Kai County Online Network (local portal) Promotion example

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Kai County Online Network website Operation Planning timetable

One Domain name application

Due to the Kai County Online network in the process of testing, time to be determined, estimated before June 15, registered to the target domain name, "www.kxpop.com" online "June 1, the domain name into the history of inquiries, there is no Baidu K records, and bad situation, query results: by Baidu, Google and the history of inquiries after the site has no records, belong to the new domain name registration. Because there is no YAHOO,MSN search engine sites such as the history of the query. So on the night of June 2, query history is made in Yahoo,msn.

Two space registration

Space trader designates, IDCC. CN, the West Digital, China million network, to select in turn, from June 2 to June 10, will be in the space to register an FTP user, the Web site program upload to the space root directory. Space requirements: Size: 300-600MB, support asp,html, language. Traffic size: More than 15G IIS concurrent number: More than 150 mailbox: Gift 50-200MB Enterprise Mailbox, 5-10 users.

Three, June 15, formal test purchased space, domain name, mailbox, website program:

1. Decides to June 14, will purchase the space and domain name in the selected air merchant, through the on-line ICBC carries on the transfer.
2. Set the domain name resolution, add the domain name to have the www.kxpop.com kxpop.com and the mailbox domain name setting binding mail.kxpop.com
3. For space, domain names, procedures, mailboxes for testing, routine testing, and composite testing,. Cross test.

Four. Website procedure modification, the time is June 14----June 18

1. Through the FTP software to the Web site program to modify, in the same time pay attention to backup data.
2. The picture to be modified, with txt text recorded, with PS software to modify.
3. Set the logo of the website and the logo of the Foreign Friendship link, the creativity is the most important.

A website operating schedule:

"Pre-promotion work" Through the previous four steps, after the site began operation. Through QQ message, let the network in all over the country, help test the speed of the website, and IIS concurrency limit. To the site in the major search engines for registration, in turn: Baidu Baidu.com, Google G. CN, Apex Tiger yahoo.com.cn,qq qq.com,163 163.com,sohu Sohu Sogou, search and MSN, other search engine nets do not register, to the site traffic on the future, other small sites will automatically register it, otherwise this site will be under the PR.

Second, the website operation timetable: "Free promotion period work"

1. Forum Promotion: Registered 60 BBS ID every day, with txt text record, the site of some good movie information sent to the Major BBS, three days after the BBS ID again to see if the situation and browse the situation is K, when the posting date to view day, three days, if the browse volume reached more than 100, TXT text to be recorded, as a key to promote.

2. Stick Promotion: Is the most attention to a way to promote, if said, often send some ad stickers, such as posts, be deleted by Baidu do not fear, there is a great possibility of Baidu will be the whole station k off. The reason, in Baidu to promote, it is best to soft text such as to promote.
1.1 QQ timely software promotion, first in their own QQ friends, so there are QQ group to send promotional messages, to make advised hair.

1.2 with QQ number, search the news QQ group, send some of the latest Kai News news. Mail promotion method, about mail first with QQ mail to promote, to all the QQ group send group mail, the best download mail group transmitter, mass mail. Link promotion method; Mainly in order to improve the PR, through the "Guang Jie Ju, 265.com,top Chinese web site, and the Chinese webmaster Station, preferably through the relationship will be HAO123 chain Next, this method is mainly to improve PR."

Third, the website operation timetable: "The charge promotion period work"

1. The charge promotion is mainly aimed at the operation of the online effective advertisement for a week to 2 weeks after the operation of the Kai County online network.
1.1 Selected advertisers have, in turn: Baidu, QQ, 51.la, home, and keyrun.com to carry out paid advertising promotion.
1.1.100 Degree Promotion: Invest 3000 yuan RMB or so, on the left of Baidu or on the first page of the homepage is OK.
1.1.2 QQ Website Promotion, the QQ website pays the promotion, mainly hits in the QQ homepage the right bottom then < Only then rich advertisement List "; This advertisement invests in 1000 yuan.
1.1.3.51.LA website promotion: Mainly hit in the statistical view of the page of the right, text ads, plan to vote for 3 months or so, about the total of about 1500RMB.
1.1.4.keyrun.com Advertising Promotion: is currently China's largest network advertising promoter, agents and site owners, can play the national regional picture point out ads, plans 45 yuan 1000IP.

In addition to the Keyrun.com window ads, the pop-up page is the homepage, the plan is 10 yuan 1000IP; results: When the point of advertising: cost to 450 yuan, the IP search out: 10000IP, window ads to spend 500 yuan, IP altogether search: 50000IP;