Jue giant crocodile: Word-of-mouth marketing-the power of the mouth is infinite

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As the financial crisis of 2008 broke out, affected the survival and development of all walks of life, all trades and industries are fighting the financial crisis, at the same time suffered a different degree of attack, so that it plunged into a long period of downturn, in fact, to get out of such a trough, Jue Internet marketing experts said: "It is only a matter of time" , in this period, Word-of-mouth marketing has a very great significance!

Enterprises want to occupy a place in the fierce market competition, retain the hearts of consumers, there have been enterprises determined to achieve from "Made in China" to "create in China" transformation, only through independent research and development, independent innovation, thus forming their own strong brand. This requires not only the enterprise itself has a very large strength, but also need to invest more energy, in addition to hard work on product quality, so that the product to meet people love, flowers see the quality of flowers open standards, more need in Word-of-mouth marketing has a certain strategy! Today's Society is "wine is also afraid of the alley deep ha"

Word-of-mouth Marketing is the use of various effective means for enterprises to cause customers to enterprise products, services and the overall image of the company to talk about and exchange, and to motivate customers to the surrounding population to introduce and recommend marketing methods and processes.

The thinking mode of Word-of-mouth marketing:

First, everything is based on sincerity, do not shirk responsibility: if you want to achieve the purpose of Word-of-mouth marketing and not sincere, such a business or personal Word-of-mouth marketing work can not progress, want to effectively stop negative information, and not open, can only backfire, crisis PR handling skills is not to conceal the fact that But lies in the real situation clarifies the fact, eliminates the misunderstanding, the suppression shakes the speech, otherwise loses the word of mouth spreads the significance.

When a new product is listed, from consumers know to familiar, to experience, it may be a very long process, the enterprise to give consumers such a cognitive time, and must let consumers make their own decision: "This product is not worth the consumer to advertise?" Consumers will only deliver what they think is worth telling friends, products have value is the company's foothold in the market pass, "Word-of-mouth" is the premise of their own trustworthy, and have the value of real things exist.

Second, to play the magic of Word of mouth, expand brand Influence: When the product is recognized by consumers, as consumers, he is very happy to recommend it to their friends and relatives, is the so-called people are in their own, people in the gossip, enterprise products will naturally become the topic of discussion, Thus in the intangible for their own product image has laid a good reputation foundation.

Third, "Let spread, wildfire" the word of mouth power to play to the greatest: there is a saying in Chinese culture: "Good things do not go out, bad news travels thousands of miles," this is the counterpart of the word "Word-of-mouth" is very vivid and wonderful expression. Flooring products consumption of the mainstream people, they may be the first experience of flooring products users, its reliability, superiority will also be perceived at the same time, they will be the first time to the surrounding circle of friends to disseminate the product itself quality, characteristics, use of raw materials, or the product enterprises, Thoughtful and enthusiastic service to tell colleagues or friends around, no matter what way to send this information to friends and family, have reached the effectiveness of Word-of-mouth transmission. In order to arouse other people's attention to the enterprise!

Four, rely on everyone's agitation and sensational promotion of product visibility: Advertising through the media is on the one hand, on the other hand through a variety of ways to arouse people's concern and discussion, Word-of-mouth marketing with low-cost, high credibility, wide range of communication characteristics, the only thing to do is to invest a certain amount of time In order to carry out such word-of-mouth marketing to prepare, through the agitation and sensational promotion of product awareness! The purpose of the Enterprise Word-of-mouth marketing is reached!

More information on Word-of-mouth marketing see: http://www.juechina.com