Jiuxian Network Alliance Several cities under the line stores, the implementation of "wine fast to"

Absrtact: Shang Hey a happy time, the face is round like a child, revealing tiger, wearing a string of black beads on the right wrist. Seems afraid of peer to Jiuxian net boss status has a grudge, Shanti mouth is always wide knot good margin do not make enemies. But as a liquor consumer,

Shang Hey a happy time, face round like a child, revealing tiger, the right wrist wearing a string of black beads. Seems afraid of peer to Jiuxian net boss status has a grudge, Shanti mouth always "wide knot good margin do not make enemies".

However, as the wine of the boss, not making enemies is almost impossible, the Jiuxian network is still in the competition pattern of being overtaken. For example, this year has been exerting force O2O mode of the wine network, together with 1919 of Alcohol direct supply chain, to the Chinese liquor sales channel boss status Sprint. To be exact, like Jiuxian, they want to be the first Chinese alcoholic retail company to sell billions of dollars a year.

In an increasingly large group of wine manufacturers, established in 2009, the Pioneer Jiuxian network temporarily lead, accounting for 50% of market share. After completing the e-round 260 million financing in 2014, Jiuxian Network is to be listed, and a change before announced resolutely not to go "O2O" caliber, with D-round, e-round total of 425 million of the funds, accelerate the construction of the National Storage Center, the alliance of a number of cities under the line stores, the implementation of "wine fast", Resource integration of retail channels under layout line.

There is no doubt that the Jiuxian network, as a power trader, is becoming more and more "heavy". Even more surprising is that, when the traditional offline channels have been transformed to do vertical electric business, the internet thinking of the road, Shang but put forward, jiuxian nets to use retail thinking to do the electricity quotient, to Wal-Mart as the benchmark, in the second round of liquor dealers continue to win competition. When the retail industry itself is suffering from the cold winter, Jiuxian network so-called retail thinking is too "old-fashioned"?

What does 5 kilometers mean?

"To be a good wine dealer, you should have retail thinking." My business benchmark is Wal-Mart, Carrefour, such as large retail enterprises. "In the afternoon of June 6, Shang in an interview with" Chinese entrepreneur "in a new office with a taste for decoration, so it jiuxian the net.

Three days later, June 9, Jiuxian Network on the external release, "Wine Fast to" O2O sales model in Beijing, Shanghai, Guangzhou, Shenzhen, Zhengzhou, Hangzhou and other 11 cities trial run.

"From the next order to the receipt, 9 minutes." "Shang a number on the phone to" Chinese entrepreneur "reporter. He didn't mention another number, 5 kilometers.

Based on LBS positioning technology, 11 cities "wine fast to" users can be used to view the 5 km range of wine shop, wine products booking. Also means that only a short distance of 5 kilometers in the delivery channel, in order to achieve 9 minutes in time to arrive.

5 km is of special significance for the retail industry. In the era of the former electric business, the retail industry has been the so-called "Wal-Mart 5km death circle" argument. The implication is that Wal-Mart by virtue of its strong supply chain capability, few opponents in the industry, generally in its vicinity of the 5km within the scope of other businesses are difficult to achieve expectations, and even the risk of loss.

Now in the electric business era, 5 kilometers is still Shang learning benchmark-Wal-Mart after the transformation of a key figure. One of the measures to shift the focus to the electricity business in 2013, when Wal-Mart, a large supermarket shutdown, was to accelerate the construction of Community convenience stores and plan to add 385 to 415 stores in 2015. In the United States, 2/3 of Wal-Mart customers, through the 5-kilometer range of stores, to achieve a line on the list, offline to take the goods of the electrical business shopping experience.

Jiuxian net 5 kilometers "wine Fast", and Wal-Mart's ambitions, the ultimate goal is to cover all users, the last 1 kilometers to solve the traditional electric dealers fortress. And Shang for this also back on the "promise" baggage. Because when the 2013 O2O into the trend, Shang is not optimistic about the electric dealers back offline, investment under the shop under the practice, and even vowed to declare Jiuxian network do not do O2O.

May 17, 2014, Beijing, another two companies in the Wine Network, 1919 wine Direct marriage, will be in the wine network of the business model, bundled on the 1919-line shop supply mode, fast completion of the O2O marketing model of the framework, Jiuxian Network O2O Project has completed the layout.

On March 19 this year, Jiuxian began to start the "wine fast to" project, the winery, wine stores and personal terminal wine merchants and other business resources docking, more than 100 wine enterprises and more than 20,000 terminal operators access, the product covers liquor, wine and rice wine and so on. The "Wine Fast" app is online at the same time as the iOS and Android platforms. Ready for the June trial operation.

After exchanging business card with Shang, he found that his business card had his own portrait, as well as the two-dimensional code of "wine is coming" and "red envelopes": 100 Yuan Cash exchange code.

Such favors, in Jiuxian Network department Director of the business card on the show. If you look at the marketing language on the Jiuxian website: Second beat, group buying, clearance ... Embodies the Internet era and the former electric Business Times a mixture of discourse system.