Journey 2 Ads appeared in Jinggangshan revolutionary old to cause netizens hot discussion

The revolutionary Holy Land Jinggangshan, recently because to a group of online game ads "Say no" and deep in the vortex of public opinion. In the north-canton and other first-line cities have been commonplace online game ads, because of the emergence of the traditional revolutionary old areas of Jinggangshan mountain and caused a stir.     To restore the turmoil, the event lead giant Network "Journey 2" project team for the first time to accept the line, talk about the advertising behind the story. Revolutionary Old Zone online ads sparked controversy according to Weibo Netizen "Tsinghua South are" exposure, the recent friends with a group of children to Jinggangshan to accept revolutionary culture, the results all the way to see a lot of online game ads. These ads sparked controversy in the local area, many elderly people think that the pure revolutionary Holy Land was contaminated with spam ads.











     Tsinghua South, with 700,000 fans on Weibo, has sparked a stir. Renowned scholar lawyer Wu Fatian, Weibo community Committee expert member Senhai Mihama and other micro-blog certified celebrities to join the hot discussion.      In the network of popular photos, printed with "Online consumption revolution", "to the Jinggangshan people salute" and other shocking slogans billboard, impressively appeared in the Jinggangshan airport, Wuzhishan, Huang and many other Jinggangshan landmarks and well-known attractions.      Wu Fatian, a traditional scholar who graduated from the NPC, apparently objected to the move 2. He in micro-blog endure not scold swearing: "I le go!" This is a few days ago I went to Shaoshan to see the commercialization! The red tourism Holy Land is polluted by the dirty, let the tourist sentiment why? Jinggangshan Ah, advertising also want to see the occasion Ah, destroy three views! "Internet advertising planners Old Liang also held objections, he thought that Jinggangshan often have students to accept the red culture, they formally set up the ideal of life, online advertising in such occasions have negative effects." In contrast, the Mihama view is more open, he smiled that the matter is not a big deal, he expressed his support.      The most intriguing is the Jinggangshan official statement repeatedly. Jinggangshan Bureau, Jinggangshan Tourism Scenic spot of the official recently 3 micro-blog, to online advertising clear "Say no". Jinggangshan official said, Jinggangshan Airport advertising is not a jinggangshan tourist zone, "is in Taihe County, not Jinggangshan." And in the Jinggangshan tourism area appeared advertising, should be the game to push the team pull banner, Jinggangshan did not allow the game in the scenic spot advertising.      Giants responded by saying that it was not specifically targeted at the revolutionary old Times      giant "Journey 2," the relevant person in charge of receiving the line, the first external response to the advertising storm. The official said that the "Journey 2" advertising is entrusted to the advertising agency responsible for the "Journey 2" formal version of the nationwide advertising, not specifically for the Jinggangshan and other old revolutionary areas.      According to the introduction, "Journey 2" official version on August 16, launched a new "full treasure" business, continue to deepen the exploration of the consumption Revolution online. Before the "Journey 2" due to the introduction of the third generation of online business model, and the game industry as a "network game revolution."      The above person said, do not exclude advertising agents in accordance with the "Journey 2" official version of the main theme of the online consumption revolution, covering the part of the revolutionary old areas. "Journey 2" the official will be based on external reaction, and agents to adjust the next step of the advertising strategy.      has micro-blog users in support of the network also saw the Yan ' an, West Cypress, Jiaxing Nanhu, Shanghai, "a big" venue Memorial Hall and other places appear"Journey 2" revolutionary theme ads.      Experts: Online games not get rid of the demonized fate      In recent years, the society has repeatedly appeared because of online games advertising has been criticized for the topic, which is known as the giant Network marketing team "gun" frequency is the highest. From that year launched "net swims to the countryside" plan, to New York cock Silk net game advertisement is banned, the reason behind it is worth exploring.      Some internet experts point out that there are two big issues behind the controversy. First, the current domestic advertising law is not perfect, to online games, the Internet, innovative marketing methods, lack of laws and regulations to define and restrain. Second, although the network game has developed for more than 10 years, has reached hundreds of billions of dollars of scale, with hundreds of millions of users, but in the traditional concept of parents, playing games, the development of online games still with the "Do not Work", "Internet addiction", "indulge" and other key words together, online games industry is demonized fate.