Just completed the station friends do SEO should not be hasty choice of keywords

Absrtact: Just built the station friend facing the beginning to do SEO easy to make one of the biggest mistakes is the trade rashly choose a keyword, this will lead to two kinds of results: one is to do the keyword rankings how also do not go up, the second is to think that the key to good

Just built the station friend face start to do SEO is easy to make one of the biggest mistakes is the trade rashly choose a keyword, this will lead to two kinds of results: one is to do the keyword rankings how also do not go up, the second is to think that good keywords to do the first find no flow. Let's talk about why we should do the key words first. Determine the meaning of the keyword summed up as follows:

1. Guarantee Keyword Search

SEO has no concept of the choice of keywords will first think of their own company, the name of the enterprise or the name of their own products, but you have not thought of your business and the company's products do not have any brand awareness, no users will go to search your chosen from the representative of the keyword, Product Name if you do not include the generic name of the product, no one will search. To choose the appropriate keyword first to confirm the number of users to reach a certain level of order, if this negligence, may bring disastrous consequences, can not be overlooked!

2. Be sure to reduce the difficulty of optimization

Finding a certain number of search terms doesn't mean you have to target the hottest, search the most words, think about it as a user, if you only search "SEO", "travel", "Air ticket" this single word, it will appear a lot of search, but you are looking at the first few pages, In the face of such a large amount of information attacks, as small and medium-sized enterprises or personal webmaster, we want to make these words to achieve the home page is very difficult, unless you have a strong resources, of course, there is also a large number of human resources. So only to reach a certain number of search as the premise, not too difficult to choose the key words, your network optimization can be in your budget scope and cycle to achieve good results.

3. Search for effective traffic

SEO What is the most important purpose? These are not the main purpose, the effective flow of the transformation is the goal, even if the company has enough strength, beyond the various budget will be very popular keyword line to the front, is not necessarily the best choice for input and output. When searching for a single word for a search user, you are difficult to determine the user's search motives and purposes, such as search "SEO", you are difficult to determine whether he is to search for SEO training ah, or just want to know what SEO is, like such users come to provide SEO training professional website does not have any opportunity to convert to pay customers.

If the keyword positioning as "SEO training" This is more targeted, users have revealed more intent to buy, if the target keyword positioning to "Wuhan seo training", it has a higher commercial value, almost certainly the user in search of a particular area. The likelihood that such a search user will arrive at your site and turn it into a customer is greatly improved.

4. Search for multiple diversity

Faced with a huge amount of information, search users are beginning to become more intelligent, they began to learn to search 3 to 4 words or even a sentence to quickly search for the information they want, so whether from the user's point of view or commercial value, or from the length of the search term, more specific, Longer search terms will have a more significant meaning.

5. Discovering New opportunities

Everyone's thinking is limited, the individual is always limited by the common vocabulary, and the user's needs are various, as SEO personnel, we can use search engine to provide the keyword extension tool or analyze the site traffic to let us quickly find the right keyword to become more meaningful!