Kang Yiwen: Thinking about the planning of the cruise tourism website

Easy to hear the company is located in the North Bund, now the Bund is around the clock, in full swing construction, 2010 World Expo, foreigners will disembark from here.
KYW goes to work every day through a row of "2008 Asian Cruise Convention" Billboard, Let me think: whether can make a cruise ship's website?

Background information:
What is a cruise? Cruise is a luxurious large ship, sailing between the Great ocean, Titanic is the most famous cruise.
What is Cruise travel? Cruise travel is the cruise along the way sightseeing. On the way can play on the cruise, to the port to stop 1-2 days, to enter the port country to play. Cruise vacation is the most relaxed, most free and most leisure holiday travel way, this way you can enjoy its noble and high-grade.

1. Does the market have a desire to consume?
At present, the rapid development of China's economy, the rapid expansion of consumption desire, the rapid development of tourism projects, that cruise in the future there is a rapid growth of space?
"Do you want to take your family or friends on the sea for a week of cruise life over the next 5 years?" "Conservative estimates of more than 90% of white-collar workers will have a positive answer."
Consumption desire is not the future market resistance.

2. Price factors
First ask yourself "on the cruise to play the Pacific 10 days, how much do you estimate?" ”
In KYW did not check the cruise travel related information, feel on the cruise ship how also got million start. But take a look at the screenshot below:

China, Japan and South Korea classic 7th Cruise tour, ￥4999. This price is not a sudden pull you and the distance between the cruise?
The above advertisement is search "Cruise" to find, originally I saw the first cruise ad, is ￥7000 a European itinerary, immediately feel cruise travel tentacles can!

3. Infrastructure
Cruise tourism to develop, port construction to keep up. The news "mainland six city development cruise port" mentioned "China's 6 port cities: Shanghai, Xiamen, Tianjin, Qingdao, Dalian, Sanya and other countries have invested heavily in the planning and construction of cruise passenger transport, the distribution of this big cake." "KYW is in Shanghai's north Bund, looking at the construction site wall effect map, confident that Shanghai in the next 10 years will become the world's largest cruise port, China's cruise manufacturing industry will also rise."

The current cruise tourism in China is still in the bud, a long foundation stage.

Look at the competition on the Internet. There is no such thing as a cruise travel portal, and the keyword competition ads are only fragmented 1~2.
A seoer can easily within six months to make a "world's largest Cruise portal", 1000 IP per day can be the eldest.

Web site profile
Site name: Cruise Ocean
Top-level domain name: youlunsea.com
Introduction: Cruise travel company website, introduce cruise information, provide cruise travel services, insurance knowledge, group purchase information.
Home title: Cruise Travel Free consultation, for your first cruise travel escort-cruise Ocean network
slogan: Cruise Ocean Network, open a new chapter of China's cruise (this slogan kyw not very satisfied)
Positioning: For the first cruise travellers

Site Program
1. Introduction to Cruise travel: introduce the basic knowledge of cruise tourism, such as "World Cruise Development Status" "suitable for Chinese tourists cruise line" "Cruise travel budget estimates" and so on.
2. Latest Cruise Travel information: organize and publish the relevant information of the recent travel agencies, sorted by time. Do a calendar form of the year's large list, at a glance can see how many cruise travel arrangements in China at present, user-friendly choice. Also provides a search function, choose the condition has "price" "Time" "Travel Area" "Trip time" and so on.
3. Cruise Story: Introduction Cruise travel experience, use blog search for cruise related travel articles, of course, can also find gunmen to write soft wen, can let cruise companies or travel agencies to provide articles. Pictures and illustrations are certain to be a form.
4. Cruise Video: Introduction of the cruise ship video, the Internet is currently relatively small, but it is estimated that the cruise company itself quite a lot.
5. You ask me a: Similar to Baidu know, but the customer can only ask questions, the answer is responsible for the site, the question within 10 minutes to answer, and to send email notification to customers. The public is still unfamiliar with cruise travel, this kind of question and answer form, more practical significance, also can increase the user to the website Service Trust degree in this process.
6. Industry trends: At present, the information is very little, but also because of this, the site itself should be more than the production of news, users in Baidu News, such as a search, are the site information.

Navigation bar Design
Home | Industry news | Getting Started | Latest Cruise | Cruise Story | Cruise video | You asked me to answer | The world's Top ten Cruise | About US
originally wanted to do add picture column, but feel that has the video and story column, the picture column significance is not big.

Promotion Method
1. SEO: The core keyword "Cruise", conservatively estimated 3 months to the home page, six months ago 2 no problem. Long tail keyword to the question and answer area to fix.
2. PDF communication: Question and answer column can accumulate problems, then you can have a "Cruise 100 Q" PDF file, spread on the internet. As long as practical, inside advertising can be arbitrarily added, the same can spread open.
3. Search Engine Bidding ads: only to do SEO attracted by the flow of the big, but can be attracted by the form of competitive advertisingCustomers, the choice of key words in favor of overseas travel search habits, from overseas tourism market to dig some people to cruise tourism. Of course the landing page should be attractive enough.
4. Other kinds of ways: soft Wen, Baidu know the answer and so on

Profit mode:
to go with a cruise characteristics of the Ctrip model, customers in hand, not hard to profit.
early May rely on travel agency advertising, with primitive accumulation, you can open a travel company, do the cruise company agents.

Development Key
Find a knowledgeable person to join in, responsible for offline operation. Line of the channel is strong enough, online is not afraid of competition.
Ctrip just started, find a connoisseur to join, Cruise Ocean Network also needs, this is too critical!

  Author: kyw@ Shanghai SEO search Engine Optimization Lab
  Original link: http://www.seotest.cn/blog/youlun-menhu.html
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