Juniper Asia Pacific Senior vice President: Cloud computing is the key to determining the survival of operators

About the development of cloud computing, a lot of different voices. There is a view that the development of cloud computing only allows operators to replace the dumb pipe problem with a "dumb cloud", but foreign technology media heavy reading that "telecom operators have an unparalleled advantage in leveraging cloud services because they have networks".

In the Juniper Receptacle Company (Juniper Network) Asia Pacific http://www.aliyun.com/zixun/aggregation/1719.html "> Senior Vice President Douglas Murray, Cloud computing is the key to determining the future survival of operators. "Operators have the risk of being pushed back by OTT service providers if they are not aware of the urgency of developing their own cloud mobile services." Cloud computing such a new technology for operators, is a decisive factor in life and death, the decision to win or lose. "Douglas Murray said at the 2013 Asia Mobile Communications Expo Media communication.

In terms of cloud computing, he says, all mobile operators are prepared to do the best they can and most likely to get business from other companies--because operators have the ability to connect with all their customers. However, as OTT services erode the traditional revenue pillars of operators, it requires them to speed up their own cloud services without the slightest delay.

Photo: Juniper Asia Pacific Senior vice President Douglas Murray

Opportunity

According to Canalys forecast, in the Asia-Pacific market with cloud-related market share, will increase from now 3 billion dollars to three years later 6 billion dollars. Operators in the development of cloud computing, must grasp the cloud value chain of business opportunities.

Juniper that the first business opportunity in the cloud value chain is the provision of direct software and solutions that directly provide cloud services to users, and the second is how to design vertical solutions, including medical and financial services, and the third is cloud computing support services, It is mainly to help other objects to provide cloud services, such as the public and private cloud services provided by operators to enterprise customers, and the last one is to enable users to watch high-definition video on any terminal at any point in the mobile video service. Juniper believes that a key area in the future is how to use the cloud to provide video services to deliver video to mobile devices.

Douglas Murray stressed, "although these are the opportunities, but these are only just beginning, there will be more opportunities in the future." To achieve all of these values, the core is the network. ”

Driving force

Speaking of the driving force behind cloud computing, Douglas Murray believes that this requires three innovations in the web to accelerate the development of cloud services.

User experience is one of the key drivers of cloud opportunity growth, "operators provide a differentiated user experience, which is about how much profit each user generates." In fact, users are willing to pay more for faster speeds. The quality of the service, the quality of the user experience, the video and the scale are some of the points of differentiation that will be able to gain opportunities in the marketplace in the future. "With the explosive growth of demand for mobile video worldwide, the quality of user experience will be a key factor in determining the status of the carrier."

At the same time, the likelihood that cloud services will be the main target of cyber-attack crime is increasing. People are getting used to storing data on mobile terminals, and there are more and more concerns about data security. Therefore, operators must innovate in network security, they need to have a strong network firewall to prevent hacker attacks. Douglas Murray said Juniper's recently launched Junos Spotlight Secure is the industry's only cloud-based global attacker intelligence service that identifies a single attacker at the device level and tracks it in a global database. Compared to the current reputation system using only IP addresses, Junos Spotlight secure provides customers with more detailed security information about attackers and greatly reduces false positives.

Last but not least, in the area of network building innovation, users often need operators to respond to their needs in the shortest possible time, while deploying custom networks (SDN) can reduce the time that operators provide services. SDN enables operators to provide some virtual services to achieve capital savings without altering the original network architecture, but this is not the most critical and the key is to provide services more quickly.

About SDN

"SDN is still in its infancy, but will have a significant impact on the network in the future," he said. Juniper has launched the first--JUNOSV Contrail system based on the SDN control system. Including mobile, the world has a lot of operators in the trial. I believe SDN will have a great development in the next two or three years. Frankly speaking, I think the growth will be very much from the Asia-Pacific region, because the Asia-Pacific region has a leading position in this area. Douglas Murray analyzed the way.

Not so long ago, the South Korean mobile operator SK Telecom, a pioneer in global mobile communications, said in an interview that he believes Sdn will have a significant impact on the mobile communications industry in the next five years. At this point, Douglas Murray coincides with Dr J W Byun.

Douglas Murray concludes: "Cloud for all IT companies and communications companies, means that the future of very large industry changes." In the coming years, it will determine how many winners and losers there are in the market. So the network will determine success or failure, and those operators and businesses that can run High-performance networks will be winners. In addition, innovation will be the core of service delivery in the future, and in such a big shift, both network security and SDN are important. ”

(Responsible editor: The good of the Legacy)