Many enterprises opened the Baidu bid, but rarely to maintain, just set a daily limit is not asked. More than dozens of companies found that this phenomenon is very common, many enterprises do not know how the effect of Baidu bidding, do not know whether their keywords appear in Baidu, which creative conversion rate is high. Of course, let alone Baidu bidding rankings.
How to improve Baidu bidding rankings? Although Baidu bidding is in the home page, but the location of different display content is also different, the effect is varied.
as the manager of Baidu bidding, we need to know where to put the main energy every day:
Add and Remove keywords
at the beginning we do not know which keywords are the most valuable, so often through Baidu keyword tools added a lot of keywords. Through a period of time the results of the auction, we know which keywords are valuable. Account of the keyword is not necessarily the number of the more the better, in the setting of the key words to have a few, timely deletion of invalid keywords.
second, optimize creative
creativity to continuously optimize, in a week can see which creative most valuable, which creative performance is not good. Change those bad ideas in time. A unit needs to include at least 2 or more closely related to the key words of creativity, you can set up a few different styles of creativity, through a period of study, leaving useful, delete bad performance.
Third, adjust the key words bid
the price of all the keywords being put on, click Rate and conversion rate should do a complete tracking and analysis, to understand what the key words of high clicks, which keyword conversion rate is high, according to the effect of continuous adjustment and optimization of the promotion of keywords, the pursuit of the lowest cost to create the greatest benefits.
Iv. Data Analysis
1, visit the key words
determines the key words to visit, understands the user's search behavior, and observes malicious clicks.
2, the word for screening
conversion rate of words to increase the input at any time to maintain a good ranking, low conversion rate will reduce input or change creativity. Also want to take advantage of which high clicks of the keyword, digging which clicks are not many, but each point brings the effect of long tail keyword.
3, Classification of keywords
, Promotion unit, overall analysis of keyword consumption adjustment
4, Baidu thermal map
adjust the relevant landing page of keywords, landing page must be set up, properly set to bring us direct transformation.
5, completes weekly, the monthly key word collation, completes the weekly, the monthly statistics.
This article turned from the head of Baidu to promote software trial station www.ppctui.com
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