Keeping and developing Web site users is important

Absrtact: However, here must emphasize one point: do not blindly believe the original, should not be desperate to original content, we have to do is to integrate the content, like a good cook with good skills to do the dishes, rather than to feed the pigs themselves. What we need to do is content integration, shape

However, here must emphasize one point: do not Superstition "original", avoid desperate original content, we have to do is to integrate the content, like a good cook with good skills to do the dishes, rather than to feed the pigs themselves. What we need to do is integrate the content and form a clear theme that is attractive enough. In fact, that's enough!

01, the first sentence of thousands of words: first the content of the site to do a good job!

However, here must emphasize one point: do not Superstition "original", avoid desperate original content, we have to do is to integrate the content, like a good cook with good skills to do the dishes, rather than to feed the pigs themselves. What we need to do is integrate the content and form a clear theme that is attractive enough. In fact, that's enough!

02, the site title bar (title) content optimization:

First write a brief introduction, no more than 30 words, and then adapt it, as reasonable as possible to import the site with the industry-related keywords, in other words, to write "search engine version" of the site introduction.

03, Site content Page title add:

Site content pages, especially the more important channel, column home page, should add like the homepage of the same title, add the principle and the homepage title similar to the site, such as a channel will develop into a separate domain name, then this step is more important.

04, add and optimize the home page tags (META):

In the code of the homepage of the website, embed descriptive text, generalize the characteristic and advantage of the website, also want to adopt the language characteristic of the search engine, this has very good function to optimize search engine scan result. Similarly, the site more important channel, column home should also take the same procedure. Other related to the search engine scan results optimization, such as adding bold text title (do not use pictures to replace), column settings for search engine scanning, add content paging, etc., can also be appropriate to do some, but to note that must not try through the so-called "Search engine optimization (SEO)" to "deceive" the search engine, That will be severely punished! "Mobile Home" is a typical negative example.

05, landing the major search engines:

Landing search engines, can be said to be the site's external release of the logo, at present in the domestic operation of the major search engines, including Google, Baidu, North Skynet, a search, search, Sogou, 3721, MSN, etc., to a do not fall, if the search engine does not accept, then three times a day, every day to submit, until it is accepted. And as a result of search engines included in the new site has a certain working cycle, generally 1 weeks to February, so the work should be done early. Here's a special emphasis on not using those so-called automatic add tools.

06, landing Site Directory system:

This step is as important as the search engine landing, especially in the high-speed development of the Internet in China, a large number of new Internet users, network application level is low, many people can not distinguish between search engine and Site Directory system, many people prefer to use the Site Directory system, After all, the directory system can be more straightforward to help the network process low Internet users to find the target site.

There are two main categories of Web Site Directory system in China: one for Web site class sites, and the other for the major portal site search channel under the Web Site Directory column, both to strive for landing, neglected.

07, the establishment of the site's Industry professional website Directory system:

If conditions permit, this step is very important, for the uplift of the site in its position in the industry is very large, but also, we and peer site Exchange links, user resources to share the main platform, is generally the first to add some of the industry's leading sites, well-known sites, and then attract other sites to participate, Take the interchange link as the inclusion condition.

08, add Links:

The links here refer specifically to the site's industry, the site content does not directly related to the site, such a link exchange can filter the user, it is worth considering, but to note that the remaining important partners should not be mixed on the site, should be differentiated treatment, if necessary, can use the Drop-down menu, pagination and other forms.

09, open the industry news channel:

Many industry sites are dismissive of this, which is not ideal. The opening of industry news channels and the low cost of human resources to achieve daily updates, not only to improve, improve the site's search engine results, and to attract industry users, enhance the stickiness of the site has a great help. The key is to strictly control the content and its updated costs, as far as possible using the portal news channels to reprint.

10, soft article promotion:

Website before and after, should try to mind, write a few about the main features of the industry, development prospects of paper-grade articles, with their own signature, Web site, contact methods and so on, and try to make it widely disseminated, in the past few years, there have been a lot of titles "XX Ten misunderstandings" such as soft wen, this is a very good form.

