Job site how to improve UV and PV

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As a job site, customers are nothing but personal users and business users, the site often received their suggestions and opinions, careful research will find a lot of valuable content, this time on how to improve user loyalty and use of points, that is, UV and PV issues, to publish a personal view for reference.

When it comes to UV and PV, that is, customer loyalty and usage, in the final analysis, the user experience problem, as long as the maximum user experience, user loyalty and usage rate will naturally be improved. The following is a combination of how to use the integration function to improve the user loyalty and use rate of the problem, do the following:

First, for the paid enterprise customers, as often as possible to do some preferential activities, especially on the home page fixed position Advertising category, encourage everyone to participate in the post or regular login. Then, enterprises to view or query the resume can earn points, points to a certain amount, you can give certain concessions, the extension of recruitment time or gift personalized gifts and other incentives, encourage enterprises to use more inquires, so that enterprises become active, increase the site's entrepreneurial activity rate.

Second, for individual users, can also engage in integration activities, encourage individuals to log in more, more delivery resumes, more inquiries, and can learn such as SNS website, rewards in a few days consecutive login users, can upgrade users or add points. In doing so, it is possible to mobilize the enthusiasm of job-seekers with young people, and to improve the loyalty and usage of the website. Individuals can also be rated for the integrity of the enterprise, which helps to promote the enterprise recruitment integrity improvement.

Above two, the ultimate goal is to allow more users to participate in, so that enterprises and individual users a lot of interaction, increase the site's query, use rate, thereby further enhance the site's visibility and user loyalty.

On the issue of improving the use rate of individual users, you should also pay attention to a lot of personal users do not often log in, if not timely reminders, perhaps this account will be permanently forgotten, the probability of reuse is relatively low. No matter how many members, as long as not active users, for employing units, recruitment effect must not be ideal. believe that individual user participation, the use rate is not high, the site of the user's attractiveness is limited. So for a period of time not to log on the site of individual customers can use mail, SMS, or even the form of telephone, to remind customers to log on to the site. At the same time, with the development of site integration activities, the use rate of individual users will certainly have a promotion. Then, the number of unit users will also have a larger increase.

One of the most classic principles in marketing is the "funnel principle", which is that businesses can lose 100 customers in a week, while at the same time get another 100 customers, seemingly without any impact on their sales performance, in fact, to win the promotion of these new customers Promotion and other costs than the development of old customers more expensive, from the perspective of the degree of return on the enterprise investment is very economic. Therefore, the maintenance of old customers and after-sales service is very necessary. At the same time, through the existing customers can also form a good word-of-mouth communication. Old customers are the best ads.

Therefore, on the issue of improving the UV and PV, and further improve the user loyalty and user use rate, you can make some of the above mentioned to make adjustments, I believe that will achieve good results. At the same time, hope that with more friends on the website to promote and optimize the discussion. This article original Zhejiang Talent Network http://www.qianjiangrc.com/. Welcome to reprint, please keep the source.