Ke Tong Core city, such as the new generation of electric business who can create a precedent?

Branch through the core city, Shun Fung optimization, enjoy Shopping Network ... These seemingly unfamiliar names are the new generation of electricity dealers who were born in the 11. In the capital market encounter cold, the electric quotient bubble began to burst the stall, their appearance appears especially the significance extraordinary. No longer rely on burning money to import traffic, and actively seek a profit model, strong background and so on the key words became the new generation of electrical quotient and the biggest difference between the old.

Differentiated products and services, high repeat purchase rate

No self "hematopoiesis" ability, electric dealers can only rely on expanding the scale to explore the profit inflection point, and expanding the size of the need for a large number of capital investment, this development model has obviously not adapted to the current market characteristics, so the new generation of electricity dealers must ensure their own from the beginning of their own "hematopoietic" ability, This requires that the goods must have differentiated products and services, repeat the purchase rate of the characteristics of high, but in the new generation of electricity dealers can complete the above two elements of the electricity quotient is very few.

Sinopec's Petrochemical Easy Czech network to daily necessities, automotive supplies, such as main products, digital China's procurement network to digital, luxury, specialty products for positioning, have entered the operating products and most of the same electrical quotient, low premiums, customer loyalty low, repeat the low rate of purchase of the electrical and commercial minefield, so the ease of the network flow low, The low retention rate of the purchase network is expected.

As China's first small and medium-sized enterprises for the IC components of the self-employed, ComTech core city operating products naturally has a large number of customers and high customer loyalty characteristics. In the words of Zhu Jizhi, an IC component procurement is often related to the entire production line, so the core city customers more concerned about the quality of the procurement of products, as well as on the platform of the service, rather than price, once the identification of a service provider, rarely will be replaced. These characteristics become the core city can continue to operate the protection.

Market Size determines the prospects for the development of the electric business, regardless of the fierce competition or not, only the volume of the market is large enough to bear the future growth of the power of the development of demand, only enough market share to meet the continuous influx of competitors.

To the franchise of its own home textile brand network and the franchise of its own brand of maternal and infant products of the egg network as an example, its position is vertical own brand website, the advantage is can avoid with the rich and deep platform electricity trader's direct competition, creates the high premium, the establishment customer loyalty, however the short board also unusually obvious. The common denominator of the two electric dealers is only a small number of housewives as the audience, the market volume is too small to become the development of the above electric business shackles, red Children's experience is the best proof.

and take the narrow market line of electric dealers, and some of the new generation of electric dealers at the beginning of the birth of the large scale of the market, the development of a brighter natural future, ComTech core city is one of them.

Unlike most of the obvious consumer markets, the IC component market is a more professional but hidden deeper market blue ocean. According to the Department of Core City executive Vice President Zhu Jizhi introduced, China's existing IC components turnover reached 2 trillion a year, enough to match the entire 3C market. IC components widely used, across the mobile phone, PC, security, medical, transportation, aviation, automotive and other fields, the future of the market is more immeasurable, however, the existing IC components distributors do not meet market demand. China's existing at least 5 million small and medium-sized manufacturing enterprises are still in the procurement of brand IC components difficult dilemma, and branch through the core city is a professional for small and medium-sized enterprises to provide IC components procurement services for positioning, ComTech core city with 20 years of industry research, digging out the first to be called on the billion-class market blue sea, There is such a market scale to ensure that the future of ComTech core City will be more and more wide.

Rich industry experience and resources

Whether there is a wealth of industry experience and resources is often to determine whether a power provider is congenitally deficient, profitability of the key elements. Shun Fung optimization and Shentong love to buy the network are to express the gene to operate food dealers, warehousing and logistics will have a certain advantage, but the lack of understanding of the industry so that they began to enter the electricity business accompanied with lingering shadow.

Shun Fung optimization of the main fresh food, warehousing and distribution network requirements are very high, shun Fung if you want to make the business bigger, at least in the warehousing need to strengthen the construction. And Shentong in the delivery of the time has been criticized, the electricity dealers in the experience and resources of the obvious lack of its online two months has fallen into the death of doubt.

With a lot of new generation of electricity dealers rushed into a business compared to the branch of the group's core city network, and Pacific Insurance (601601, shares bar) of the Pacific (601099, shares bar) online mall is obviously more mature. Take the core city of branch as an example, backed by the branch, although the core city is the second half of 2011 only the new generation, but the group has 20 years of offline IC component distribution experience, but also China's largest distributor of IC components, has a wealth of channel resources and industry experience, Warehousing and logistics and other General Electric dealers need to build up the infrastructure has already been established, in the time to enter the electricity business is naturally more emboldened.

There are many model innovators in the new generation of electric business, but in the mode innovation, how to ensure that they can create a precedent, sustainable development, rather than take the initiative, it is the latter need to constantly think and improve.