Just three strokes to get the ad show and user experience off

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No visitor wants to see a website with a lot of ads, but the webmaster wants to have a little more advertising on his website. As a webmaster, we want to give users the best experience, so that user satisfaction, another point, we hope that the site can bring the most benefits, this is a very contradictory thing.

Is there a way to solve such a problem? Of course, the following three strokes, so that fish and bear the same can be.

First, advertising placement is very exquisite.

1, the display of text ads.

A5 is a webmaster often go to one of the sites, their home page top of the text ads, I often see, although many, but not messy. Mainly table-oriented, each row, each column is aligned, the number of words per cell is also limited, giving people look good. We can draw on it.

2, picture advertisement placement.

A5 Forum in the picture ads also do a good job, advertising and navigation between the bar, advertising and advertising between the use of space between, a row of past, three ads, neat and clean.

The content of the advertisement and the content of the webpage are related.

1, the relevance of text ads

Text advertising content and the content of the article want to relate very important, the relevance of good advertising, is to help users, the relevance of the poor is to hinder. For example, an article on SEO optimization experience, in the relevance of advertising, SEO tools, SEO training ads, certainly better than weight loss advertising.

In addition, there is a new mode, called the text ads, through the article in a keyword friendly prompts the user if interested in this keyword, you can click to view. The following figure of Canon G11.

2, Picture Advertisement Association

The content of the picture advertisement is also related to the content of the article. There is also a new pattern in the picture advertisement, which is called the image advertisement. Just place the mouse over an object in the diagram and display the advertisement associated with the object. The following figure of food.

If you are interested in new ways of advertising display, you can search Baidu and experience. Look at the traditional ads compared to meet the needs of the user experience and more humane?

Third, let users have the right to know and the right to choose.

1, the user's right to know

A user experience a good site, is to know how to respect users, the world's largest Chinese search engine Baidu is our role model. In the search for "server" results, the top ads use a darker color and the word "extension" to tell people that this is advertising, not the main search results.

2, the user's right to choose

In the choice of rights, the major portals have done a good job on the home page users to see the ads, regardless of couplets, banners, floating ads, with the "Close" button, or reduce the button. These are full respect for the user's choice, you can choose to see, you can choose not to look, do not insist.

User experience is the door of learning, advertising display is also the door of learning, listen to the voice of users and advertisers demand, do a good deal of detail, both, not difficult. I hope the above three strokes can give you a hint.