Junk content can be a website's "internal injury"

Source: Internet
Author: User
Keywords SEO internal injury

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I see too many SEO operators generally only do two things, that is, update the content of the site and hair outside the chain. What I do not understand is that there are so many content updates on a corporate Web site? Do you need that content to be updated? The answer is no, the update can only bring a benefit to the site, that is, the snapshot of the site is new. Snapshots are new and there is only one advantage, that is, it may be easier for you to change links, but no matter how new your snapshots, the ranking is no advantage, it is an indisputable fact. What is more frightening is that those updates to update the content is harmful to the site, but it is those who update the content of the site every day is not aware of. So I am mainly talking about the impact of spam content on the site today.

In saying that the rubbish content will become the internal injury of a website first to understand what is garbage content, such as the site put some of the alliance ads, and the topic is not related to content, the Internet repeatability of high acquisition-type content, can not meet user needs content. And the most important thing is that this can not meet the needs of users of content, you update the daily business news and related product categories of technical articles, for users is not what role. No one will look at your corporate news, and the average person will not be able to understand the technical knowledge of a product. What no one sees is the culprit that will drag your site in the future.

Because the spam content will drag down the entire site, the overall quality of the site to pull down. If your site has 1000 content, the daily traffic is 1000, PV is 3,000. Competitor's website only 200 content, the daily traffic is also 1000, PV is also 3,000 words. What do you think this will be? The search engine determines the overall quality of a site when judging it. At this time, others 200 content can also contribute 3,000 PV value, that means that almost everyone else's site every content is high-quality content. And your content believes that a lot of it is there to sleep, and no one ever bothered. This is not for users to see the content is not available to the user value, and naturally do not want to upgrade the Site keyword ranking.

Maybe when you update the content of the site there is an illusion that the updated content will not only make the site snapshots the next day. And think that the more the search engine included, each page to the site's contribution to the homepage of the weight will be higher, think that this will be useful for keyword ranking. Of course, there is a more important reason is to do long tail keywords, but the general long tail keyword if not the subject of the site to bring the flow of traffic is generally garbage. For example, if we are a forum to do SEO, others sent a number of reports on E-commerce, happened to this e-commerce is a hot report, we will be very high weight forum, this article will be ranked very well. To bring good traffic to our site, but because this garbage content brought about by the rubbish flow will make our website jump rate is too high, so that the search engine error to judge our website quality is low, in fact, the root of the rubbish is the original reason.

So we do content and long tail keyword ranking when it is important to buckle the site's core keywords, because only the long tail of the key words of traffic when the theme will attract users to browse more pages. Of course, want to allow users to browse more pages need good guidance, such as the attraction of the anchor text, valuable content, clear navigation and so on. These are to let us produce more PV, improve the quality of the site.

I met a lot of people told us that the site keyword will go to a bottleneck, and then do not do it. What outside the chain than competitors, content is original, included more than others, but do not know why ranking is not on. In fact, I heard this situation is definitely related to the content, most of the content of a site is a lot of rubbish content, this kind of rubbish content has dragged down the quality of the entire site, because the search engine in the calculation of the weight of a site is required to calculate the whole station. Rather than a simple home page, so when those can not produce value, can not be seen for the user can not enhance the weight, but will pull down the overall weight of the site. In this case, in order to improve the overall quality of the site, only these can not produce the value of the content deleted, and then pain two or three months, the weight will slowly improve. If you do not delete these sites to create "internal injury" content, your site's weight will never be restored. With such painful deletion of content, what will update the content of these toxic sites in the early days? I hope that all of you to do boutique content, no longer to update the garbage content as a means of SEO. The content of the article by the Chinese business Card net http://www.ka32.com/zhika/original share, I hope we do content on the time to feel, thank you.

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