Kang Yiwen: An excellent way to deal with SEO problems

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Anhui Internet Alliance (ahunion.org) hosted the webmaster Lectures have been launched to the 13th phase. The brilliant speech of the previous period obtained many participation stationmaster very high praise also lets more stationmaster actively joins the lecture group to come. This issue for everyone to come to the domestic well-known SEO experts Kang Yiwen China's search marketing industry Up-and-comer, for the Chinese SEO classification. 2007 founded Shanghai Easy to smell search marketing company and as CEO. Be good at researching search engine marketing and website optimization Technology by experiment, willing to share experience, writing style is easy to understand. Shanghai SEO website Optimization laboratory: http://www.seotest.cn/. Because of his frequent guest speeches, Kang is very well prepared, a short 1.5 hours to say a lot of wonderful content, so that the group of Webmaster's enthusiasm to reach the highest point, have applauded, and as the old K i this SEO layman also praised this speech, due to the part of the insider so the whole manuscript is not convenient to list, Interested can see the original live address (53w.net). As the main group of lectures has been full new to the webmaster can add live Group: 47744157 Special Lectures We will never speak of the webmaster let more want to learn webmaster come in.

The following is the transcript of the lecture (with a pick)

Isi: Hello Everybody, I am the Kang Yiwen of SEO Lab, the KYW that I see on the net is me. The last to the old K Hefei Webmaster Party speech, put me in a very behind, make me time is very tense, this time can say a little more: I basically did not speak in QQ group lectures, to speak of the bad, the brothers more suggestions.

To get to the point, today to share is: "SEO FAQ handling." Today is mainly for some common problems, using the way of the case to explain. This time the main SEO problem solving ideas, thinking clearly, encountered problems will not be able to start. Today, 1 hours of lectures, half an hour to answer, the process of speaking, please do not interrupt, the group of people quite a lot, try not to hinder others to attend lectures. When I'm done, I'll ask you if you understand.

Let's make a list of today's content and common SEO problems:

1. Included in the decline, the problem is quite complicated, because each site is not the same

2. The decline of the rankings is divided into 2 situations, where the rankings fall and the rankings disappear.

3. Talk about the methods of punishment and treatment of search engines. (GG and Baidu have)

4. For similar page processing methods, this is also the impact of the biggest problem included.

5. Exchange time (question and answer).

"The analysis and processing of the descent"

How much is 1 down?

The decline is less, for example: from 50,000 to 40,000, which is normal. If a drop of 40% or more, it is basically a problem, this time only need to find the reason. Of course, this 40% is my personal experience.

2. It is an individual phenomenon or a whole phenomenon that the online collection is down.

is I a site down, or many sites have dropped. This can generally be used in the SEO forum communication, of course, can also use software tracking many sites. I watched it with software. Here next Baidu with the new cycle, Baidu General weekly 3 or Thursday, there will be a small update, of course, not large area; At the end of the month or the head, there will be relatively large area of the update. Of course, there is no update to, is not every week is updated to see the weight of the site.

For more important sites, such as www.51order.com, there is commercial value in, I think it is necessary to build their own tracking mechanism. Here take this site for example, tell me how to track. Open this site, here you can see that the site contains a few columns

Let's look at the URL structure of the site

Home/

Domestic ticket/guonei/

International Air ticket/guoji/

Hotel/hotel/

Business Travel/shangwu/

Attractions/jingdian/

We need to track the contents of these directories in the collection of URLs, tracking the whole station site:www.51order.com, this everyone will, but we even have to separate directory tracking, here to use Inurl command.

Track domestic air ticket catalogue site:www.51order.com Inurl:guonei

Tracking International ticket Catalogue site:www.51order.com Inurl:guoji

Track Hotel Catalogue

Recommended here I have been using the bulk of the observation software: Sitedust

Download Address: http://www.jz123.cn/soft/7/287/2009/2009030615879.html

I use almost every day, watch more sites, Baidu has a feeling. Observe the contents of each site, this is to let customers write their own procedures. With site Inurl can do very detailed collection tracking. When a drop is included, you can look at the tracking data and find out which pages have been removed, so that you're looking for problems in these pages. Search engines are also able to identify directories.

