Absrtact: O2O wave is sweeping the wine industry, but also bring great impact to the wine food channel. China's largest wine electric Jiuxian network recently announced its wine to formally enter the trial run stage, smashing heavily launched to send Maotai activities. Users to download the installation of wine fast to app,
O2O wave is sweeping the wine industry, but also to the wine food channels bring huge impact. China's largest wine Jiuxian network recently announced its "wine fast" officially into the trial run stage, smashing heavily launched to send Maotai activities. User Download Installation "Wine fast to" APP, it is possible to get a bottle of Maotai flying wine.
Jiuxian Shang, chairman of the network, said that the wine industry in the past is based on catering and liquor stores marketing, now this situation will be rewritten. "Wine is coming" has integrated the resources of liquor stores in the local life circle of 11 cities, such as North Canton, including local liquor stores, chain wine shops and the sale of liquor stores, such as convenience store supermarkets, less than three months time, there have been vue wine and tens of thousands of terminal operators stationed. Our goal is to achieve the distribution of more than 2000 counties and cities at the end of the year, covering 200,000 alcoholic terminals.
And because the price is at least 30% lower than the restaurant wine price, industry insiders predict the O2O wave of liquor industry will bring a huge impact on wine and food channels. "Wine is coming." General manager Jia Bing said that price is the most crucial factor to attract consumers, and customers after the order within 9 minutes after receiving the wine, which will greatly facilitate the consumer demand for immediate consumption.
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