double 11 this year, for example, one-day sales reached 220 million, compared with the last year's 161.15 million performance growth of nearly 4 times times.

Talking about the competition between the electric business channel and the entity channel, Li Jinghong said, the electricity merchant is only the traditional business model supplementary form, cannot replace the entity channel, "The Liquor in China's market is 700 billion yuan, but all liquor electricity quotient add up occupies only 9 billion yuan market, only 1% point many." "At present, we are only working with liquor enterprises, open liquor enterprises online channels, while allowing online sales of electric dealers as far as possible does not affect the offline sales, for example, some wine will only be Jiuxian online sales, will not impact the channel under the line." ”

In the wine line under the weak sales of the present, wine companies have to cooperate with the liquor dealers. At home, there have been such as Jiuxian nets, wine, the United States network, I buy wine, but also to buy wine and other professional liquor dealer website. China's E-commerce Research Center, the relevant data show that 2013 wine online shopping market transactions will likely exceed 6 billion yuan, and liquor business will further increase the penetration rate.