Jiuxian Network announced the establishment of "wine fast to" subsidiary, Focus on O2O strategy

Sina Science and technology news March 19 afternoon, wine class Jiuxian network announced today to set up a "wine fast to" subsidiary, the company will focus on the O2O strategy, while the launch of mobile app "wine Fast" platform.

It is understood that consumers through the "wine fast to" APP, can use lbs location to find the vicinity of 5 kilometers of wine retail shops, and choose the right shop and merchandise, call the shop below the phone can enjoy door-to-door service.

According to Shang, chairman of Jiuxian network, "Wine is coming" wants to help wine companies reduce operating costs, help them quickly into the food and beverage channels, and can attract a large number of consumers.

Shang said, "Wine to" this year began to cooperate with the wine business layout, hope that at the end of the country in the large and medium-sized cities have cooperative shops, to achieve more than 2000 counties and cities in the layout, and achieve the goal of 9 minutes delivery.

At present, Jiuxian online flagship stores, franchise stores have entered the "wine fast to" platform for cooperation, while expanding with more wine business cooperation intention.

For the beverage industry, O2O is able to "broaden the wine Enterprise Marketing Network, expand the wine store customer resources and benefits" of the useful attempt, but Shang also frankly, platform operation O2O difficult than the larger, "wine fast" also faces how to channel benefits bigger challenge.

"Wine is coming." General manager Jia Bing said, will only provide service platform, and will not intervene in the operation of the offline entity store, will not participate in store distribution, customer's door-to-door experience and pay links.

Electrical business expert Huang Jo that the last decade of the electric Business development model is "PC commodity retail", the future development model is "mobile + localized Life service" for alcoholic enterprises as well.

He cited, for example, if a store every day through the O2O to obtain 5 orders, each order for 2 bottles of wine calculation, single shop annual sales can increase 3650 bottles, if the brand in the country has 500 stores, a year can increase 1.825 million bottles of sales.

From the model point of view, O2O to the wine industry prospects seem very good, but one has to mention the reality is that the current industry on the O2O operation is not very mature, "wine fast" if you want to break through the regional market, it will take some time. (Lin)