Ke Ju Network CEO li: Entrepreneurship should not abandon the faith do not blindly

In Donews first entrepreneur competition started, the Li CEO of the network share his entrepreneurial sentiment. Li that it is not impossible to give up something you like and get used to, to do the right thing. Entrepreneurship must have the belief not to give up, but not blindly entrepreneurial.


Network on March 15 on the line, is oriented to the national one-stop decoration service platform, the main business is to provide users with buying houses, design, material selection, decoration, receiving rooms, check-in and other services, to provide services to service providers goods. In addition, users can also post tender information on the website, http://www.aliyun.com/zixun/aggregation/33212.html "> Decoration company can participate in bidding."


currently the site on-line 2 months, has 228 decoration companies settled in, 138 companies through the real-name audit, the platform to release more than 60 orders.


Li introduced that China has become the world's first architectural and decorative country, to 2010 the value of domestic decoration has reached 2.1 trillion yuan, of which the value of home decoration decoration up to nearly 1.5 trillion yuan. It is expected that by 2020, China's urban per capita residential 35 per square/person, rural per capita residential 40 per square/person, the next more than 10 years to new residential more than 20 billion square meters, will produce a huge demand for home decoration, market capacity will continue to grow.


In addition, Li that at present, whether from looking at the house, buy a house or decoration, have not formed a standardized process, the market is in the blue sea stage.


It is understood that the owner can be in the home network of the Free tender information, by the decoration company to tender. After the completion of the tender, the staff will be the owner of the home and bid the decoration company for the corresponding audit, to determine the true and reliable information on both sides, the landlord can contract with the decoration company, booking time for the volume of housing, design, decoration and other follow-up work.


in the decoration of the company's audit, Ke Ju network has strict audit requirements: decoration companies need to be located in the platform, and provide a formal business license, relevant qualifications and accurate business address. The network will also be part of the decoration of the company to take a telephone return visit and door-to-door form.


for the profit model, Li said that the profit point of the network is mainly four kinds: first, tender fees. To the decoration company for each charge of 80 yuan to 120 yuan of the tender fee; Order transaction completed, the renovation company to extract the cost of 1%-3%; third, shop service fees. The network provides General Service and member service to the assigned service providers, and charges for the packages and annual charges; four, advertising revenue.


Li said that the later KE-ju network will also be building materials, home, real estate, build a business shopping mall, to the channel merchants charge service fees and profit sharing.


Currently, the network has completed the completion of the decoration of the tender, User Center, encyclopedia channel, management, such as the background of the site infrastructure. During the year, the network will complete the building materials channel, home channel, real estate channel, virtual home channel basic construction, to achieve some of the product reservation function. At the same time, the opening of the designer channel, to achieve online booking and online issues Consulting. In addition, improve the corresponding functions of each channel, the entire platform for internal integration, to achieve a full network net structure.


in operation, in order to improve the user conversion rate, cultivate customer stickiness and increase the number of Web site members, the KE Ju network will focus on the expansion of the website members and the conversion of users, so that ordinary activities to view users into activities to publish users, collect user feedback information. In addition, the initial development of a number of online and offline business activities.


Currently, the network has made 11000 yuan income, is expected to be profitable by the end of 2012.