Kantar: Giant screen phone and iphone 5c popular

Market share of smartphone operating systems in various markets in the World Sina Science and technology news February 24 morning, market research firm Kantar's latest data show that Google's Android operating system still dominates the global smartphone market, in the 3 months to January 2014, The operating system accounts for about 70% of sales in 12 major markets around the world. But it's worth noting that the giant screen phone and the iphone 5c are in hot pursuit of consumers. In contrast, Apple's iOS operating system is flat, with a global share of just 22.1% and a 2% reduction in the chain: Windows phone keeps around 4.4% of its shares unchanged. The remaining share is divided between BlackBerry and Symbian systems. With a whopping 70% share, Android is almost unbeatable, and even Nokia is considering launching Android devices. Samsung, according to OEM data, still topped the list, with a sales share of 32.6% per cent in 12 major markets, slightly higher than the 32.2% released at the time of the last count. But if you look at the region, some manufacturers are already threatening Samsung's status. Kantar's data show that Samsung's dominance in the five major European markets, including Britain, Germany, France, Italy and Spain, is gradually being eroded. In Europe, Android is still close to 70%, and the real competition is still between Android companies. Dominic Sanebo (Dominic Sunnebo) said. Samsung still accounts for more than half of its 39.5% per cent share, but it has been lower than last year. In contrast, the share of LG (6.9%), Sony (9.4%), Motorola (1.7%) and even the new Wiko brand (2%) is growing. The trend is expected to continue as new equipment is unveiled at the Mobile World Congress (MWC). At the same time, there are some interesting trends in Apple. Sales of iOS devices have fallen in several markets, but surprisingly, the most serious of these is the United States, which has always been strong in the system. In the past 3 months, the iphone's share of sales in the US market shrank 7.7% to 38.9%. Interestingly, there have also been some changes in the number of iOS products consumers buy. Although the iphone 5s still dominates globally, the lower-priced iphone 5c has also seen a small increase. In the highly saturated UK market, for example, smartphone penetration has reached 70%, and 86% of all handsets sold in the past 3 months have been smartphones. But Kantar found that the iphone 5s and iphone 5c in the country's sales ratio has changed from 3:1 to 2:1, although 5s still more than 5c, but the gap is narrowing. The share of the U.S. market is the same as in Britain, but Japan and Australia are still 3:1, while China is up9:1. China's situation is not surprising, because Android has completely dominated the middle and low-end smartphone market, so the best thing to do is to use the iphone 5s to capture the high-end market. Industry insiders believe that the iphone 5c sales have been slow to increase because the iphone 5s users are gradually reduced, and late users are more sensitive to prices, so the choice of cheaper models. Kantar also pointed out that the IPhone 5s and 5c user composition and usage will be a big difference: In the UK, 74% of 5c users are female, 5s only 36%. It's worth noting that IPhone 5s users prefer to use music and video on their phones to consume a lot of traffic. specifically to other platforms, Windows phone is still struggling in markets such as the US. Belfiore, Microsoft executive Chow Belfio, admitted in Sunday that the company was still facing a grim market situation. Kantar also noted that the company's smartphone sales share in the past 3 months was only 5%. But in other parts of Europe, the product has been performing better, with a share just over 10%, the fastest-growing European platform and closer to Apple's 19%. Lumia 520 and other Low-cost handsets play an important role. Nokia's success has benefited from the continued attraction of the remaining feature mobile phone users in Europe, Sanebo said, even in the UK, where the penetration rate is as high as 70% of the market, there are still more than 14 million functional mobile phone consumers to become its target users. Nokia is likely to join the serious smartphone competition in the future. But so far, its strategy in Europe has worked. For Nokia, the key is to maintain the loyalty of low-end users and promote them to upgrade the high-end models. For some manufacturers, some unique shape has become the entry point to enter the market. In China, smartphones and tablets are gradually replacing PCs as the main internet device, while giant screen sizes larger than 5 inches have accounted for 31% of smartphone sales in the past 3 months, compared with 9% for handsets with a size greater than 5.5 inches. The Chinese market is more prominent in this respect. While sales of giant-screen handsets in Europe are also slowly increasing, such products have become a driving force for China's market demand. Compared to ordinary consumers, giant screen mobile phone users have a lower likelihood of having a tablet, suggesting that the giant screen mobile phones are becoming the main equipment for the Chinese to surf the Internet. Just as the iphone 5c attracts many female consumers, giant-screen handsets are also popular with Chinese female users. But it is hard to judge whether this trend will continue. It is too early to predict China's long-term trend. But in the European market, the first wave of mobile phone users are now upgrading devices, more than 40% people have switched to smaller size devices. Sanebo said. (Ding Macro)