Kai-fu Lee: "I rub shoulders with Steve Jobs"

This reporter Chen Xiangle Beijing reported that Jobs resigned.　　August 25, Apple CEO Steve Jobs announced his resignation, although the letter did not specify the reasons for resignation, but the media speculation may be related to the recurrence of cancer. For a long time, the "Jobs biography: The Legend of God" will begin as scheduled.　　This is not so much a publisher's book campaign as the reader's closer contact with Apple and his founder, Steve Jobs. Although the whole topic revolves around "jobs", the party who was given some "legendary" colors was not there.　　The protagonist of the scene is the "jobs biography" of the planning, but also with Steve Jobs quite a source of innovation factory founder Lee Kai-fu.　　"I'm rubbing shoulders with jobs" as the IT elite in Silicon Valley, Lee has worked for Apple before joining Google, but he has not had the opportunity to work with Mr. Jobs. 1990, gave up the faculty at Mellon University, Lee came to Apple.　　Here, however, Lee did not meet jobs-as early as 5 years ago, in 1985, 30-year-old jobs had been driven out of Apple by Apple's directors. Mr. Jobs returned to Apple in 1996 after the establishment of next company and Pixar. However, in the preceding 6 months, Lee resigned his position as vice president of Apple.　　Lee and jobs again pass by. Two years later, in 1998, Kai-Fu Lee made a decision: back to China to create the Chinese Academy for Microsoft. One day, after he had just returned home, the lady told him: "There is a man named Steve to call you." He seems to have been asking why you went to Microsoft and why you went to China. I thought he was your friend. We talked for about 15 minutes. "" Which one is Steve? Kai-Fu Lee confused.　　After a moment's thought, the lady finally remembered that the man on the phone called Steve Jobs--The one who had already taken over the reins of Apple's CEO. After knowing it was Steve's call, Lee hastened to pick up the phone. Many years later, recall the call, Lee said: "Why don't you go back to Apple to work?"　　Steve asked me at the end of the phone. "Steve, I've been away from Apple for two years, and I never thought about it."　　"I said. "Listen, it doesn't matter." I know you, your former employees think you are a good boss, they said to me, you should get back! Before you go to Microsoft, why don't you come here and watch?　　"Mr. Jobs said. "I'm sorry, Steve, I've accepted Microsoft's position." "Does it sound as if you've decided?" "Yes." "In the end, Lee didn't accept Mr. Jobs's invitation, as everyone later knew.　　However, it is such a telephone, so that Kai-fu Lee felt the heart of Jobs's love, and moved. The need for China's "jobs biography" if the crossing to more than 10 years ago,When Jobs asked you to join the Apple and ask you to choose between jobs and gates, how would you choose? In the "Jobs biography" of the conference site, in the face of such problems, Kai-Fu Lee gave his own answer: "I still do not regret the decision at that time, I think jobs is we all respect a person, even very worship of people." However, it is very painful to work around him, life is so short, no need to bring himself so much pain. In addition, (i) later came to Microsoft, and then to Google, back to China, in Apple's words certainly do not have such a chance, I think back to work in China is a special thing I cherish. "After returning to work in China, Kai-fu Lee found that in Chinese books, although there were a dozen books on Jobs's name, none of them made him feel particularly satisfied." For those translated English books, there are some original books in the content is very good, but unfortunately, these English books are not the focus of the full domestic readers. In addition, uneven translation quality also makes the original book a lot of subtractive. In his view: "The domestic author of the book on jobs with hard to accumulate a lot of" come out of the majority, many books are also filled with a lot of misinformation false information.　　"This makes Kai-fu Lee feel a little frustrated, he increasingly felt that there should be a Chinese author to Chinese readers to see" Jobs biography ", but this biography of jobs must be rich, authentic and readable. In fact, for a long time, writing a copy of the newest, most complete and best jobs biography has been Wang Yinggang and Zhou. Just because of the lack of first-hand information, their plan has not taken place. Now, their ideas coincide with those with more "jobs" resources.　　This makes them naturally the authors of the biography of Jobs. When it comes to why the two young writers are supporting the creation of the biography of Jobs, Lee said in his words: "Wang Yinggang and Zhou are both jobs fans, and I have been working with the author and editor for many years, they have for my" do the best Self "and other books have done a meticulous text polishing and editing work. Wang Yinggang is also a senior Google software engineer, the development of IT technology has a thorough understanding. It is fitting that they should write the book. "In fact, in order to make the biography of Jobs more successful, Lee took advantage of the relationship he had accumulated while working at Apple and in the IT and investment world, to help Wang Yinggang and Zhou as much as possible," he said. Finally, with the help of Kai-Fu Lee, several friends who have had direct and close working contacts with Mr. Jobs, including Apple's first venture capitalists, former Apple board members, former vice presidents, senior managers, senior engineers, and other friends familiar with Mr. Jobs were interviewed by Wang Yinggang and Zhou.　　It was through in-depth interviews with these friends that many of the previously unknown and wonderful stories surfaced, while some puzzling mysteries were explained.　　Jobs, you can't ask.Like Apple, which is now favored by users, jobs seems to have become a God in many eyes.　　So, in the eyes of Kai-Fu Lee, what is the success of jobs? "Steve Jobs famously said, ' Who says I don't ask users? ' I often ask the user! Every morning I look in the mirror and ask the user what you want. ' What he's asking himself is actually his own meticulous attention, his own focus on the industry's strategy and trends and the way the future paradigm shifts, and he can combine these things together and he sees what important technology is coming. Today's ipad also has no one to connect with the device, he is walking in the front, this is because he can understand the technology, see the strategy and technology development direction, plus his this aesthetic concept can do a thing to the extreme. "The second he dares to gamble. I think a big company like Microsoft is not too daring to bet. A large bureaucracy, where many of these middle-and senior-level managers first aim to keep their wushamao, afraid to make too big a bet. And in the larger company there will be various aspects to pull you, so you have no way to make a bet. Like I know some of the executives in Windows Mobility, they tell me their biggest confusion, the biggest feeling, the past more than 10 years to do the greatest misfortune, the most difficult place, really do not know what the most important goal is to play the platform? Or to help the backstage to make more money? Service-side products to make money, when you have so many goals, each company leaders have different ideas, there is a political struggle, do not know what the Big Boss think, this time your goal has been transferred, product non-stop iteration, and finally nothing.　　Kai-Fu Lee gave his opinion. Although, in many ways, Mr Jobs is a undisputed winner, Lee insists: "Jobs ' success really can't be replicated!" "In his view, Jobs was Steve Jobs. You can't be like him. The ability to grasp the future alone is enough to keep the leading edge of Apple, the world's largest technology company, it's not like he's the one who growls at his employees and inspires his employees with a powerful appeal, and is less likely to have the dual character of a hippie and a Zen monk on his side,　　And as a rock star attracted countless fans to worship. Perhaps this is just as Lee Kai-Fu said in his article for jobs biography: "Read jobs and Steve Jobs must be clear: jobs maneuvers, free and uninhibited temperament you don't want to learn, Jobs's legendary life is more than can be met, but jobs in the innovation, entrepreneurial process of those effective methodology, For example, industry trend forecast, product design concept, marketing skills, talent concept, management methods, can be learned and learn from. ”