JPMorgan Chase Shanda: Non-gaming business ratio breakthrough 10% growth quickly

Beijing Time March 2 news, according to foreign media reports, JPMorgan analysts believe that the Grand network in the fourth quarter of 09 and the full year earnings show, "not a good game business growth", for the first revenue contribution to break 10%, become a grand overall revenue rise important impetus.　　Grand Quarter of the other revenue for the 201.7 million yuan (about 29.5 million U.S. dollars), an increase of 162%, year-on-year growth of 52%, 2 increase is significantly higher than the grand game 39% year-on-year Growth, 5% of the quarter-on-quarter growth, as well as Shanda online 33% year-on-year growth, 4% of the chain growth. JPMorgan noted that Shanda will continue to focus on the development of non-gaming business with great attention and enthusiasm, and strengthen the implementation of its acquisition business, such as Friends of the Century, Ku6, Sheng-video, chess, electronic sports platform. Shanda literature will also continue to expand its 6 online literature Web sites and more than 4.5 billion characters of publishing, continuing to provide a variety of content channels, such as expanding into the e-book sector. In the short term, Shanda plans to launch a marketing campaign to promote business line sales between multinational buy-out firms.　　Decentralize Contents, centralize Platform (content decentralization, platform centralization) as a grand integration of all business, expand the new business of the fundamental principles and guidelines, will be better implemented. JPMorgan also stressed: "Because of the potential of interactive entertainment in China, as well as the power of online gaming." We expect investors not to underestimate the grand, the big concern should look at the data from a few quarters before to gain confidence in the stock price. ”