Jobs ' Marketing outlook

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Mr Jobs argues that the brand and the rational debate have no control. To resonate in people's moods. Isn't that what we do for marketing? Chowa The example of Nike to explain his marketing concept, Chowa's example is Nike shoes. Chowa said, "When we think of Nike's shoes, we feel different from other shoes." Nike, in its own ads, never talks about its own shoes, and does not talk about the functionality of its products. Don't talk about air insoles. Never talk about how good their shoes are. What does Nike talk about in the promotion of shoes? They commemorate the great athletes ", after reading this, give me the following three inspirations.

One, marketing is in people's mood to cause resonance

Just as Nike resonates with the memory of great athletes, Apple resonates with people who have the passion to change the world, so they all become.

We want to marketing our products in the process, but also to arouse people's sympathy. So how can it resonate with people? There is no law to find, this is what we all more concerned about. I think so. I personally believe that this resonance is hidden within this thing. Like what

Nike resonates with people who start with the great athletes they all like. The great athlete brought the sports enthusiast together. Nike then linked the players to Nike shoes by commemorating the athletes.

The key is to find common interest in these particular groups of people. (Those who love sports, all worship great athletes.) They all have to wear sneakers) and use their own products to connect the three.

Second, find this resonance from the feeling of people

This resonance is a law to find, we have discussed above, how to find this resonance? For example, take the K song, we sing every song, in fact, not the song, not to make you feel my song, sing How good, from my personal. Each song represents a mood of mine, he has a story behind. Perhaps because the lover broke up, perhaps because of inspirational. Maybe for other reasons. And then every time we hear this song, it resonates with our emotions.

Every song reminds us of a past. Reminds us of a person, think of one thing, want to talk to them. Greetings, are you all right now? This is a resonance.

At this time, if we want to open a KTV, we can completely put, this resonance as a marketing core point. The core of everything revolves around this point.

Three, why do I know singing this resonance?

This is perceived from my own point of view, I am also a consumer, then my personal feelings, certainly also represents a part of the feelings of people. Empathy is found in my own senses. I am a sports enthusiast, then I will like the great athletes, there will be some people like the great athletes, then Nike shoes to commemorate the great athletes, and I have a resonance, because I also want to commemorate them.

Summary: You want to resonate with a particular population, so you're going to feel like you're a part of this particular group of people, (sports enthusiasts love great athletes, singing because a song gives us a mark) and then you can use a product to achieve this function (with shoes commemorating great athletes, To miss our past by singing. This article has cut, only because some people do not respect my labor achievement, only directly copies replaces their link, this kind of person is shameful, reprint please specify: http://www.114sb.cn or leaves our brand word (114 check Standard net)