Kai-Fu Lee Zhou Talk about jobs: "Pull him down the altar"

Last week, Apple was worth more than Exxon Mobil, to reach the highest in the world, IPhone5 rumors will be listed in the fall, followed by the iPad3, all the good news to the "fruit powder" are excited, the network popular sentence "Human has been unable to stop ..." immediately before the Apple's name applied. A mythical cult of Apple and its founder, Steve Jobs, is in vogue, and what does a veteran it entrepreneur think of Mr Jobs's image? Yesterday, in the new book "Biography of Jobs," the release of the scene, two domestic senior angel investors, Innovation Factory CEO Lee Kai-fu (micro-bo) and Qihoo 360 Chairman Zhou (micro-BO) was invited to comment on their minds of jobs, "we do not deified him, as ordinary people, see how he treats success and failure." "Zhou said. "He has a sense of direction in the industry and is very willing to bet."　　Lee said.　　Where did Steve Jobs's victory come from?　　"Follow his heart, and dare to Gamble" Kai-fu Lee: Steve Jobs never accepted what the world was positioning him for, perfectionism and forever following his heart, the apple that Steve Jobs created until today. Zhou: Jobs is an ordinary person, we have to pull him down the altar to see where we can learn, not just to worship him.　　I think he can finally achieve today's success is entirely because in this industry for 30 years, fall and get up again, he was very conceited, but his heart must be constantly introspection, and constantly summed up and improve themselves. Kai-fu Lee: Jobs also dared to gamble, when he returned to Apple, Apple is not as big as Microsoft's company, he cut off the surplus products, to re-establish direction.　　In a company as large as Microsoft, managers are not too willing to bet, many people just want to keep their own wushamao, there will be various aspects of power to pull you, so you can not bet. Zhou: When Jobs returned to Apple, Apple was a mess, so he was willing to cut, and Microsoft's six lines of business a lot of money, tens of billions of dollars a year of business, if jobs to Microsoft as CEO, let him cut windows for free, do you think this is possible? Jobs returned to Apple with "barefoot", and Microsoft has been "shod".　　Jobs he can't win without betting, he has to gamble.　　Where is Jobs "ruthless"? "Cut off the irrelevant project, ruthless in the details" Kai-fu Lee: In fact, Jobs is the most malicious place after he went back to Apple, cut the company's assorted project, he saw the apple inside very confusing, so very simply said: "We only need four products."　　"For different users, a two-by-two matrix is planned with four products, which is a classic example." Zhou: Jobs ' bad temper doesn't have to be learned. But his ruthless demands for details are worth learning. Many CEOs put themselves in the clouds after a little bigger, and our daily concern is management, strategy, thick PPT instead of products. But Jobs was involved in a lot of product details, like IPH.One's shell should be what color, screen pixels to make people want to lick. Kai-Fu Lee: The details and focus of the entrepreneur can be felt. "Who says I don't ask users?" I often ask users to wake up every morning and ask the user in the Mirror: What do you want?　　He called to ask himself, emphasis on meticulous and focus, now many people say love the iphone, the specific reason is not to say, this is the details of the credit, the iphone input method can be meticulous to the word box jumped out of the word, not blocking the back of the words, many of our domestic people do not consider so meticulous software. What jobs did to make a mistake. "The ipad has done a very classic subtraction" Kai-fu Lee: The biggest failure of jobs was the failure of the first generation of Apple, when Apple did not produce a very strong industrial chain support, and Microsoft has.　　In essence, jobs is going to be a "perfect, enclosed, huge, hardware-and-software-plus system." But then he improved a lot in the industrial chain ecology, first with the music copyright side, and later with the developers to create a very good ecosystem, now challenge Apple is very difficult. Zhou: I believe jobs spent a lot of time in introspection, learning from the mistakes of the past, but he probably didn't want to talk about it. Why did the "Lisa" model fail? is to stack too many functions, so later the ipad has done a very classic "subtraction", the beginning of the positioning does not want to replace the notebook, just play video games, but the battery and boot time to achieve the ultimate. I think Steve Jobs has a philosophical high on the product and he can really make a choice. I can not do this, I think Tencent's pony brother is also difficult to do well. Morning News reporter Liming