Kai-fu Lee dubbed Microsoft "Search enthusiasts"

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Yesterday, Microsoft Search new brand "Bing" Chinese version officially online, Google Greater China CEO Lee Kai-Fu said that the search field of competition has just begun, Google welcomes more search enthusiasts to join, which is always good for consumers. This is the first time Lee has spoken to Microsoft about Bing, and he has described Microsoft, one of the world's biggest potential rivals, as "search enthusiasts" in an interesting way, highlighting Google's leadership in the global search market.

Over the past few years, Microsoft has been very focused on the search market, but in Google and other search giants under the impact of development is not ideal, once wanted to buy Yahoo's search business. As the global search market leader, Google's 2008-year income has nearly 20 billion U.S. dollars.

CBN reporter found that although Microsoft launched a new search brand, but many of the content of the search is still the original accumulation, many applications are not integrated under the Bing brand. According to the plan, the current Live search site has switched to Bing's address, but in the IE8 browser's built-in search engine, it also shows Live Search.

Microsoft MSN Vice President Liuzhenyu explained that the switch on some products will take some time. In addition, the built-in services with some partners because of market relations, switching will also lag.

As for Microsoft's frequent replacement of internet brands, Luebbe, the president and chief analyst, looks at the idea of switching from MSN to Live to Bing for several times. "Although Microsoft has a high profile globally, it is not very difficult to promote a new brand," he said. But in the Chinese market, the conversion costs are relatively high. Luebbe that, for example, from MSN to live, the delivery process is very long, leading to many users of MSN space loss.

In a recent PC report on Google, Bing and Yahoo, Bing, which has six of its 11 search projects ahead of rivals such as Google, still lags behind Google in its most critical search results. NetEase Youdao related Personage told CBN reporter, Chinese netizen's search demand still has a lot not been satisfied, Microsoft Bing's join also indicated that this market still has the substantial growth space, may have the influence to the Chinese search market pattern.

Bo, an Internet veteran, says Bing has little innovation in areas such as local search, but has not accumulated enough in the GM search market, and Microsoft cannot shake Google's position by relying on Bing.