Kai-Fu Lee: The network of seven major trends media will soon disappear completely

The rise and development of the Internet is not only one of the greatest wonders we have created in the information age, but also the most influential technical factor in the life habits and behavior of people in the last 50 years. It should be said that today's internet is still in its "childhood" period, but the development of a short span of 20 years covers the early resource sharing, the subsequent network surfing, the new era of E-commerce wave and the recent years, such as blog, such as the vigorous rise of the emerging application model. A memorable "wonderful moment", we have to let the next generation of the internet's bright future full of expectations. According to my own analysis and judgment, today's internet has been or is about to show the following seven important trends, these trends may become the internal basis of the next generation of the Internet, may be the new technology, new products, new user groups or the birthplace of new application models. The elimination of media Internet is equal. Today's blog culture has been a good reflection of the Internet in the cultural equality: in the blogosphere, ordinary netizens and movie stars, business celebrities and other similar positions of public opinion (blog site or page) and equal opportunity to speak, can be based on their own will choose a specific way of speech, And between themselves and the reader to establish a topic or article as the center of the impact and interactive relationship. In the long run, the equality of the Internet has a more far-reaching meaning, the equality of technology provides the necessary prerequisite for the full sharing of information resources, and information sharing provides the best guarantee for people to participate in social activities equally, such virtuous circle will profoundly change our life. For example, Google has a product called Google Video that users can use to download or upload videos, but pay a certain fee for watching. This idea is actually very simple, other companies have introduced similar products. But think about it, these products may have a very big impact on TV and movies in the future. In the future, more multimedia, content (video, music, animation, etc.) can be created and disseminated through the network. After the Internet, not only can everyone become a writer, musician, artist, or even be a director ... Another concept related to equality-the elimination of the media-has slowly become reality. In the past, in the media and even in other areas of society, people who had more information would have more wealth if they did not consider technical factors. For example, stocks analysis, real estate agents and other industries can charge a high commission, only because they have valuable information. But with the Internet, everyone can be equal, easy access to stock, real estate and other information, without intermediaries but more convenient. In the past the world, exclusive information can be profiteering. In the Internet world, information sharing brings greater value to all netizens. This is a boon to the vast majority of users, but it is not a small challenge for those who are engaged in the traditional intermediary industry. This will inevitably result in an economic restructuring and redistribution of the industry, and we should be fully prepared for this. Ubiquitous Internet today's Internethas entered the ordinary people's home, the speed of popularization of the Internet is unimaginable. We have reason to infer that the network will in the near future really realize the goal of connecting each person, each piece of electronic equipment, truly send information and service content to every corner of the world. For example, a network computer (receptacle Computer), a decade ago, was a failed plan, because the technology and network conditions were far from ripe. But more recently, similar schemes are becoming reality. For example, Professor Negroponte of MIT has launched a "civilian computer" program--800 yuan to buy a computer, and software applications based on web-based software services (with different business models). After the fast-falling hardware and free Open-source software, the "Civilian computer" program, under 800 yuan, is likely to be realized. In line with this trend, even in some low-income areas, the Internet will be easier to use, and mainly used for the internet will be more easily used computers, because they do not need to install software, do not need to be all day, anti-virus, anti-virus, upgrade, repair and other problems. And the popularity of the computer echoes is that mobile phones, PDAs, smart appliances and other electronic devices can be online more and more into our lives. Unlike most users in the US and Europe who use their mobile phones to surf the internet, in China, India and other countries, more users in the use of mobile phones before the internet has not even used a PC, this phenomenon for China is a great opportunity, mobile platform based on mobile network applications and network services will rapidly develop. If we put a wider field of vision, we can even assume that any future electrical appliances can be plugged in to the Internet, can provide the Internet experience. When computers are ubiquitous, watches can surf the internet, televisions can surf the internet, and cars can surf the internet. But at this point, the data on the network is likely to become increasingly complex and confusing, data on each device needs to be synchronized, so users need centralized storage and services so that they can access the data they store on the network in exactly the same way on any device, using their favorite software services. Based on this idea, the future of the Internet for everyone to use the Super Data center and the Super Service Center will become one of the most important application mode. (Serial one, next period continues.) The author is Google global vice president and China Regional President)