June Promotion of Home appliance apparel sales Popular

Absrtact: July 4 News, Beijing East this year's shop is over, a few days ago, the power network for consumers in the electricity business in June during the shopping behavior did a simple survey. According to statistics, the choice of shopping in Beijing east of the highest proportion of consumers, to 41.8%. Another

July 4 News, Beijing-east this year's shop is over, a few days ago, the power network for consumers in the electricity business in June during the shopping behavior did a simple survey. According to statistics, the choice of shopping in Beijing east of the highest proportion of consumers, to 41.8%.

Another 25.5% of the users in the days of the cat consumption, there are some consumers in Taobao, Suning easy to buy platform shopping. During the promotion period in Dangdang, Poly-Mei excellent products and consumers of the consumer's account is extremely low. 45% of the consumers believe that the June promotion really benefits.

and during the promotion period there are 60% of users through mobile phones, tablets and other mobile end of the shopping. 63% of consumers believe that the June shopping experience is very good, very fast and convenient, and some consumers feel the general shopping experience, the feeling of poor shopping experience the proportion of consumers is very low.

Home appliances and clothing is the June major promotion of two key categories. 30% of consumers bought home appliances, and 27% of consumers bought clothing. Next is the mobile phone 3C category, 15% of the users bought related products.

63.9% of users said that the purchase of products during the promotion was due to direct shopping demand, only 21% of users said that shopping is because the promotion period more affordable, discount. There are 10% of users who think they are buying on impulse. But overall, consumers in the promotion period of shopping behavior more rational.

In addition, more than 50% of users bought traditional brands during the June promotion, and only 20% of users bought Internet goods. Another more than 20% of users are not sure whether the goods they buy are traditional or Internet brands. 44% of users before shopping for the relevant brand knowledge, 19.7% of users simply because of the big discount activities to buy and did not consider too many brand factors. There are 15% of users who care only about the price/performance of the product and not the brand.