Jumpy: Children's smart watch with no intention of tracking

Absrtact: Referring to children's smart watch, most people first impression is tracking positioning. Domestic 360 child guards, sugar cats, foreign lgkizon, lineable are the main tracking positioning function. It is estimated that the entrepreneur looks, without the tracking function, is embarrassed to tell

When it comes to children's smart watches, most people have the first impression of tracking positioning. Domestic 360 child guards, sugar cats, foreign lgkizon, lineable are the main tracking positioning function. It is estimated that in the entrepreneur looks, does not add the tracking localization function, is embarrassed to tell other people to do is the child watch. When I came to Taipei, I really saw a smart watch for children who didn't intend to track the position.

The children's watch, called Jumpy, is from Taiwan's Yue Rui Technology Co., which can be connected to the iOS phone via Bluetooth and Android, and it can support the game and also have motion monitoring function.

But rather than a watch, jumpy is a platform. It has several applications built into it, analog instruments, and watch like Apple, as well as controlling the smart ball Sphero. Parents can participate in the process, help children learn together, such as the image shown in the following, using AR technology to explore human organs, entertaining. At this stage, they are also talking about games, content applications, language learning tools to discuss, but also to open the API, hoping to integrate more content, so that jumpy can become a child learning new things a platform, but also to do content and service portal.

With the popularization of digital products, small pots of friends are often addicted to the virtual world, reducing the interaction with the real world. In the long run, it is likely to affect physical and mental development. Zhang founder of Yue Rui Technology, the original is Taiwan Foxconn (Wang Hai Group), the head of the smartphone department, two children are digital products into the "sofa family." It also prompted Zhang to give up his chance to become an assistant to Mr. Gou, starting a smart hardware start-up and developing a jumpy. Zhang also surveyed the mainland children's smart watch, feel that children have self-awareness, do not want to be monitored, from the heart will reject this product, so he decided to play from the nature of children to start, the main theme of parent-child interaction concept.

In fact, it is wrong to say that jumpy has no children at all. Parents through the mobile app can actually see the child's daily situation, but Zhang still want parents to understand children to life habits, can interact with the child real-time, such as reminding children to get up to school, remind children to drink water on time, etc. And all this is done through a virtual dog chabii on a watch as a medium.

Jumpy once in Kickstarter, raised 80,000 of dollars, failed to complete 100,000 dollar fund-raising plan. Now their products have been developed and are still being debugged.

Child tracking has always been a strong demand, the market has been a large number of base station positioning based on child tracking products. This is a real market for the start-up team, and it's a practiced opportunity for big companies. Therefore, many of the domestic hardware team are eyeing the market. However, children also have self-awareness, and this kind of tracking product can only be adapted to preschool children. Sustainable maintenance of early childhood users, you have to do a better alternative. From this point of view, Jumpy's thinking is quite right, but the small team to promote this thing to do the platform next is not so easy.

From jumpy this product, we can also see cross-strait culture, Entrepreneur's thinking difference. Children in Taiwan are far less well off the continent, and parents are less worried about children being lost, which means tracking is hard to find. Influenced by Japanese culture, Taiwanese like the products that bring people joy, which is similar to the Moff bracelet that Japan can simulate any sound. Similar to bistro, Jumpy is also doing addition, adding new features, content, services, hoping to build a complete closed loop and ecology, but it should not be easy to do.