Jiuxian network also want to do electric business, "wine is coming" to determine the on-line time

Once put the words "wine Electric dealer do O2O is false proposition" Jiuxian net but did his original "against" thing. The day before yesterday, Jiuxian Network held in Beijing "wine fast to" launch ceremony and press conference, announced the official launch of the O2O strategy, the establishment of "wine fast to" subsidiary, while the introduction of mobile client "wine Fast". In the press conference, Shang, chairman of Jiuxian Network, said that the "wine is coming" to provide the pressure of the industry adjustment of the wine companies to reduce operating costs, express access to food channels, gather a large number of consumers of the comprehensive solution.

Shang revealed that the Jiuxian network of "wine to" the client will be online this April 1, before the "wine" will be in three cities pilot, Beijing is one of them.

It is understood that "wine to" through the mobile internet to provide consumers with a distance from the recent retail information, consumers can use lbs positioning, to find the vicinity of the 5 km range of liquor retail outlets, their own choice of shops and merchandise, call shop phone, you can enjoy the fast door-to-door service.

For the O2O strategy, Shang said that at present, with more than 100 liquor companies and wine business to discuss the cooperation, and plans at the end of 2014, in the national large and medium-sized cities have cooperative shops, and eventually achieve more than 2000 counties and cities throughout the network layout, to achieve the goal of 9 minutes delivery. In order to ensure the authenticity of the original, Shang said that the first authorized to enter the "wine fast" enterprises will be liquor stores, flagship stores and the national well-known chain wine line.

For the Jiuxian net "reneged" into the O2O, industry observer Chen said: "Can be said to be forced by the situation, now we all engage in O2O, Jiuxian Network also have to follow the trend to ensure not lagging behind." ”

Shang said, because O2O is a new thing, temporarily do not know what mode is most suitable for "wine fast", and 1 months ago to enter the O2O idea, the details have not yet studied.

The reason is so hasty, because the rapid development of industry forerunner already let Jiuxian net to wait.

A few days ago, the beginning of last year began to exert a O2O in the wine net is quietly launched an industrial change. Chinese wine net last year's O2O taste only in the Spring Festival to complete 50 million yuan sales, the year-on-year growth of 5 times times. O2O mode of first to the wine net Top Gun, recently in the wine chain of the latest start of the comprehensive investment, subversion of the traditional wine industry's original model, commitment to all manufacturers "0 cost", that is, cut off all cooperation costs. To this end, the Chinese wine network since the "butcher."

At present, the wine line has 18 network channels, offline will open up 6 cities nationwide covering 300 distribution shops. But in contrast, China's wine industry market has reached 1 trillion scale, online sales of only 1% of the proportion. "Wine products in addition to the general fast-selling properties, but also the ' immediacy ', ' experience ' characteristics, compared to other online shopping, the business needs to solve the problem than the open platform and the more difficult to the consumer. Rai Jingyu, chairman of China Wine Network, said that the O2O system not only solves the goods ' entering, selling and saving, but also includes the customer Relationship Management (CRM) system, as well as the whole line of the wine network.

Jiuxian Network Introduction, "Wine fast to" is for with Jiuxian network depth cooperation of hundreds of partners to provide derivative services, at the same time will help to join the wine enterprises to realize the information system connection, play the network platform order acquisition, customer feedback, information integration push and other advantages, the use of physical stores warehousing, experience services and other functions. Clearly, the Jiuxian network's O2O business is also aimed at the cooperative merchant full-service to "bind" customer relationship.

"The main reason for the transformation of O2O is that the simple online sales plus offline distribution mode is similar to that of a comprehensive electric dealer, while its sales coverage cannot be compared with the comprehensive electric quotient of Jing Dong and No. 1th stores." Jiuxian network helpless ' parasitic ' in the phenomenon of comprehensive electric dealers is a dangerous signal. "Mr. Chen said.

In fact, as early as the Jiuxian net settled in Beijing, the cat [Micro Bo], there are comments that the east and the Sky Cat comprehensive radiation capacity far beyond the Jiuxian network, full strength directly distribution of various types of liquor, and wine companies are also very willing to direct and jingdong, cat cooperation. If in Jingdong and cat sales, Jiuxian net is only setter, wine enterprises have no reason to rely on.