June's views on "Beijing-Soviet price war"

"Billion Power network" August 16 news, a shop CTO in the "Electrical business fine operation from the" confidant "beginning" speech in the "Beijing-Soviet price war" view. He thinks, Jingdong Mall and Suning easy to buy up the price war play very smart, because Jingdong everyone electric SPU (standardized product unit, mainly used to distinguish between commodity varieties) and suning easy to purchase the coincidence degree will not exceed 300 items. "The so-called parity, I believe, will not exceed 300 items." ”

It is reported that Jingdong Mall and Suning easy to buy online announced the price war was formally opened yesterday, Gome, Xun also have to fight. Yesterday afternoon, Suning easy to buy executive Vice President Li Bin claimed, Suning easy to buy in the price war overall sales grew by 10 times times last year. And Jingdong Mall CEO Liu said that because the user needs to soar, in the next two years to add 30 appliances Warehouse, "covering Gome, Suning can cover all cities."

Korean troops on this analysis, price war behind, is the operation of large data. The electric dealer collects the price information, adjusts the price strategy, must rely on the big data. He thinks, the electricity merchant understands oneself of one big important way is big data, "price war first must" bosom friend ", know what thing is you should be low price, what thing your price is whole net lowest, what thing you should be follow strategy. What you can ignore others, even the use of high-priced strategy. The bloody electrical business era requires big data decisions. ”

In addition, the day-to-day operation of the electrical business also requires large data support, such as the user's shopping path, user preferences, high conversion rate of commodity categories, high margin commodity categories and so on.

One key to Wal-Mart's success is its handling of large data, according to June analysis. Wal-Mart also has a perennial price war, but it has a data processing system. With the pricing strategy set by the system alone, Wal-Mart gets a net profit of 1% a year.

In view of the current application of large data, June said that the lack of basic data is a common problem facing the electric business sector, and few companies really understand their data correctly. According to his introduction, the first shop this year began to launch the "data Analyst" position, and began to recruit bi{behavioral recognition system personnel, vowed to build the strongest BI team.