Jiuxian Network and new wine enterprises to carry out custom business

Absrtact: The C2B mode of the Internet not only makes the changes in the household appliances, household and other industries, but also expands the new space for the liquor sales enterprises. Yesterday, Wine Online mall Jiuxian network with Sichuan Tiandi Fragrance Investment Management Co., Ltd. (hereinafter referred to as the World fragrance) launched a network

The C2B mode of the Internet not only makes the household appliances, household and other industries change, but also expands the new space for the liquor sales enterprises. Yesterday, the Wine Online mall Jiuxian network with Sichuan Tiandi Fragrance Investment Management Co., Ltd. (hereinafter referred to as "Heaven Fragrance") launched the online exclusive custom liquor. This is Jiuxian online month together Fen, Yanghe and other wine enterprises to carry out custom business after another action.

Jiuxian Network will act as the World fragrance Exclusive network channel, sales 52 degrees 1573, Guo Porcelain 6th high-end custom wine and Luzhou old cellar wedding custom wine. "In the future, the two sides will jointly develop new network resale products." "World Fragrance Chairman Fangxiang revealed, increase custom wine promotion is to adapt to the internet age consumption habits change, last year, the World fragrance Line custom wine sales reached 100 million yuan, the line on the hope to increase the promotion of customization, improve brand awareness.

Jiuxian Network Chairman Shang that the custom wine is the future of the general direction of alcohol consumption, but the current liquor is bulk, standardized, a lot of custom wine is only in the packaging, design customization, the future will explore cooperation with the winery to achieve taste, wine customization. Shang points out that it will take a year or so for the custom wine market to mature.

It is reported that Jiuxian network has just started a private custom business last month, to enter the C2B market. China Liquor Circulation Association, Vice President and Secretary-General Liu that the impact of high-end wine decline, whether wineries or liquor sales enterprises need more grounding gas. C2B is the use of Internet thinking to promote the wine industry regression rationality.

On the issue of the profit of the custom wine, Fang Xiang jokingly said, "Not to talk about profits, now the most important thing is to live." A joke seems to say the urgency of the transition of alcoholic enterprises to the C2B model. It is reported that next month fragrance will be in the Jiuxian online first sale Manor liquor.