If you start at the beginning of the operation, you can also find which content is included in the fast, which is included in the slow.

"The problem of falling rankings"

Ranking decline, but also the need for long-term observation of a keyword, can be analyzed. Ranking down 2 kinds: The first is "drop": is from the home page to the third, fourth pages, that is, the ranking fell.

For example: My seotest.cn, now in GG, search "SEO", I ranked tenth, one day suddenly found that the ranking fell to the third page. I will first look at the top of the ranking changes in the home page is not big, that is, the previous site on the home page, are still on the home page? If someone else's station is still on the homepage, that means my station individual rank drops. If found in the top 10 before the 3, 4 sites have been ranked down, out of some never seen the site, which shows that this is ranked in the adjustment. Ranking adjustment, there is no need to worry, wait 2 days to come back, because it may be just a small adjustment of the search engine, or to do something, using the previous ranking data. Find the ranking change, if it is my one station down, then maybe I need to deal with it. If it is a number of site rankings significantly change, that wait on the line, this phenomenon is very common, Baidu GG have.

In addition, ranking is more than, is also very common, only need to increase the chain can be, do not need to go to the station blindly toss.

Below next, may cause the rank to descend the reason, compares against the Baidu

1. SEO signs too obvious, too much optimization

If this is the artificial discovery of Baidu, Basic will receive telephone, more dangerous. For example, in the title of the keyword, see the keyword on bold.

2. A large number of external chain disappeared

I met a station, before the rankings are very good, but one day ranked overall She (site inside all normal). I found the reason is: before he added full station link to the station closed, resulting in a large number of outside the chain disappeared, so ranked She. At this time the chain to fill up on the line, nothing to panic; if the rankings fall, the station inside the station can not find the problem, all normal that look at the outside of the chain of peers, is not already over their own. Ranking is more than the normal phenomenon.

We can go to webmasterhome.cn to see the peer site's external chain data records, if peers have in the use of webmasterhome.cn words, will have records. Also included, can also use webmasterhome.cn to see. In addition, use the 51.la "SEO data" function, sometimes also can be found in each other's history record.

"Search engine penalty"

Divided into Google and Baidu chapter

Google Chapter:

Be GG Punishment, general stationmaster all know is how. Use a mass software? Using a bad technique, be a complaint, will be GG punishment, for GG, as long as the wrong to change, GG or very benevolent. found that the site was the GG penalty, just to change the unreasonable place back. Then go to Google Webmaster Tools, submit a review, wait 2 weeks, you can recover.

Google Webmaster Tools https://www.google.com/webmasters/tools/

After entering the tool, re-audit on the right side, into the "Request for reconsideration", the more details of their own situation to write the better, what changes to the site, I hope that GG will be included again. General GG will be included. This audit process is not in the GG China, but in the United States headquarters, so submit the application, it will take some time. If you haven't responded for one months, you can send it again. If you go to use the GG website submission, that is useless, go process is different. So found by GG penalty, to use the GG webmaster tools.

Baidu Chapter: (Selected here) by the company's punishment, the basic personal webmaster will encounter.

Baidu punishment is divided into several

1. Home drop right, performance of the first page of the keyword ranking She

For example: My seotest.cn, originally in Baidu search "seo" "Shanghai seo" I am on the home page, but now has to the last one.

Baidu to "SEO" very inconsistent, basic Baidu "SEO" The word home page ranking, a few months will clean up once.

2. Included not drop, flow down

This happened in my bank086.cn, when Baidu included more than 400 pages, every day to more than 600 IP, stable for 2 months, in last February, suddenly from Baidu to the flow to dozens of IP. This is actually the whole station down the right, included no change, even in the increase; Every day from Baidu only a few IP, at that time, I do not manage the site, until October 2 last year, found recovered, and the flow is better than before. Wait for how long, this is not accurate. Have time to update, Gaga outside the chain, may be able to come back. In the exchange with a lot of friends, found that Baidu will have an "amnesty" approach, a lot of the solution to the site, but also the practice of bulk sealing station.

