Join hands with Beijing gaming commune to occupy local market

One thing we particularly like to do, but the most to make mistakes in this matter is to predict. Big to the economic situation, when we think that as the emerging economies are driven, the global economy will continue to prosper, the 2008 originated in the United States, the deepening of a financial tsunami in Europe. The impact of the stock market being halved and the demand in Europe and America has not been eliminated today. Small to personal life, you do not know the morning summit was blocked on that road, you do not know whether to go out with an umbrella, and so on. Whether it's business or social life, we've been trying to improve the accuracy of forecasts, such as analyzing economic data and predicting economic trends. We look at weather forecasts, weather changes and so on. The improvement of the accuracy of prediction depends on two factors, one is the analysis of their own, one is to learn from others.


specific to the network chess game industry, this principle still applies.


the analysis of the network chess and card game industry


Any analysis is based on the observation of the phenomenon, the network chess game industry has the following types of phenomena worthy of attention. First, the number of online chess games is increasing. 2012, the National new network game manufacturers nearly 200, most of which involve the development of small and medium-sized games, and small and medium-sized games, chess and card games are most popular with players, so this leads to chess game in the past year, the initial statistics, the past year, The number of chess games doubled. Second, chess and card games are endless. From the current trend of chess game development, the client began to be abandoned, this is because with the development of computer hardware and software, players from the page and hand travel experience has been promoted, coupled with the client than "open that play", a lot of installation links. There are three main categories of chess and card game sites, such as the increase of the same kind of chess and card games, which aggregate the same category of chess games, such as board games or card games. One is the increase of local chess game websites. This kind of website mainly deep into the area user, a province or a city. Another category is the national chess and card game platform. The number of such platforms is currently small, due to qualification and the limitations of research and development capabilities. Third, the chess and brand industry chain began to be clear. Three years ago, a game research and development company built its own research and development team to develop games, run games on its own and promote games on its own, but now some companies are starting to throw away their operations and focus on game development. Others began to contract the operation of the game. Some companies are specifically responsible for the introduction of game promotion business. So the division of the chess game industry more detailed, the industrial chain also became clear.


Network chess game development of his mountain stone


chess game at present the development stage and the previous stage of manufacturing development is very similar, when we have the advantage of low labor cost to become a manufacturing power, the product dazzling, factory everywhere, but overlooked a point, that is, for the product sales channel construction, so the transnational supermarkets competed in China. The sales channels have been controlled, the purchase price has been kept down, and the consumer goods manufacturing enterprises have been passive. Productivity can be improved, technology can be introduced, factories can be relocated, but if the control of the channel is lost, the entire industry chain will be curbed. But today the network chess game industry, the product is many, the factory is many, but the real influential platform is nothing.


from the above analysis and external reference, we can draw a short-term prediction: Chess and card games industry will enter the channel competition stage. Who can be the first to build a strong chess channel, who can be the first to attract more merchants to a platform above, who can and the most powerful channel operators stand together, who will be able to continuously achieve the creation of profits.


Beijing Games Commune is a very potential network chess game channel. The growth potential of Beijing gaming commune is shown in the following three aspects:


first, the product quantity is many. Beijing Gaming Commune currently has a chess game product near than, including national chess and local chess games. Landlords, Mahjong, Lucky Five and other national games, each game has nearly 100,000 of the number of players. At the same time, Beijing game commune also for regional players, the development of chess and card games, each province has nearly 200 regional balance of chess game reserves. In quantitative terms, the game commune is the most numerous chess and card gaming platform in the country.


second, the influence is big. Beijing gaming Commune is developed and operated by Beijing Palmtop New Town. Beijing handheld New City is a registered capital of 10 million yuan game research and development and operation agencies, the company has a cultural department issued the game Operation qualification. Since its inception in 2008, relying on a strong research and development team and operational capabilities, the company has a wide range of influence in the industry.


Third, strong cohesion. The game commune is not a game research and development factory, also is not the game information provider, the game commune is swims the supermarket, he connected the game developer and the player, in the game commune, the game manufacturer can on-line own development game. In the game commune, players are able to pick their favorite chess games. Game commune to build the idea of online games supermarket, attracted the chess and card game industry in various roles, there are game vendors, there are chess game players. In order to enhance the power of the game commune, the game commune is open the local operation authority, allows investors all over, join the game commune, the franchisee can obtain the local operation rights of the game commune, operate as many as hundred kinds of games independently, join the rate of return in more than 60%.


in simple terms, the game commune is growing into a supermarket, in this supermarket, the game maker on-line game, the game player chooses the love. At the same time, the supermarket, set up branches throughout the country, and the store is the owner of the game commune around the franchisee, they sell local characteristics of the game, control local online games channels.


Wal-Mart in the world has more than 8,000 stores, the number of visitors to the store more than 200 million people, the annual sales nearly billion, the secret is very simple, is to control the flow of channels.


and the Beijing game commune, is to build the network chess game industry Wal-Mart.