Just digested the 1.1 billion stock of Li Ning, began to learn millet

"I was excited to think of the design of the millet bracelet + li ning running shoes," Li Ning used the Huawei Mate 7 to turn Lei's microblog last weekend.

Three days later, Li Ning Company and Millet investment hardware eco-chain Enterprise Hua MI Technology announced strategic cooperation, the first batch of two of the launch of running shoes, is expected to be sold in the three quarter of this year. One is Li Ning flagship running shoes fierce June smart version, but the price remains unchanged (549 yuan to sell);

"The latter smart shoes are priced very pro-people (199?) To create a new low price for smart shoes, hope ... All Chinese people can afford to buy it lightly ", which is like the millet people (" Let everyone enjoy the fun of technology ") said, but from the Li Ning running shoes division of the project head of the mouth.

According to the previous 2014-year performance forecast by Li Ning, the company expects a net loss of not more than 820 million yuan in the 2014 fiscal year, which is also the loss of Li-Ning company for three consecutive years. In the past two years, once China's first sports brand suffered from "high inventory", "Close the Tide" and "brand positioning failure" of the negative news, the backlog of inventory at one time as high as 1.09 billion yuan.

Don't be surprised if you see "Li Ningte sell" on multiple electric platforms last year. In 2012, Li Ning planned to invest 14 to 1.8 billion yuan to buy back stock from dealers. But at the end of last year, Li Ning himself said in an interview that inventories had been cleared and the company was ready to start again.

The "Sport + technology" route has been proven feasible by Nike, they first released the Nike in 2006, working with the ipod to implant the chips into the grooves of the soles, collecting the speed, route, sole pressure and calorie data generated by the user running, and supporting uploading to the Nike community. In the 2010, Nike was extended to apps that relied on cell phone sensors only. Nike also published a fuelbrand sports bracelet and other supporting intelligent hardware.

Although Li Ning's professional labs used to conduct long-term research on user behavior data for running, they lacked access to more consumers than Nike. Therefore, the cooperation with the rice is very necessary, the latter last year in the country sold more than 1 million hand rings, and also in the development of millet design next generation of millet bracelet and millet watches.

The combination of Hua Mi + Li Ning can certainly solve the current high price of smart shoes. For example, a pair of Nike running shoes and sensor components are usually priced at 1000 yuan or more than 2000 yuan, Adidas's similar products more expensive.

Another problem that can be solved with embedded chips may be that the big Fu (HU) can make fake imitation technology.

But millet to create a "single section of the explosive" idea is applicable to the field of clothing quickly eliminate the question mark, want to pass "millet mode" self-help, Li Ning is not the first. Old and his every guest has walked in front, but once relied on "where the object" red over the north and south of the clothing electric dealers still haven't returned to the center of the stage.