Juakiping: At present, three kinds of operation thinking analysis of household electric dealer!

Wen/Juakiping-Electrical business observation

According to observation, at present, there are 3 kinds of thinking of household electric power quotient.


1, media thinking.

Its focus on advertising, that there is advertising sales, ignoring the sales process control, difficult to start. Some home electric dealers, in Baidu to promote the cost of astonishing, according to Glad's actual combat observation, the Net Alliance advertising ROI output is very low, or even promote the cost approximation of gross profit, actually he is not clear?


Should be clear, but the CEO's thinking is the internet media thinking, is according to "flow" to evaluate the effect of the delivery. Think there is advertising there is sales, thus ignoring the flow of monitoring and sales Process Control. Of course, the Internet brand is a certain amount of advertising costs, but if you can do sales and advertising, is not better?


2, Sales thinking

The entire structure of the company in accordance with the sales-oriented in operation, each advertisement will be calculated ROI, each link to data-oriented, meticulous operation, will not suffer, easy to miss new channels, easy to imitate, easy to make a fortune.


This thinking of the home Electric Company, the CEO is usually to do the sales background, he is standardized for each action, and have data to follow, this is the highest level of sales. But use the sales thinking to do the network promotion, unavoidably will have the deviation.



Internet consumption is the first word of mouth and then consumption, if the investment in each ad is controlled in the ROI, this will narrow the scope of delivery, because not all channels of the delivery effect can be in the ROI, some channels of the role of Word-of-mouth rather than sales, such words, will affect the decision to put, and thus lose the new market.



For example, now popular microblogging prestige, the typical investment is difficult to see sales output, if according to sales thinking to do, these channels will certainly be pass, or not be valued, but who knows, in a few years these social media will not subvert the existing traffic giant "search engine"?




If really subversion, that this kind of sales thinking of the home electric Business company is going to die, other household enterprises have already figured out the social media, what do you take to compete with others?



Of course, this kind of sales thinking, at present, is relatively reliable thinking, easy to let a home electric business company started, careful to live well, the flaw is easy to be overtaken or killed




3, sales of Word-of-mouth

Day Cat Electric Business thinking belongs to sales Word-of-mouth type, the focus of the evaluation system to make the business can not avoid word-of-mouth. Look at the cat home business Two o ' Day


1, customer service belongs to sales, process control in place, let the negative solution before the evaluation

     2, each phase of the activity to creative as the point of communication (media thinking), promote the relevance of sales (sales thinking) The combination of the two.


    One: This is a use of activities to stimulate sales of the electric business model, that is, each issue of promotional topics are a very novel spread point, such as the practice of FMCG. The advantage of this is that the customer is attracted by your ideas, do not need to push the banner is a discount promotion. Before I had such a proposal to the company, then the company felt that each period of strong promotion is indeed easy to fatigue, so the recent will also be different play.


    second: Independent home electric business platform, the least important is Word-of-mouth, this word-of-mouth includes praise and bad reviews. Praise first do not say, light is a negative assessment, has been used to solve the passive solution. The most powerful place for sellers is to cheat, the end of the customer's complaints were hoodwinked annoyed, most of the outbreak point is through the Internet to publish negative information. Home electric business Enterprises adopt the practice is a PR two delete post.



    But negative posts are always deleted, independent home electric business only fierce investment Baidu bid, but has been not to face the search engine Word-of-mouth, or even the concept of search engine Word-of-mouth. Customers will search the relevant keywords through search engines, you box into your official website, he will also search brand keywords, to inquire about your brand reputation. If you do not do such a job, you cast in a lot of advertising, is also in vain.



    Praise, many home enterprises do not attach importance to, such as consumer reviews, actual shooting cases, deal maintenance, etc., because these word-of-mouth access to the high cost of the reasons, most of the household enterprises to give up this piece, or do not do it with heart. Still using the traditional business play, boasting.


  Home industry is the experience of consumption, the industry line is very long, many of the first decoration to buy home, will be through the Internet to understand a variety of brands. If all your information on the Web is boastful, how can the customer trust you?



  Furthermore, according to the six-degree space theory, consumers do not have more than 5 distances. And, people with clustering things to group points, can buy your household products, he must have similar needs of people around. Especially for the home electric business, customer access cost is very high. If you can maintain good old customers, the intention to dig this resource, will greatly reduce the cost of promotion.


  So, really spend the mind to do a third way of thinking of the home enterprise, is really reliable business, word-of-mouth and sales go hand in and carry out.

 

&nbsP; The above three kinds of ideas, is the current household electric business enterprises in the practice, most of the first, so unsuccessful or not profitable, the majority of the second in the independent electric business is more difficult to see, can do is not easy, the third in the third party platform, especially the forum and Third-party platform more.