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In the previous article we mentioned that a site optimization to get a good ranking must have two factors: first, to ensure that the content of the site's relevance, originality and richness; second, to have a certain amount of high-quality outside the chain
So what kind of outside chain is high quality?
In general, we get outside the chain of methods are only a few: forum signature, blog message, friendship links, paid links, site groups, etc., but these ways of the link is not to be demoted right is punished.
As we all know, a high-quality chain should be in a high weight of the site's homepage to point to your link, if your site does not have a little characteristics of the words so good location will not be in vain for you, unless you pay them.
We determine whether a link is a high-quality link to be evaluated from three aspects: first, the weight, the second is the relevance, three is the link page
1th weight Everyone should be very clear, is linked to your site in the search engine must have a high weight, a point of the determination of the site is to see the PR value, the general situation if Baidu also included words then in Baidu's weight is also high, unless the right to be deliberately lowered. We usually get it in the form of paying.
2nd relevance is to require this site with your site is a common language, such as if you are lighting equipment site, clothing dealer's website links you have no relevance to speak of
The third link location is the best link is in the home page instead of the inner pages, in the first page has a better effect, because generally speaking, a site's homepage is more than the weight of the inside page is higher