Joint report: Network Precision effect marketing platform

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Hangzhou Easy Network Advertising, over the years focused on internet advertising and network marketing in the field of Internet marketing, in a few years of advertising technology experience and the accumulation of media resources, the company launched its network of precision marketing platform-www.adsky.net.

Adsky, it is the full name of the city associated with accurate directional advertising, according to the click Billing, the ads with the results of the match released to the major cooperation of the media site. The advantage of the joint report is that you can create text or picture ads that combine keywords, geography, and time in a precise and accurate way so that enterprise products are associated with the target audience to a large extent.

June, founder of the joint report, said that at present, the network advertising technology has entered the level of precision oriented marketing, can be ads and users to achieve a large degree of matching. Although the advantage of television advertising is that it covers a wide range of suitable for the brand marketing of large enterprises, but the effect is measured only in the exposure number, regardless of whether the user is interested in the advertisement, will go to rape their eyeballs, for example, when children see a music and ancient and modern ads will deliberately turn their eyes elsewhere. At the same time, TV advertising can not be accurately directed, for a large number of small and medium-sized enterprises, cost control is one of the key to risk control, it can not afford huge costs. More suitable for them is the effect of marketing, such as Google Adwords, Baidu bidding, narrow and joint, and so on, they pay-per-click, targeted targeting groups, including content orientation, geographical orientation, implementation orientation and behavioral orientation.

Later, June talked about the precision marketing platform--Adsky. "Joint report is a new product of our company, based on the website Alliance of a precision oriented advertising platform." Union is associated, joint, Alliance, the direction of the report, we have to do the work is to let the ads become content, so that content and advertising as much as possible to match, such as in a clothing site to display clothing-related ads, on the medical site shows medical, health and other content. ”

At the same time, he also said that city orientation is also one of our priorities, many of the products of enterprises, their own customers in the local city or region. For example, a Beijing restaurant to advertise on Sina, it is not cost-effective, he in addition to pay the advertising fees of Beijing users, but also for other areas of access to pay fees, and other areas of access to the restaurant is not in the service area, resulting in waste of network resources. And according to the user's IP source, only the restaurant's ads show to the users in Beijing, so that each click more Dahua into consumption.

In addition to Geo-directed, the link can also be time oriented, such as entertainment, movie station product ads are very suitable for the night or rest days to put on, so that consumers can quickly pay the bill, rather than in the work time only the click of the browsing. The time setting also has a better control of the daily cost budget.

According to the survey, has now entered the field of Google, Baidu and narrow, in the United States, Google's advertising volume accounted for 1/4 of the total U.S. advertising sales. Google and Baidu itself as a carrier, the number of visits is also limited, there are many ads at the same time on the cooperation site.

Based on engine technology, they have a great advantage in the field of word-strokes, nevertheless, we have a slight lack of intelligence matching, such as an introduction of Web site traffic on the page, will see water flow meter ads, web traffic and water flow is two completely unrelated topics, the machine only judged the flow of two words. Speaking of this, June also expressed helplessness, at present can only use artificial to intervene, still can not reach that kind of intelligence.

Future advertising will certainly be related to the user's behavior orientation, analysis of the visitor's history, hobbies, habits, etc., so that the ads match more accurate. At present, the joint advertising system also began to gradually start to research and development in this area.