Here simply say Baidu internal manual audit

Baidu Manual audit, divided into 3 parts

The first part: The flow of large keywords such as entertainment words, such as "Tudou" "Youku" and so on

The second part: Baidu is concerned about business words

Third part: Sensitive words

(Note: Special reasons do not do detailed)

"May trigger the Baidu manual audit Factor"

1. The traffic from Baidu is too large

2. Less chain, keyword density is too high

3. Links are many, but the link text is the same

4. External chain structure is not natural

Some SEO knowledge, is not the aspect on the webpage said, generally is the offline exchange, everybody communicates mutually obtains. This is also caused by Web SEO articles, it seems to look at all similar reasons.

"Processing for high-similarity pages"

Repeat page: That is, the search engine that the similarity is very high page. Their content, title is not the same, but this part of the page included is very bad.

Web noise: Search engine spiders Catch a page, the first thing is to find the core content. If your page code is very standard, search engine only need to compare 2 pages in the same directory, find different parts, can find the core content.

However, when the page is too complex, the assorted is very much, resulting in very long code, but the core text is only a little. Imagine the Web page as an orange with many layers of skin (because the HTML code is the corresponding is also a layer of the search engine is a person, this person to get this orange, a layer of Dial oh dial ah, some Web page skin is relatively thin, dial a few layers to see the meat, and some Web pages are particularly thick, search engine dial AH dial AH , n-layer removal has not seen the meat. If I was designing a search engine engineer, I would set a parameter, if this orange peel >5 layer, discard this page, change next. Therefore, many friends will say that the table nested too many pages search engine performance is not good. Web noise is orange peel. How to make search engine more convenient to find the core content, the most common method is JS. A large number of repeated pages of the content, are changed to JS. So the original code, the repetition of the part of the drop very much.

In addition, duplicate pages are mainly found on 2 types of stations

The first kind of video station like TV series

First, the TV station, TV series has a lot of diversity, if you want to search engines as much as possible to include Diversity page, the best way is to join the "diversity plot" but this workload will be relatively large. I suggest that for some popular TV dramas, you can add some diversity plots.

The second kind of shop

Shop the best way is to join the original product introduction, but if the product A and b very similar, that general introduction will be the same. At this point, you can use the user message to make the search engine differentiate these pages. Of course, you need to use some vests to make some comments on different products. TV station, you can also use this method. can go to the Youku, find the relevant video, the longer user message copy over the line.

High similarity page processing, in many big stations also have the same problem, but, I have never seen similar high page, is a large number of included.

For these pages, GG will be included in part, Baidu may include more, but will be in the database after the cleanup, is cleared.

Top Secret skills: recommend you to raise the domain name

Finally teach everyone a way to raise the domain name, I have never said to the outside, below how to raise the domain name.

Have you ever seen a station that can be accessed directly by IP??? For example: http://202.222.33.88/similar to this (you can rent an independent server and a golden Crown host with independent IP, IP direct access to the domain name) such a site, you can directly bind the domain name to this IP, and then you can use your domain name, access to this site, I will bind one of my domain name to this IP, so that my domain name will be included. Keep the domain name, mainly for the collection, content original, generally included are very fast, large flow does not matter, keep the domain name, their own try to understand, keep the domain name, there is no risk of k, keep the domain name, that is, and search engine mix face cooked, improve the ranking, you will see many government stations are able to use independent IP to access, That's the truth.

Interactive time

Q: One of my website top two domain names, one. cn one. com but Baidu snapshot one day for example today's snapshot is soufuw.cn tomorrow will become www.928l.com I then divide this two domain names into two websites. However, there is such a problem, how can i solve it?

A: 2 domain name binding to the same site, to use 301 to turn, one of the domain name 301 to another, so included on the unified, but it will take some time.

Q: N73,n82,n81 and other words in front of the line is always POP and zol.

A: N73,n82,n81 ranking in front of pop, because of the high weight of pop, the topic done well, pop seo very strong

Q: Suppose 100 domain names bind to the same IP site, content sites are the same, Baidu is not punitive measures?

A: 100 Web sites bound to an IP, an estimated 90 domain names will not be included.

Q: My station has 5 days in the top 3 in a week and another 2 days to 6x.

