Join arm new Shore line to build "core" second road

Di 32-bit embedded CPU "Ark 1th", to the CAS general high-performance CPU "godson" 1th, and then to Shanghai Fudan Microelectronics embedded 32-bit microprocessor "Divinity Ⅰ"-The Chinese people put too much anticipation on the chip.　　However, the new shore Line company has chosen another route. September 14, in 2008 because of pushing TMMB competition for mobile TV national standards and enter the public view of the new shore line, in the dormant two years after the choice in the computer chip field again. The same day, the new shore Line announced with the world's leading chip enterprise arm company, jointly released the world's first 40 nm A9 dual-core 2.0G high-performance computer system chip.　　The chip, named Nusmart 2816, can be widely used in ultra-thin notebooks, desktop PCs and netbooks and Tablet PCs. In order to make a difference in the field of computer chip, new Shore line will set up its new chip company in Guangdong, named as Guangdong new Shore Line computer System Chip Co., Ltd. The launch of the Nusmart 2816 chip, it is in the Ministry of Industry and the Guangdong Provincial Science and Technology department and other support by the Guangdong New Bank line company design and development.　　Hai, vice governor of Guangdong Province, said at the press conference that he would vigorously support its industrial development and take this opportunity to promote the transformation of Guangdong's economic development mode. Challenge Intel "based on a series of Nusmart processors in the future, computer makers can design products that are completely different from those of the past, such as laptops that have a battery that lasts 20 hours, a laptop like a mobile phone without a shutdown, a laptop or a desktop without a fan, Even 1500 yuan or so of the ultra low price desktop All-in-one machine.　　"New Shore Line computer System Chip Co., Ltd., general manager Zhou received an interview with reporters, said, and the delay has not been widely commercial" godson "different, Nusmart chip in the beginning of the design of the chip giant arm company, and focus on market business applications. Zhou said that the Nusmart chip design concept, through high-performance, low-power, high integration, low-cost advantages, so that the future of the computer become smaller, more energy-efficient, more economical.　　According to its disclosure, the installation of the first Nusmart 2816 chip products, has been determined in early 2011 Las Vegas International Consumer Electronics Exhibition, and the new Shore Line company also plans to join hands with domestic PC manufacturers to launch a few other products using nusmart chips. "The new shoreline is about to challenge Intel's traditional position in the processor area." "Zhou said, Nusmart 2816 on a chip integrated CPU, South Bridge, North Bridge, graphics, video decoding, hard disk controller and other functions, is the world's first such high-performance and highly integrated chip." To achieve these functions, Intel will need to adopt separate chips, higher energy consumption, larger volume, more expensive price.　　Clearly, Nusmart is a highly integrated way to avoid the edge of the competition with Intel and hit its Achilles heel. "The next 10 years will be the day of mobile computing products, the total market is expected to exceed 10 billion units, while the demand for universal desktops is also very large.　　Jiang, director of China's Semiconductor industry association, said that the mobile computing product portability characteristics require chips smaller the better, universal-type computers require the price of the chip is very low, the new shoreline products just meet these two points, for the development of the domestic computer industry has brought new imagination space. Ian Drew, executive vice president of marketing for ARM arm, an invisible giant, said the new bank was the only leading Partner (leading partner) in China, and only 7 other companies, including Qualcomm, Samsung and Ti, in the world,　　This reflects the arm of the new bank of the company's research and development level and market development capacity of highly recognized and expected. And his example of "excellent research and development" on high-performance integrated chips by the new shore line is that the Nusmart 2816, the world's first integrated 2GHz dual-core ARM cortex-a9 processor, multi-core 2d/3d graphics processor, 64-bit memory controller,　　1080p multi-format video engine, SATA2 hard disk controller, USB2.0 Universal controller chip. Tudor Brown, chief executive of ARM, said the global computing industry was undergoing dramatic changes, with processor power and cost lower as two core demands, and computing power more diversified and not monopolized by a single company as before, "We predict for about 2015 years,　　China will have a chip company in the global leadership position, and Nusmart chip is a new beginning of this change. "Arm never sells any chips, but every 1 seconds the world has more than 10 pieces of arm chips being bought," he said. Wenjun, a senior analyst at Isuppli China's semiconductor industry, believes that the Nusmart chip, after gaining authorization from ARM's core technology, has developed a highly integrated computer chip from its own research and development prowess, effectively turning "made in China" into "Chinese design" from the market,　　For the development of China's chip industry to explore a feasible way. "In the last 10 years, it was arm's open architecture and cooperative industrial model that propelled the fast development of low power chip technology to high performance and directly propelled the computer industry into a new era."　　"Zhou that the Moore's law of Intel's push-and-pull chip is no longer applicable to current market demand, integration of chip technology and software technology to achieve a perfect balance of performance and power consumption is the future direction of development," Apple's A4 processor and ipad product is the best example of technology vertical integration. " Zhou also believes that in recent years, the rapid development of Ubuntu, Android, Chrome OS and other open source operating systems will greatly promote the industrialization of Nusmart series chips. In addition to speeding up the development of several other nusmart chips next year, he said, the new shorelinewill be combined with Microsoft, Google and other manufacturers in-depth chip embedded system development. Flexible licensing policy Wenjun points out that, in terms of size and output, arm is far smaller than Intel, Qualcomm, Texas Instruments and Motorola's four giants, but its influence is not weaker than theirs. On the contrary, arm with the ARM processor core technology licensing, has established a large industrial alliance, and through the downstream manufacturers to penetrate the products in all aspects of electronic products.　　From this level, the Arm empire is not inferior to any one chip giants, but also more suitable for Chinese semiconductor companies to choose as partners. Tudor Brown has made no secret of the desire and expectation of the Chinese market in his previous interviews with reporters. He decided that China would play an increasingly important role in the new technological revolution, and arm was trying to help them design and produce products based on ARM architecture by providing technical authorization to the China IC Design Center, wafer Foundry, OEM and other third party enterprises.　　At the same time make yourself at the top position of the industrial chain firmer. Even in order to adapt to China's national conditions, ARM specifically approved the Chinese customer's technical authorization to adopt a special strategy: for different users, such as the university, the government incubator department, design experimental Small companies, OEM manufacturers, according to their different use purposes, to adopt different technical licensing fee threshold, This will enable more Chinese users to get arm's technical authorization.