July Game Launch list: A variety of new tours on the line to carve up resources

Overall comments: This time the list and the previous several times slightly different, the first large-scale online games and web game, mainly due to the two types of games are subject to different groups of attention. In the first ten of the total, July and June basically flat, but all the online game with June compared to the reduction of the obvious, mainly in the advertising owners to reduce the extent of more than 70%, but the total cost of the drop is only reduced by about 35%.　　Most manufacturers are not optimistic about the summer market, and put more focus on some products. At present, the domestic online games advertising charging, mainly to timing, and traditional media similar. This form is concentrated in some big media, such as Tencent, Sina, 17173, play, Thunder and 178. More powerful media, daily traffic tens of millions of or even hundreds of billions, will never be willing to see the ads for users can not be controlled and a poor number of clicks, registration. And some medium and small media, in the delivery of more willing to coordinate with manufacturers, to take the effect of charging the way. Like tug of war, who is more strong, according to whose standard to go. And in our list, can row to the top ten media, basically is the time charge, the specific list visible July received most of the top ten media table.　　But does not rule out some bad position will be bought by the advertisement Alliance, they mainly according to the effect billing. Advertisers, however, are certainly more willing to pay by effect, but the problem with this approach is the possibility of cheating. To reduce cheating, online gaming firms have abandoned the more traditional CPM (paid per thousand), the CPC (paid by clicks), and the stricter standards of CPL and CPR. CPL is in accordance with the "Registration + login" Amount of billing, CPR is in accordance with the "Download + registration + Login" amount of billing.　　Although the media are not so charged, but the manufacturers themselves must have a scale, the grand interior is based on CPR to assess the effectiveness of advertising. Now, pay by effect of advertising more concentrated in such as Baidu promotion, Google ads these platforms, as well as some advertising alliances, is not the direct release of manufacturers. are mostly small and medium network media, especially personal websites and personal blogs and so on no sales department or weak sales of the site to adopt. Manufacturers and Products List Rating: July A total of five manufacturers, six new products for the first time into large-scale online games in the top ten list.　　Choose summer to push new products, I believe that the main hope is to attract a group of students who are willing to take a taste before school.　　and exit the top ten manufacturers, there are nine cities, Jinshan such product line is not rich manufacturers, as well as star technology and other emerging game enterprises. Grand, perfect, coslight from March until now, never out of the top ten.　　Grand Product line integrity, perfect production, Guangyu Huaxia although only a few key products, but focus on marketing, the strength of the strong. Product list aspect, the first seven all are new products, the second half of the game market may not appear in the Second World of Warcraft, but the competition will bring industry prosperity, it looks like a few major manufacturers carved plate industry, in fact, the pattern is undecided, who will have the opportunity. Media and channel list: Tencent's third Summit, the launch of nearly twice times the second Sina.　　In the top ten, Tencent also occupies six seats.　　But Tencent has just released its second-quarter results, Tencent's network advertising revenue of 35.6 million U.S. dollars, and Sina's first quarter of the advertising revenue of more than 43.2 million U.S. dollars.　　It seems that manufacturers believe that QQ users are more willing to play games. About 178 game Manufacturers online advertising list: The list of data from the 178.com collection and collation, based on the network media advertising position estimates, does not mean sales of real data. The main significance and role is to understand and compare the various manufacturers to promote the degree of attention to the various products, and from the sales and manufacturer preferences to show the appeal of the network media.