Jue: Micro-era, how do we do a good job of microblogging marketing

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With the advent of the micro-era, micro-digital marketing development is also rapid, in the face of such a potential marketing approach, we certainly have to hold, then micro-bo Marketing How do we do? When it comes to microblogging marketing, some enterprises may be confused, Micro Bo is not to play it, share it, this can also how to marketing, And some smarter business, bought a lot of micro-blog marketing data, on a lot of micro-bo marketing courses, theoretical knowledge learned a lot, but when it comes to the actual operation or a face, dazed, the following Jue marketing experts to share his intermediary of several micro-blog marketing operations.

1. Weibo marketing needs to have a good positioning

A plane without a location is not far away, and a ship without a waterway is mush. There is no positioning of the micro-blog is not operational, as a corporate microblogging, we have to locate before the open, we do what this microblogging is to do through the Enterprise Micro-blog to achieve what kind of point, the style of micro-Bo is introduced to display products , or through interaction to promote their products slowly, or blindly to advertising, these need everyone to judge, not to say blindly advertising is not good, Sina Weibo Weibo called "Discount products to share" he is blindly playing ads, collected on Taobao a variety of cheap good products to recommend to everyone, The marketing of advertising in this way will not let others dislike, positioning is very important, we need to properly locate their own microblog.

2 Weibo marketing Content Selection

Micro-blog positioning well below began to post according to the positioning of the slightly Bo, the content of the microblogging must be diversified, not one layer of the same theme (except for the purely shared ads mentioned above) the hot events need attention, hot topics need to be involved, celebrity Weibo needs to be forwarded, corporate ads need to be inserted, Such micro-blogging content can attract the attention of fans, but also the company's information to a good publicity out, so, the selection of micro-blog content is very important, bad hair is easy to cause fans dissatisfaction and thus cancel attention.

3 microblogging marketing needs to interact

Interaction is the root of micro-blogging, sharing some of what they saw and heard, since so the fundamental of micro Bo marketing is inseparable from the interaction, interaction, we can often out of the popular topic of voting, discussion, if you can often get a line of the party under the words of course is better, I've found that the most interactive thing on Weibo now is the lottery, and I feel this is disgusting, a bit of fair significance are not, the participants simply do not know your this prize is how to draw out, several times can not be done, many feel the default, so the lottery this interaction is best not to get, make words to the lottery rules to convince people.

4 Weibo marketing needs development

The number of fans is the basis of your micro-credit marketing, no fans, your content is no one to see the good, that's for sure, so we have to find a way to get effective fans, and my so-called fans are in the normal path instead of the unmanned zombie powder that we're paying for, so how do we get the fans? Of course this method also has many kinds, 1 through the mutual powder, is that you pay attention to others, others to pay attention to you, 2 money for celebrities to forward your microblog, then your microblog fans must be a lot of increase, 3 of money to spend on the microblogging platform to carry out activities, the premise is to pay attention to you, 4, word of mouth, Write yourself some good tweets, let friends and colleagues to forward your microblog, the forwarding time to put in a good word, through your friends to radiate your information to increase a large number of fans, there are some other ways I do not enumerate, the development of fans is very important, this has to go to explore

5 The ultimate goal of Weibo marketing

Why do we have to do microblogging marketing? It's definitely about marketing the company's products, so how do we do that? It depends on what your product is, the difference between the products, means of course is not the same, such as the family planning supplies Durex Micro Bo marketing is very successful, micro-blog marketing specialist as a condom, and then a condom tone to speak, which also caters to the public taste, tastes, then every time the company out of new things, They're going to make up a little story or comic. The product information performance is displayed, this is a successful marketing case, the following say a Shanghai So-and-so wedding company's marketing means, they are through a promotional means of Sina, a day regularly will be their microblog to every user's microblog, This is mandatory does not pay attention to also can receive, then this marketing means will let the person disgusted, the user's first reaction is the advertisement Weibo does not need to see the direct jump, again appears several times then that directly pulls black, this kind of Weibo marketing obtains what?

Well, said so many people do not think that micro-blogging marketing is not so difficult, if it is so wrong, I introduced this is some of the fur on the things, deep things there are a lot of, this depends on the process of doing the accumulation of people, get the World Network, which is a bit big, but it is true , E-commerce developed today, what things can be done through the network, a user so huge microblogging platform. Business opportunities are there, the crisis is also the point of our micro-blog to start to implement it.

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