11, open the website forum:

An industry site without a forum is almost unthinkable, and its low efficiency will soon make policymakers miserable. We want to open a forum, divide the good column, increase the stickiness of the website, build the communication platform between the users. can go to the same industry forum to find those with a certain appeal of senior members, you can let them to act as a moderator.

12, Mass Mail:

The use of mail promotion, which is the site to promote the indispensable one of the main means, but the specific operation of a lot of stress, must not blindly hair, once blocked by the mail server site, it is very passive. At the same time also want to be clear, this means has a great negative effect, can only be enough, must not all promote rely on mail, that and suicide not much difference. What is important here is mailing group sending.

13, the expansion of the industry:

To other people's forum to send a post, but to enough, not four enemies, the best is the identity of the user in the signature of the use of this site information, in addition to their own post, see who posted up top, hehe.

14, the use of network-picking system to promote:

The net picks the system to take shape in September 2004, after 2005 Spring Festival popular, the net picks the system is actually an open Dynamic Webpage collection folder, the present relatively popular has Sina Vivi, every day net picks,. We have two main uses for this: one is to submit their content page as much as possible to the open network picking system, when necessary, the use of network picking system of automatic submission software; the other is to set up their own industry network picking system, take out a part of the resources to establish a net-picking system.

15, the use of personal instant Messaging tools:

Find QQ, want, bubble, MSN and other mass tools, crazy hair message, don't be afraid of being scolded, as the saying goes, people are a ghost!

16, the use of the Forum Irrigation Machine Promotion:

To dare not in this industry site forum, wantonly irrigation, general can use a variety of free or charge of the irrigation machine software, wantonly posting, the more the more. But pay attention to the industry within the site and its forum, the operation should be prudent.

17, Mass supply and demand message:

The supply and demand news column once popular, many local information port, industry portal and so on have opened this channel or column, even once was regarded as this kind of website's symbolic content, although now has shrunk, but still may form many propaganda points. The use of these resources for advocacy, generally in two ways: one is through search engines to find more such sites, the other way is to find free or cracked mass software, find several different versions.

18, QQ Favorites Plugin:

This is a relatively rare practice, QQ opened a personal web site favorites, there are individual sites have started to use this, on the homepage to do a plug-in, when the user opens the homepage, Automatic pop-up dialog box, please select, Add.

19, the use of software stations to promote:

This approach has been used, but is rarely written into the web promotion of the material inside, it may be that people think it is too bad inflow. In fact, choose some of their own site content, made into e-books, timely when the launch of the software download site, a short period of time can receive very good results. And these e-books can be posted to other websites.

20, the use of BT, Reallink and other publicity:

Do some film BT seeds, attached URLs, uploaded to the major film sites; Reallink is currently a total of about 500,000 registered members, online number of more than 10,000 people ptop software platform, compared to QQ, more focused on the exchange of documents between individual users, allowing users to pay the form of electronic money to publish ads, Available.

21, picture material:

Collect some popular lottery pictures that you like, such as pets, funny, QQ expression, and so on, the web site to make a picture of the watermark, collect thousands of pieces, divided into dozens of topics, to various places to map or upload, the more the better. However, those who rely on embarrassing reputation of the network garbage must avoid, such as Sister Furong and other rotten things, do not touch.

22, Advertising chain Publicity:

This method in the initial stage of the site, to pull the site's basic traffic is very helpful, but according to the content characteristics of the site carefully selected to prevent other sites in the chain because of illegal content, and hurt their own brand phenomenon.

23, industry horizontal joint activities:

This recruit needs to do long-term preparation: initiating, organizing the same industry website Netizen selection activities, in order to improve the effect, can consider Lada, but in order to reduce costs, do not consider the media to participate, especially in the initial stage of the site, to be cautious with or without media resources, premature media attention, not good Also, try not to make rankings.

24, the organization of the Network Alliance:

When the competition in the industry is not very intense, or the structure is more clear, you can use this means to organize network alliances, but this matter will often arouse the attention of competitors, it should be prudent. Should focus on the selection of those who are in the same industry as us, but do not have the main business conflict of the site.

25, the establishment of website users QQ Group

How to retain the website users, how to develop the website users, popularity is very important! The establishment of related QQ group is conducive to Word-of-mouth promotion in publicity! Let your users free for you to promote it!