June 2013 latest Search engine Optimization skills Summary

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Since entering the 2013, Baidu its algorithm also plays a great change, to the May's, Baidu is considered to be its core algorithm of the technology outside the chain algorithm, seems to be down very low, the quality of the release chain and the release of the Web site chain, but also by a larger range of reduction. Sometimes hundreds of of quality outside the chain, and the ranking of the site is not likely to have much of the promotion, in the link, before doing more than 10 links, the site's keyword rankings have a great promotion, but from some recent observation, even if your site has a lot of high weight site links, the same, Can't top up our rankings. A lot of webmaster began to pursue the original site, original seems to be a very effective ranking upgrade way, but in the whole Origin algorithm, original article was given a certain value, but on the other hand, this role is also particularly large. But original article, can guarantee a website stability. For the rankings, this role seems not very large. So, into the June 2013, after the next six months of SEO optimization technology How to proceed? Today, Chi-Hung network operations director Yang Ying take you into the latest search engine optimization techniques to explore the analysis.

1th, Baidu to promote occupy a certain algorithm?

We should first give up research on our own website, we should go to fully understand the search engine platform, that is, the Chinese largest search engine Baidu search platform. When we search a word, we will see that Baidu's interface than before there is a great improvement, we throw away some prejudice, from another angle, that is, from the point of view of the demand for today's search engine rankings. We can see that when we search a word, now Baidu's ranking gives the results we have a lot of choices, but also before Baidu algorithm, incomparable things. Recently, Baidu V-certified Web site rankings, seems to have a great degree of promotion, if a website has done Baidu promotion and did not have Baidu to promote the site, ranking forms are also different. If a website, did Baidu promotion, at the same time made the optimization, then, its optimization effect, than some not to promote the site performance is good. This does not include the more well-known websites.

In the ordinary enterprise Web site, we now search a lot of keywords, we can see that there are V-certified sites, most of the V certification site is either a well-known site, or to participate in Baidu to promote the site. And these websites in Baidu to open an account, are the use of business license opened the door, then, its name and safety factor, basically Baidu can be guaranteed. So in the ranking of algorithms, do not rank Baidu to add this form to its algorithm. And with V-certified sites, most of the time, if the site is down the right, its recovery speed is also relatively fast. Let's analyze it from another angle. Recently, a friend of mine's website, opened the Baidu promotion, and his site also let me give him optimization, after taking over his website, on his website for a comprehensive revision, because before his site is dynamic site, and no FTP site space is also unstable, changed the server, changed the open source program, Before all included also did not do 301, that is to say, all of the previous included are not. Website in the online, began to continue to do Baidu promotion, the site ranking at this time is not, the weight is not, but a week later, this site is collected then began to restore, the site's ranking is gradually coming up. Because some key words do not need to be promoted again, my friend took off the Baidu promotion, the third day of the site, ranked no, included a substantial decline, the second week began to promote, the results quickly ranked again up. There are other promotional sites that have similar responses. So from the current point of view, Baidu bid in its natural ranking algorithm, occupy a certain proportion. and promotion can be very good to improve the flow of the site, perhaps this is Baidu in the flow of an algorithm to reflect it.

2nd, the main component of user behavior Occupy algorithm

Speaking of user behavior, we have to say the user experience degree performance. Search engine from the age of the chain to the user experience as the core of the fourth generation search engine, that user behavior for a site ranking, will play a crucial role. Although we do not know how Baidu is to understand a site's user behavior, but I believe that in user behavior, Baidu has its own unique insights. Before someone in the discussion through the natural click Baidu Search results to enhance the ranking of the site, in a certain procedure, for the site ranking is some help, but soon, this behavior is denied. Baidu shares the thumb, recently in Baidu search results, performance is more eye-catching, many share a large number of sites in its rankings, but also in front of. Perhaps Baidu share is Baidu's website user Experience degree of a tracking, but personally think, Baidu may be the site of the log analysis will have a certain proportion. Because in addition to the site in the log, or the use of Baidu Webmaster tools site can be traced to Baidu, and understand their user behavior, other methods, it seems to be studied.

User behavior, directly related to Baidu's final search user experience, perhaps the performance of the current algorithm is not particularly obvious, but I believe that this algorithm Baidu is still in continuous improvement and improvement. Once Baidu "Lee" said such a word "2013, the user experience will be the core, all the things conducive to user experience, Baidu will give support, will continue to fight against all the user's behavior." From this sentence can be seen, Baidu for the user experience degree of attention, in 2013, the embodiment of the largest. Even the spark program, Baidu search results in the "V" icon certification, are Baidu to enhance the user experience degree of a performance. "V" Icon authentication way, is to tell users this site is a trusted site, with Baidu has cooperation, and through certification, you can let users directly click. No "V" icon, nature, Baidu do not understand, will not be the main promotion. In the late may be the V icon certification will also have a certain impact on the ranking of the site. This is also a manifestation of user behavior. Unfortunately, the network certification is not cheap ah, 15000 yuan a year. And the use of Baidu to promote the user can open an account, take the business license can be free certification, what is the purpose of this move? believe that a lot of webmaster already understand it. Baidu's commercial operation and charging projects, the scope involved may not only Baidu promotion, natural rankings may also be "money" impact.