Loop 3, 4 rounds, don't know why

A: You say this is also common, GG in the PR update before the ranking will be volatile not to let GG think is repeated content, the method is to do different content for each page. As long as the heart, there are always words to write.

Q: What is the meaning of the URL subject to robots.txt (398)?

A: Robots.txt is a search engine spider look at the text, placed in the site root directory.

The search engine will judge whether a page is included based on a robots. "URL subject to robots.txt restrictions" See you, please check your site root directory under the robots.txt file, there should be written to prohibit the inclusion of the language. Just erase it.

Q: How can we increase the number of Web site updates?

A: Few enterprises stand, as long as the update is not less than peers on the line, ranked by the chain and content original. 5 days, 2 days, it's customary to see more

Q: Outside the chain, is not the best to peer to the site, outside the chain has no good skills?

A: Because the product is different, so it is written. XXXX model width xxxx How many cm, applicable to ... Place

Outside the chain of skills: prefer the same site links, but also do not have different types of high PR of course, if the keyword competition is very fierce, then what station outside the chain will be

Q: I submit the GG site Map, the audit passed, but prompted, alert. Don't know which page is the key. Changed to change.

A: GG Sitemap.xml submitted to the police, GG will give a very detailed explanation, most of the reason is because the sitemap.xml did not put the URL grading.

Q: What are the effects of links to similar stations and search engines for different types of stations?

A: The more links are about good, the first best to find the same kind, such as some PR and then find not the same.

Q: Baidu site is not the first home page is not down right

A: Baidu site is not the first home page is the right to drop, but also saw the home page is not the first, keyword ranking is also very high. Baidu situation too much, because all artificial, irregular.

Q: I am a mobile phone export, the title is not the same, the content of 70%, is not considered redundant? Thank you!

A: Content 70%, even if the page is repeated. Do mobile phone exports, mainly by the home grab ranking, so the inner page is not very important.

Q: Q: Search for traditional characters This keyword why the first is always this station www.aies.cn, he also does not update, my this www.fantizijia.cn traditional characters home have what method can make the key words of traditional characters rise quickly!

A: On the "traditional" rankings, I do not have a clear answer, only add the chain, add content.

Q: Multiple domain name resolution to the same IP must have some domain name because the site content is the same punishment, how to play the purpose of keeping the domain name?

A: Keep the domain name, as long as included on the line, find a can IP access to the station on the line. Only Baidu GG included more than 1 pages

Q: Why does Yahoo's reverse link display so much in the included query, and Baidu these few

A: Why Yahoo show more, Baidu show less, this to ask Jerry Yang and Li. Baidu can not check the reverse link to check the chain, I now use Yahoo used to use Sogou, but now Sogou update slowed.

Q: My Homepage link practice is other website's inside page This has the influence to my website? inner and inner pages exchange links But the link is displayed on the home page, can have influence? Thank you!

A: The homepage link practice is other website's inside page, does not have the influence to own website, the inside page and the inside page Exchange link but the link displays in the homepage, has no influence

Finally summary: This light finishing lecture manuscript spent nearly half an hour, because of the content is too much, and very good, because of the special reasons for Baidu's place picked the essence of the lecture after the lectures to participate in the study of the webmaster have asked to be able to more than brother Kang said, I think this is the purpose of holding lectures, Let more webmaster benefit to learn what they need. The next issue is our webmaster lectures since the 14th period, we have invited to the domestic well-known web site operations experts jiasile to tell the general webmaster about the operation of the relevant knowledge of the website, the absolute classic can not miss the interest of the webmaster to participate in the interaction, but if it is to send ad on the free, thank you for your support next see. At present, the lecture group is almost full, the new lectures Live Group: 47744157 (can be added), we will provide a permanent free public service, but the long-term do not speak of the members are T.

Special acknowledgement: This lecture gets the Chinese stationmaster station, stationmaster NET, the laggard person, the grassroots net, the Chinese stationmaster, the Chinese construction station, stationmaster China, the Web development net, the love gathers, I Dragnet, Stationmaster magazine many well-known stationmaster related media's support and the Yan Yan Network technical support. This lecture will be published in the above-mentioned webmaster media in the same period, this express special thanks.