June US game market total sales hit the biggest drop in 9 years

Beijing time July 17 afternoon news, according to foreign media reports, the U.S. market research company NPD Group published data in Thursday, the June Sony and Nintendo in the United States market game machine sales in nearly 9 years of the biggest decline, on the one hand, by the economic weakness of the drag,　　On the other hand, the lack of new games will not boost game sales.　　Sony PS3 sales fell 59% to 164,700 in June this year, according to NPD data, while Nintendo's Wii sales fell 46% to 361,700, while Microsoft's Xbox 360 sales grew 9.5% to 240,600. Sales of the U.S. gaming market, including software, hardware and accessories, fell 31% in the month, the biggest drop since September 2000 and the 4th consecutive month of declines, according to NPD data.　　In a slump in demand, Guitar Hero developer GameStop Blizzard and video game retailer, calling on game makers to cut prices to help boost sales. Anita Frazier, an analyst at NPD, said: "This drop is sure to Anita Fratz the game industry and cause some deep thinking." This is the first time I have felt that the economic downturn is so clearly reflected in the sales figures. Data from NPD, the sales slump, showed that hardware sales fell 38% to $382.6 million in June, and software sales fell 29% to $625.8 million.　　In June 2008, sales of new games, such as alloy gear and Guitar Hero: World Tour, increased by 54%, to $1.7 billion trillion.　　Bobby Cotic, the world's biggest game developer, and Kotick, the biggest retailer of the game industry, GameStop boss Dan Demateo Dan DeMatteo, said the game maker should cut prices to stop the gaming industry from falling. Cotic has pressured Sony to lower the price of PS3, saying that Blizzard may turn the game's resources to Sony's rival platform.　　The classic Blizzard games include "Guitar Hero" and "alloy gear". Howard Stringer, Sony's chairman and CEO, said this month that the company had no intention of stringer the PS3 price because PS3 business had not been profitable. Iwata, the Nintendo president, said last month that the company had no intention of downgrading the Wii's current 249.99 dollar price.　　Sony's PS3 price from 399.99 U.S. dollars, while Microsoft's Xbox 360 price from 199.99 U.S. dollars.　　The best-selling game of the June was the "Boxing Night 4" produced by the Electronic Arts industry, which sold 471,000 copies of the Xbox 360 and PS3 games. Recent data show that sales of second-hand games may be hitting new games. Figures from Nielsen, a market research firm, show that second-hand game sales accounted for total game sales in MayReached an all-time high of 36%. NPD's sales figures do not include second-hand games. GameStop May, sales of second-hand games in the first quarter of this year rose 32%, while new game sales fell 2.8%. (Yi Fei)