3rd, the website's original article is a website ranking stable Cornerstone

Original articles, although in the rankings, played a role is not very large, but the original article is to protect the stability of a site ranking cornerstone. An excellent original site, its display of user behavior, as well as the user experience, the site's help is very large. Original article is Baidu like content, if your article has a unique nature, then, spark program can help your site to upgrade rankings. From the reality, the original article is a certain role, but want to enter the Baidu Spark program of the discernment, I think, we these small sites, in the near future or write the original article well, think too much, dream too big, very easy to disappoint. Many of the stability of the site rankings, not because of the number of its Web site to do the chain, most of the time, or rely on the site's original articles, as well as the site's user behavior to protect. My www.y26.cn This site is so, once three times by black, three complaints all have effect, ranking although not a special cow X, but at least still very stable. There are also a number of sites that are so. Original article, and not very good to help us upgrade rankings, the stability of the site is also self-evident. The origin of the algorithm two upgrades, the site will increase the degree of originality of protection, and its role will be increased. Now for the Site keyword optimization, do not be lazy, the origin of the algorithm two upgrades, may be the readability of the site, as well as the relevance of the entire site to make evaluation, so that the content of the site more relevant, more conducive to user experience.

The original article has another role, original article can be very good for you to update the site snapshot, and to a certain extent, can enhance the site's user experience, increase the old customers, the old user's two times three visits, but also can be a good site optimization, as well as the density layout of the keywords in the station. When writing an original article, to remember around a key word for the core content to write, and in the station to form anchor text link, when your content original degree is high, and have a certain amount of browsing, plus reprint or contribute, I believe this article weight how also low not it, Plus your keywords most will choose to have index keywords to write, this article, will be a good weight transfer page, so as to improve the overall weight of the site. We do not understand the wrong, an article can enhance the weight, but a lot of original articles, can be very good to increase the weight of the site. and can effectively improve the site's search engine credibility.

4th, outside the chain perhaps in the present algorithm also preserves certain proportion

As the main product of the third generation search engine, the outer chain is believed to have a certain function in the fourth generation search engine algorithm which is the core of the user experience degree. Baidu "talk about the judgment of the chain," a text, clearly pointed out the chain of the outside of the genuine chain, can be considered to be the real effective outside the chain, then, since the "really recommended" this statement, the role of natural chain still exists. Just the work of releasing the chain is harder than it was before. By changing links before you can make an index of hundreds of sites, soon have a good ranking, too many backlinks, can be very good about a site ranking, and now, one-way chain still has a certain role, but has been reduced a lot, a lot of black hat techniques, to increase the black chain point to a site approach, or have a certain role, In a short period of time, you can make a website weight is greatly improved, but not long. From the black Hat Some of the methods can be seen, add a one-way link to the site, for the ranking has some help, this link, generally more difficult to find. In the home of the webmaster link bidding, I have tried a website, in the Home Forum home page added a day of one-way links, the site has increased, the site keyword rankings have also increased, but after the removal of links, the key words in a week back to the original level. For the site down the right, one-way link role, it is even smaller.

Another effective link is an article posted on someone else's website that points to the anchor text link text, the rank of the wind station also has certain help, if publish in the Forum original article, have anchor text to point to your website, and your This article attention degree is also good, that your this anchor text gives your website weight , but also, for keyword ranking help is also very effective. No rankings need to click on this anchor text and have some browsing effect on the site. In Webmaster home original channel published articles, the band of anchor text, the role of the most (generally this article is basically the Internet-related sites, in order to have a good help, for other sites, because the content is not relevant, and ultimately lead to the role of these anchor text will not be too large). In the same industry high-quality website, the release of original articles, as long as the other site allows you to bring anchor text and pure URL, then, for your site ranking will have some help, because these may be really recommended links. Others in your site, through the Sharing button to share some forum articles, for the site's external chain is also effective.

5th, a variety of marketing and a combination of various channels of traffic

Perhaps Baidu has put a variety of marketing into the site ranking algorithm. This algorithm or through the site traffic to calculate, a Web site traffic size, the number of keyword ranking results will have a certain impact. Want to make a site has a good ranking, then, a variety of channels of marketing, can guarantee the flow of the site, even if a right to be down the site, if you can get traffic through other channels, I believe, even if your site is down the right, but also can sell their own products. When your site traffic and user experience reach a certain amount, I believe that your site will soon be restored. After all, the brand for a website, but also for the promotion of a guarantee of trust. Many well-known sites, even if there is cheating or black hat behavior, Baidu is not the same, gave them a good ranking? There are a lot of excellent sites, you have seen a few have been K's? So a variety of channels of brand marketing, the ranking of the site will have a great help. If you can create a website through other channels of brand, or win more word-of-mouth, then, your site rankings, will naturally get a large amount of long.

For the current SEO optimization techniques, after combing, I believe you have their own views, or their own ideas! Original article that is now must do things, if can be Baidu Spark program, then your site will not worry about ranking, which is, after all, a minority, Most of the Web site still needs their own efforts to exchange rankings. Can not spend money every site will do, most of the webmaster, do the purpose of the site, is because the Internet entrepreneurial investment, high returns. So the money is still a small part, then we will be from different channels to optimize the site. But the most important optimization is in-station optimization. Through the above summary, some of the algorithms in the station accounted for three, that your site, you do not value their own optimization, how can it do? So we still need to optimize the site through the station to enhance the value of our own website, and then through other methods, to enhance the site's outside the chain optimization, increase the ranking of the site.

Search Engine Optimization is a long-term adherence to the process, in this process, we can not blindly adhere to a principle, but also from different angles to analyze, and from different angles to increase the marketing effect of the site. As long as we can bring traffic to our site, as long as we can sell our products, improve the value of the site things, are worth it. The premise is to establish a legal range. The above is the head of the SEO company director Yang Camp in the work of some of the summary, but also for the current observation of some new algorithms or new optimization techniques of a summary, I hope we can through this article, summed up more optimization techniques, also hope that this article, Search engine optimization for everyone to provide a certain reference to the original article, if reproduced please keep our links: http://www.y26.cn/seo/2013/0625/530.html If you find that you reproduced our article, and did not retain our links, then, We will ask your website to delete this article. Original copyright Hope respect.