JOJO: Elaborate targeted website promotion and planning

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A friend sent Mail, I hope that I can for his website planning to promote a point of view, in the face of different industries, different target audiences and even different areas of specific promotional strategies are different. If you think it might be helpful to other friends, just post it here for your reference.

1. Site positioning-Site planning, the first step, but also the most important step. Determine the characteristics of your target audience through market research (age, sex ratio, internet habits, hobbies, consumer psychology, etc.), analyze the similarities and differences between you and your competitors, and finally find your own market entry point, which is your advantage, the center of your planning. Believe that this step many people think they've done, I emphasize this because the "Internet is only the first" law, do not like to do the Web site open Shop This mo simple, I have seen many in the traditional industry do a good job of marketing people want to do on the internet a show of skill, but the loss of a defeat, The reason is not to understand the characteristics of network marketing, the traditional marketing of a set of hard set to network marketing. No matter at any time, you have to remember a little "unconventional" This is your network marketing premise, without this, I advise you to go to the shallow place to turn.

2. Integration of resources-the most important thing about Internet survival is "unconventional", but it is not enough, you should also have the ability to integrate various resources, and on the page to fully display your advantage.

This step you should pay attention to two points:

A. Focus on your main strengths, do not distract the viewer, if you have other buying points, you can use package services, or set up a site group to solve

B. The full mobilization of resources, which is easy to say, can be a lot of people do not ignore a lot of important resources, trifles. So you have to keep one principle in mind: make the most of what you already have.

3. For different target Subdivision page column design

A. Target audience design--on the basis of highlighting the advantages of self, according to your understanding of their characteristics, subdivide various projects, highlighting the profit point. Because of specific problems to be specific analysis, here I will no longer reasearchers, but to remind you to pay attention to: Design a column not only to pay attention to the page text pattern, but also pay attention to the design of browsing procedures, pleasant and convenient browsing procedures are sometimes also a major factor to retain customers. The other is high hanging "free" card, you should keep your site has 70% of free resources, these are to attract viewers, expand the visibility of one of the means.

B. Search engine design--one of the most important means of website promotion is search engine, want to stand out among many competitors, if you do not take the search engine supremacy of design principles How to do? Search Engine Optimization has a lot of specific problems, you can read a lot of articles, no longer detailed here.

C. Information-oriented design: Mailing list, information feedback form and so on, using the information collected by the internal method of collection, more detailed, accurate, directional, can help you understand the market changes in a timely manner. There is a point you should note: No one wants to help you collect information without benefit, so you must design some free resources, prizes and other links to assist information collection

4. After the completion of the site after the promotion of perseverance:

In fact, many promotional tools have been integrated into the previous site planning. Don't repeat it here.

A. Search engine promotion--free, charge, web optimization according to the specific circumstances of the site, there are several are not to be considered. For example, Google,yahoo and so on, search engine promotion can greatly enhance your appearance in front of the visitors, the opportunity to not start talking.

B. In the target audience often browse the site, forum, newsgroup posts, note that the poster is not advertising, but can attract each other to your site to come up with valuable information.

C. Email marketing-It depends on your effort to gather information and copy the plan. Note that the accurate search for the target audience, do not send spam, it is best to use a one-to-one approach, do not use mass software.

D. Extensive links-This is one of the ways to improve search engine rankings. Because of the complexity of exporting, importing link locations, quantity, content, and so on, this does not unfold. Note: Ningquewulan, looking for links to valuable sites, do not join the link factory and other spam, harmful.

E. Advertise correctly-if you want to promote the promotion by advertising on other sites like 57luna, I think the most effective way to do this is to organize your own advertising strategy (not to expand), except for some portals, affiliate networks.

F. In addition to the online promotional methods, you can also use the traditional marketing methods to promote, this is your strong points, I will not swim a fish. Can make a suggestion: the group promotion, find your market target organization, such as association, grab the thief to catch the net first, take out the gesture of the partner, even with their profit share to run this website, use their resources, this is a good way to save money and labor saving time.

Finally, to plan a website, to promote a website, you must keep in mind a principle: take advantage of service as the center, with a large number of free and valuable information or services as bait, make full use of everything you already have, you should go. Www.9you8.com