Kang Love multiple start O2O layout self-built offline channel

Absrtact: January 22, Kang Love more online pharmacy general manager Wang Yanxiong to billion power network introduction, 2015 Kang Love will start to start O2O layout, and the use of mobile end to improve medical services. Start O2O layout self-built offline channel Wang Yanxiong introduction, Kang Love more future hope

January 22, Kang Love more online pharmacy general manager Wang Yanxiong to billion power network introduced, 2015 Kang Love will start to start O2O layout, and the use of mobile end to improve medical services.

Start O2O layout self-built offline channel

Wang Yanxiong introduced, Kang Love more future hope to provide users with better services, faster distribution of drugs for users, the release of users of drugs on the internet concerns, so will start in 2015 O2O business.

"Kang Love more O2O project online will be built from stores and channels, and Ali healthy O2O model is completely different." Wang Yanxiong said that the future Kang love more may also use the parent company too Ann Hall's offline resources.

It is reported that, because Kang love many of the O2O project business has not been carried out, planning is still to be continued to improve, so the details are temporarily inconvenient to disclose.

Improve medical service with mobile end

Kang Love more than through the O2O project to enhance service capabilities, 2015 will also be through mobile end and users to strengthen communication and interaction, improve medical services. Wang Yanxiong Introduction: "Medicine is a very special commodity, many users do not understand the relevant knowledge." So Kang love to provide users with more professional services. What we call a medical service is a broad concept, and the user needs to take care of any demand for drugs and drugs. ”

In the 2015, more than 1000 people, most of them from the Chinese Physicians Association, will be involved in the medical service. Connedo will combine mobile internet interaction with information sharing and traditional call center business. "Micro-letters will be a major channel of interaction between Kang AI and users." ”

According to billion power network to understand that at present, Kang Love more in the mobile end mainly through the official app to complete sales, through WAP Web site to obtain new users, and micro-trust channels for users to provide services.

Total sales of 2015 is expected to exceed 1 billion

Wang Yanxiong introduced, according to Kang Love more than the past growth rate, 2015 Kang Love more sales growth will exceed 100%, the annual total sales are expected to exceed 1 billion yuan.

At the same time, Wang Yanxiong stressed that 2015 is a very difficult year to predict the pace of development, because there are many factors. "For example, what time is the prescription drug online sales open and how open?" Is the localized medical insurance Open? This year, these policy factors will have a great impact on the development of pharmaceutical and electronic business enterprises. ”

In addition, Wang Yanxiong believes that the opening of prescription drug network for some of the distribution of electric dealers in the traditional pharmaceutical retail enterprises is both an opportunity and a danger. "After the opening of the prescription drug network will be extremely low to reduce the gross profit margin of drugs, some drugs are likely to drop the gross profit margin of 50%, these companies can withstand such changes is still unknown." ”

Make full use of the capital and product resources of Tai ' an church

According to billion power network to understand, Kang Love in September 2014 by the Tai-an-Tang acquisition, 2015 will be further integration of the two. Wang Yanxiong introduced, 2015 Kang Love will continue to gain large shareholder increased by 500 million yuan, before the Tai ' an church has injected more than 1.65 billion yuan for Kang love. With the public company Tai ' An hall of support, Kang Love has received sufficient financial support.

And Tai ' An Tang's products are very rich, with more than 500 product lines, most of which can be sold for Kang-love. Wang Yanxiong said: "This is very beneficial to both sides, Tai ' an Tong's products can also be promoted and marketed by Kang Love more quickly." ”

Wang Yanxiong pointed out that there are also more resources in all aspects of Tai An church, which will help Kang to gain more support from the Government and social resources, and at the same time further enhance the credibility and awareness of Kang AI.