June and the dissemination of: China's film and television drama publicity and marketing first

Works poster before the Spring Festival, a famous portal site held the 2010 Winter TV Drama Festival awards event, the event is from November 01, 2010 to December 31, CCTV, TV and other major television stations broadcast the first round of the TV series, and finally produced the best TV series, the best actor and actress, The most charismatic actor and actress 10 awards. One of the June and spread responsible for publicity and promotion of the repertoire of a total of 19 nominations, 3 of the best TV series awards.　　So good shows June and spread in the film and television drama publicity and promotion of professional level, highlighting its in the industry has "not Ming has been, blockbuster" reputation. The 10 works of the best TV series in the series, by June and the dissemination of the Repertoire is responsible for the promotion of 3, respectively, "The Doctor Benevolence", "Qiao Long", "Golden Wedding wind and rain Love." Among them in the central eight gold stalls broadcast "The Doctor Benevolence" in the community set off a "white storm" to catch up and discuss, access to the Ministry of Health and other sectors of the community alike. and "Qiao Long", "Golden Wedding wind and rain Love" has become the major TV's gold repertoire, in Beijing, Anhui and other places in the audience ratings among the best. June and the spread of the play in charge of the promotion of the show in a total of 19 nominations, "Golden Wind and Rain Love" in Hu, Yun, Hailu and other starring finalists for the best male and female actors, the most charismatic actor and actress, the best female newcomer, the most breakthrough actor, the drama director Zheng, screenwriter Wang Yanping respectively shortlisted for the best director and best screenwriter. "Doctor Benevolence" in the Chen Jin, Chen Sibe respectively shortlisted for the best actress and the best female newcomer, screenwriter Xu Meng finalists the best screenwriter.　　In addition, "Qiao Long" in the Candong, Tongyao, Liao Wei and "Bridge of Life and death" in Wang Ziwen, Wang Paowen were shortlisted for the best actor, the best couple. June and the spread of the film and television play to achieve such high ratings attention and so good word-of-mouth effect, the success of the behind reflects the June and the spread of the market to grasp the precise and professional promotion of TV series standards. June and the spread of the two core characters Chan Jun, Li June, has many years of film and television entertainment promotional experience, brought out a not only pragmatic, innovative sense of professional entertainment marketing team, while exploring and accumulated a set of "June and characteristics" of the film and television drama marketing propaganda strategy.　　These strategies in the effective implementation of the team, for film and television drama publicity has brought immediate effect and good reputation. According to June and one of the founder of the dissemination of Mr. Chan Jun, small investment, large and dynamic communication is the realm of June and has been committed to the pursuit of the goal. To small cost to pry the big market, is June and the dissemination of "lead the Yao" strength. In the face of increasingly competitive film and television market, June and the spread of the use of a "for the production, broadcast practical" "Propaganda tips" to create an influential film and television drama. For example, for the "Golden Wedding wind and Rain Love" publicity, a lot of topics instigated aroused public concern and discussion of the play, in the "Doctor Benevolence" publicity, medical topics brought into the propaganda also made the play social repercussions. June and communication in the promotion of a major advantage is: Pay attention to the long tail effect of publicity. “June and the publicity to do after the market effect, the media or the community will spontaneously form two of the spread, this recruit from the Taijiquan in the ' force to force ', our promotional plan to play a ' four-to-two-Jack ' propaganda role.　　"June and the director of communications," said Li June. In the diversity of resources today, a variety of channels of information release is conducive to a film and television drama feedback and interaction, and June and the dissemination of resources integration ability is the film and television drama propaganda strategy effectively effective guarantee. At present, June and the spread of many portals and the central level, local level plane media and television stations, radio set up a lasting, stable relations, and with a number of film production units and brokerage companies to maintain good cooperation. Not long ago in the central eight gold hit the "Bridge of Life and Death", "Doctor Benevolence", "Fifth Space", all by June and dissemination is responsible for publicity and promotion. June and communication can keep up with the pulse of the Times, timely analysis of the audience's concerns, and effectively adjust the propaganda strategy. Network, media, television and other multimedia resources integration and use, the film and television drama to the forefront of public opinion.　　At the same time, June and the spread of publicity and television drama has created a lot of network hottest words, "fifth space" propaganda makes "fifth space" become a hot word. From more than 10 years ago, "Mincayani Forbidden City Concert", "Shouliang leap Yellow River" to a few years ago, "mobile", "The World Without Thieves", "Kekexili" and other applauded the film blockbuster, and then to win the bTV ratings champion Zheng masterpiece "Spring Grass", 2010 high ratings "bridge", "the Doctor Benevolence", "Golden Wedding 2　　, the fifth space, and so on, June and dissemination in the years of promotional work, creating one after another success. Professional planning, PR promotion, achievement of "June and communication" in the entertainment industry unique, Word-of-mouth excellent special status. As one of China's most potential film and television publicity and marketing organizations to maximize the social impact of film and television drama is June and the purpose of communication. Chan Jun, Li June, said that the film and television, the most favored publicity and promotion agencies are June and the mission of communication.