Joined the old: Zhang Yuan

Source: Internet
Author: User
Keywords Venture
Zhang Yuan Tea chain Project recruitment all over the franchisee Beijing Zhang Yuan Tea Limited liability company predecessor Zhang One Yuan is the famous Old City, was founded in the Qing Dynasty 26 years (1900), has a history of hundreds of years.   1991 Zhang Yuan trademark officially registered, 1993 Zhang Yuan by the domestic trade department named "Chinese old." Business background Beijing Zhang Yuan Tea Limited liability company predecessor Zhang Yuan is the famous Old City, was founded in the Qing Dynasty 26 years (1900), has more than hundred years of history. 1991 Zhang Yuan trademark officially registered, 1993 Zhang Yuan by the domestic trade department named "Chinese old." In order to meet the challenges of the market, the expansion and development of old brand products, 1992 officially registered the establishment of Beijing Zhang Yuan Tea company. 1999 Company in accordance with the requirements of modern enterprise system, the transformation of Beijing Zhang Yuan Tea Co., Ltd. Since its inception, adhere to the "integrity-based" entrepreneurial spirit, in 1994 in Fujian set up its own production base-East Fujian Zhang Yuan Tea Co., Ltd., the base was designated as a green product base in Fujian province. The company has strong technical force and technical equipment, production, processing, blending Zhang Yuan Jasmine tea with its "Tang Qing, strong flavor, the entrance fragrance, memorable" characteristics, won the domestic and foreign drinkers welcome.   At present, the company operates high, medium and low-grade black tea, green tea, tea, oolong tea, tight pressure, health tea more than 300 kinds, can meet the needs of different consumers.  Business strategy Analysis One, join the object enterprises and institutions, collective enterprises, joint-stock enterprises and individuals can join.  Second, the regional Scope 1, Beijing, suburbs 2, the national large and medium-sized cities. Third, the franchisee 1, joined the voluntary application to join Zhang Yuan Tea Limited liability company; 2, abide by professional ethics, honest and trustworthy, have a certain social experience and business experiences; 3, must have a certain economic strength, familiar with the local social situation; 4, to maintain the reputation of "Zhang one Yuan", to "Zhang Yuan" Enterprise's overall interests   5, the identity of the business philosophy of Zhang Yuan, subject to the normative management of the company. Strategic implementation plan to ensure the quality of tea to meet national standards, the company from 1995 onwards the production of tea products have been the National quality inspection departments of the strict inspection, the company has a dedicated quality supervision and review Office, strict quality clearance. 1999 the company passed the ISO9002 international Quality System certification, 2003 the company passed the ISO9001 International Quality System Transfer certification, to ensure the effective operation of the enterprise management system. Zhang Yuan Tea in the National Quality Inspection Department of the previous spot checks to maintain all qualified performance. 1999 Beijing Municipal Bureau of Quality and Technical supervision awarded the company "shopping assured unit" honorary title, is the first tea in Beijing to receive this award. 2001 Zhang Yuan tea was the propaganda department, the Central Civilization Office, the State Economic and Trade Commission, the State Administration of industry and commerce, the national qualityGeneral Administration of inspection and quarantine, the Communist Youth League Central awarded the "Hundred City million stores no fakes model shop" honorary title, which in the national tea Line is the first to receive this award. 2005 Zhang Yuan took the lead in the National tea separation Enterprises first through the QS certification of A-class enterprises, Beijing tea industry in the first through the QS certification of A-class enterprises. In order to meet customer requirements, 2001 company and Beijing Post Office launched a tea door-to-door mail business, the hotline just announced, there has been a burst of play, by the vast number of users warmly welcome. The company carefully create a Chinese tea Zhang Yuan brand, the use of modern means of circulation, the active development of chain operations, up to now, the company's tea chain stores reached 85, covering eight cities in Beijing, nine suburban areas, counties. Zhang Yuan in the hearts of consumers have a high reputation and credibility, market share, market competitiveness in the leading position. In order to implement the brand extension of the new strategy, to the tea processing products, tea drinks into the 2002, the company invested 30 million yuan in Tongzhou District set up Zhang Yuan drinks limited liability company, set up a closed automatic production line and advanced instrument testing equipment, To strict quality management system and leading technical process to ensure the quality of the product.   Products include tea beverages, fruit juice beverages, drinking water three categories, annual production capacity of 1 million tons. Financial planning to join the cost of 1, investment required capital of about 400,000 yuan (this fee does not include rental costs) (1) room and interior decoration costs (2) equipment and facilities acquisition costs (3) liquidity 2, trademark use fee of 5.1 million yuan/year (details Negotiable) Tel: 010-8351328 2 Company: Beijing Zhang Yuan Tea limited liability company URL: http://www.zhangyiyuan.net Address: Beijing Xuanwu District West Brick Hutong 2nd Courtyard 7th this post in 2007-4-10 15:51:37 was edited by the author!
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